Hello.
I'm here as part of the largest, most assertive marketing effort in address -a -graph, multigraph history.
This comprehensive, straight -talking program on high -volume copymaking systems is unlike anything AM or anyone else has ever done.
It will directly influence the whole of AM, and it's designed to have a tremendous visibility and impact in the right place, the marketplace.
I'm James Whitmore.
I know who you are.
You're AM's multigraphic sales force, where the product meets the prospect.
The people who have to handle everything the customers and the competition can throw at you and keep coming on, smiling all the way, just like spring.
I'm not here to make your job easier.
I couldn't.
I'm here to help you open doors to new prospects, get their attention, and achieve the right state of mind.
That's my part.
Simple, not easy.
Your part? Well, you know.
Not simple, not easy.
Now we know who we are and what we're here to do together.
Let's do it.
As Harry Truman once said, the buck stops here.
In 160 A .D., Marcus Aurelius said, Do everything according to soundest reason.
Mark Twain said, Truth is the most valuable thing we have.
Henry Ford, Thinking is the hardest work there is, which is the probable reason so few engage in it.
Henry Wheeler Shaw, as Josh Billings wrote, It ain't what a man don't know that makes him a fool, but what he does know, that ain't so.
Benjamin Franklin, When men differ in opinion, both sides ought to have the advantage of being heard.
And when truth and error have fair play, the former is always an overmatch for the latter.
Ralph Waldo Emerson, The greatest homage we can pay to the truth is to use it.
Henry David Thoreau, It takes two to speak the truth, one to speak, one to hear.
And Richard Carlisle said, Mankind in the future will owe all their benefits to the printing press.
And then added, The art of printing is the multiplication of the mind.
And what does all this have in common? What does it mean to you? Well, several things.
First, all these men were renowned for their quality of thought.
To make a wise decision, they tell us, it is imperative to have the soundest reason, that is, the facts.
Second, that getting the facts requires communication, more often than not printed communication.
And finally, that it takes some hard, clear thought to arrive at a balanced and truthful view and make a reasoned decision.
That's why I'm here, with some straight talk about business communications.
Words and numbers on paper and how to deliver them best, at lowest cost, to the many people in your organization with a need to know.
I'll present some facts about addressograph, multigraph, volume, copying systems.
All we can ask, of course, is that you give some thought to what I say.
AM copy systems are based on a technology that is capable of reproducing a masterpiece in finest detail.
Most of the printed communications you see every day, books, magazines, brochures, even newspapers, are produced by this technology called lithography, or more commonly, offset.
Offset has, in AM systems, been refined and perfected to become the highest quality, most productive, least expensive way, making black and white copies for business communication.
In the words of J.
Robert Oppenheimer, one thing that is new is the prevalence of newness, the changing scale and scope of change itself, so that the world alters as we walk in it.
Time was when change was a slower process than it is today.
Now, information is generated almost instantaneously.
The pace has been accelerated considerably by computers and other data processing equipment.
The problem frequently is simply getting information out of today's fast -moving information systems and into the hands of key people where it can be put to work.
Now, that's the problem that AM volume copy systems like this one solve quickly.
When did you ever need information slowly? When you need it now, you need something like this, the AM 4250 high -volume duplicator.
It's a true multiplier of the mind.
Judy, let's run these printouts now, shall we? It's extremely fast at making people -sized copies from machine -sized documents.
Unlike many copy makers, it does this automatically, and it's incredibly fast.
154 copies a minute.
Besides automatic reduction, the 4250 can also reproduce printouts, size for size, virtually any document your business might need.
In fact, up to an 11 by 17 business report automatically.
Ingenious, this AM system.
Much of your copying need, of course, is for multiplying your own mind or the minds of people with something to contribute to your organization.
That the AM 4250 does with great speed and unexcelled economy, and I might add, quality.
At this time, one competitive copy system enlarges its copies about 2 % as part of their process.
That's enough to drop form numbers and accounting data, wreak havoc with typewriter tabulations, and make overprinting impossible.
The AM 4250 is true, size for size.
Copies duplicated are identical to originals inserted.
You want to circulate an article, clip from the paper this morning? All right.
Judy, see that everyone in marketing gets a copy of this.
The 4250 eliminates unwanted background and increases the legibility of your original with a touch of a dial.
It can also duplicate forms with colored backgrounds, which many well -known systems cannot.
Look at this.
Beautiful.
Try that on your copy maker.
Or this, copying on both sides.
This is called duplexing, and such work sails right through on the 4250.
That's because, unlike some competitive processes, an AM system is cool.
No heat to curl the paper edges and jam the second printing.
Collators for AM systems are engineered for continuous operation of the duplicating cycle, while finish sets are being unloaded.
What's more, AM systems fit the collator to your needs.
We provide 50, 80, 160 bins, up to collators so large that, as Mark Twain once said, it would only take 11 of them to make a dozen.
The system is flexible for the same reason gloves come in different sizes.
Wrong size is annoying, a good fit, a pleasure.
Well, what have we here? Common sense.
The knack of seeing things as they are and doing things as they ought to be done.
G .E.
Stowe.
Who was it that said common sense is the most uncommon of qualities? Let's hope that whoever it was is wrong, because this AM 4250 would seem most likely to appeal to a man with common sense.
It's a fast, reliable producer of the volumes of knowledge and data that people need and need to share with each other.
But in today's cost -conscious world, the most important news is still to be told.
The fact is, all of this productivity and reliability can be yours, whatever your volume and use patterns, at cost well below those of our largest competitor, who emphasizes his system's different technology and the apparent hope that substantial economic differences will go unnoticed.
A penny saved is a penny earned.
Take care of the pence and the pounds will take care of themselves.
Benjamin Franklin.
Now the 4250 is a smooth and solid performer, fast and unusually economical.
But there is one system faster, the AM 4975.
How's it going, Linda? Fine.
The fact is, this machine is almost twice as fast as the 4250 because it prints copies on both sides of a sheet of paper in a single pass.
A simple, completely automated operation that only this AM system can perform.
By copying on both sides, the 4975 reduces paper costs 50%, mailing costs up to 50%, and handling costs considerably.
By doing it in one pass, the AM 4975 also saves you 50 % on machine and operator time.
It can also, at a flick of a switch, become the most versatile, productive, one -sided duplicating system available in the market today.
The 4975 is capable of producing high -quality bond paper copies, up to one million copies per month.
Like all AM copy systems, the 4975 generates no noticeable heat and requires no special air conditioning.
Both the 4250 and the 4975 are truly versatile performers.
They require no special, expensive heat -resistant paper, but will print on just about anything your business communications may require.
This flexibility comes built into these systems at no additional cost because of the basic nature of AM's offset process.
It gives you versatility and flexibility to do your total duplicating job, not just part of it.
Both the AM 4250 and the 4975, as well as competitive machines capable of similar volumes, require a full -time operator to give you maximum productivity.
These systems are a bit like Mark Twain's description of the fastest dog he ever saw.
They make a white streak in the air when they're getting started, and after that, they're invisible.
Now here is our latest system, the remarkable AM 9000, a new kind of high -speed convenience duplicator.
Anybody can walk up to it, turn it on, put it to work.
No warm -up time.
Just place the originals in the automatic feeder and watch.
The 9000 then produces plain paper copies at the rate of almost two a second.
It has many of the virtues of our bigger machines.
The basic technology is the same.
The 9000 can copy on both sides with cool efficiency.
It can copy from colored originals, improve poor originals, and collate up to 55 sets.
As an example of its speed, it can duplicate, collate, and deliver nine sets of a six -page document in less than a minute.
And anyone in your operation can walk up and use it at any time.
It's a quiet, self -sufficient system that requires no sound barriers, no special ventilation or air conditioning.
It works wherever people work.
And once again it gives you copy costs well below those of comparable competitive units.
Thinking is the hardest work there is.
Do everything according to soundest reason.
The greatest homage we can pay to the truth is to use it.
Pretty smart, the 9000, but then it runs in the family.
AM systems have become the highest quality, most productive, least expensive way of making black and white copies for business communication.
The AM 9000, 4975, and the 4250.
Systems shaped to the communication needs of today and tailored to your requirements.
Think it over.
Lower copying costs for your organization are up to you.
The AM 9000, 4975, and the 4250.
Thank you.
