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Hello.

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I'm here as part of the largest, most assertive marketing effort in address-a-graph, multigraph

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history.

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This comprehensive, straight-talking program on high-volume copymaking systems is unlike

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anything AM or anyone else has ever done.

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It will directly influence the whole of AM, and it's designed to have a tremendous visibility

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and impact in the right place, the marketplace.

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I'm James Whitmore.

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I know who you are.

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You're AM's multigraphic sales force, where the product meets the prospect.

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The people who have to handle everything the customers and the competition can throw at

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you and keep coming on, smiling all the way, just like spring.

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I'm not here to make your job easier.

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I couldn't.

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I'm here to help you open doors to new prospects, get their attention, and achieve the right

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state of mind.

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That's my part.

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Simple, not easy.

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Your part?

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Well, you know.

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Not simple, not easy.

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Now we know who we are and what we're here to do together.

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Let's do it.

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As Harry Truman once said, the buck stops here.

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In 160 A.D., Marcus Aurelius said,

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Do everything according to soundest reason.

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Mark Twain said, Truth is the most valuable thing we have.

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Henry Ford, Thinking is the hardest work there is, which is the probable reason so few engage

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in it.

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Henry Wheeler Shaw, as Josh Billings wrote, It ain't what a man don't know that makes

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him a fool, but what he does know, that ain't so.

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Benjamin Franklin, When men differ in opinion, both sides ought to have the advantage of

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being heard.

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And when truth and error have fair play, the former is always an overmatch for the latter.

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Ralph Waldo Emerson, The greatest homage we can pay to the truth is to use it.

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Henry David Thoreau, It takes two to speak the truth, one to speak, one to hear.

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And Richard Carlisle said, Mankind in the future will owe all their benefits to the

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printing press.

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And then added, The art of printing is the multiplication of the mind.

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And what does all this have in common?

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What does it mean to you?

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Well, several things.

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First, all these men were renowned for their quality of thought.

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To make a wise decision, they tell us, it is imperative to have the soundest reason,

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that is, the facts.

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Second, that getting the facts requires communication, more often than not printed communication.

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And finally, that it takes some hard, clear thought to arrive at a balanced and truthful

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view and make a reasoned decision.

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That's why I'm here, with some straight talk about business communications.

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Words and numbers on paper and how to deliver them best, at lowest cost, to the many people

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in your organization with a need to know.

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I'll present some facts about addressograph, multigraph, volume, copying systems.

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All we can ask, of course, is that you give some thought to what I say.

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AM copy systems are based on a technology that is capable of reproducing a masterpiece

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in finest detail.

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Most of the printed communications you see every day, books, magazines, brochures, even newspapers,

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are produced by this technology called lithography, or more commonly, offset.

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Offset has, in AM systems, been refined and perfected to become the highest quality, most productive,

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least expensive way, making black and white copies for business communication.

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In the words of J. Robert Oppenheimer, one thing that is new is the prevalence of newness,

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the changing scale and scope of change itself, so that the world alters as we walk in it.

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Time was when change was a slower process than it is today.

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Now, information is generated almost instantaneously.

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The pace has been accelerated considerably by computers and other data processing equipment.

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The problem frequently is simply getting information out of today's fast-moving information systems

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and into the hands of key people where it can be put to work.

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Now, that's the problem that AM volume copy systems like this one solve quickly.

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When did you ever need information slowly?

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When you need it now, you need something like this, the AM 4250 high-volume duplicator.

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It's a true multiplier of the mind.

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Judy, let's run these printouts now, shall we?

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It's extremely fast at making people-sized copies from machine-sized documents.

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Unlike many copy makers, it does this automatically, and it's incredibly fast.

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154 copies a minute.

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Besides automatic reduction, the 4250 can also reproduce printouts, size for size,

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virtually any document your business might need.

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In fact, up to an 11 by 17 business report automatically.

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Ingenious, this AM system.

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Much of your copying need, of course, is for multiplying your own mind

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or the minds of people with something to contribute to your organization.

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That the AM 4250 does with great speed and unexcelled economy, and I might add, quality.

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At this time, one competitive copy system enlarges its copies about 2% as part of their process.

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That's enough to drop form numbers and accounting data,

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wreak havoc with typewriter tabulations, and make overprinting impossible.

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The AM 4250 is true, size for size.

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Copies duplicated are identical to originals inserted.

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You want to circulate an article, clip from the paper this morning?

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All right.

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Judy, see that everyone in marketing gets a copy of this.

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The 4250 eliminates unwanted background and increases the legibility of your original with a touch of a dial.

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It can also duplicate forms with colored backgrounds, which many well-known systems cannot.

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Look at this. Beautiful.

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Try that on your copy maker.

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Or this, copying on both sides.

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This is called duplexing, and such work sails right through on the 4250.

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That's because, unlike some competitive processes, an AM system is cool.

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No heat to curl the paper edges and jam the second printing.

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Collators for AM systems are engineered for continuous operation of the duplicating cycle,

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while finish sets are being unloaded.

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What's more, AM systems fit the collator to your needs.

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We provide 50, 80, 160 bins, up to collators so large that, as Mark Twain once said,

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it would only take 11 of them to make a dozen.

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The system is flexible for the same reason gloves come in different sizes.

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Wrong size is annoying, a good fit, a pleasure.

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Well, what have we here? Common sense.

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The knack of seeing things as they are and doing things as they ought to be done.

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G.E. Stowe.

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Who was it that said common sense is the most uncommon of qualities?

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Let's hope that whoever it was is wrong,

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because this AM 4250 would seem most likely to appeal to a man with common sense.

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It's a fast, reliable producer of the volumes of knowledge and data that people need

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and need to share with each other.

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But in today's cost-conscious world, the most important news is still to be told.

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The fact is, all of this productivity and reliability can be yours,

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whatever your volume and use patterns, at cost well below those of our largest competitor,

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who emphasizes his system's different technology

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and the apparent hope that substantial economic differences will go unnoticed.

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A penny saved is a penny earned.

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Take care of the pence and the pounds will take care of themselves.

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Benjamin Franklin.

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Now the 4250 is a smooth and solid performer, fast and unusually economical.

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But there is one system faster, the AM 4975.

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How's it going, Linda?

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Fine.

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The fact is, this machine is almost twice as fast as the 4250

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because it prints copies on both sides of a sheet of paper in a single pass.

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A simple, completely automated operation that only this AM system can perform.

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By copying on both sides, the 4975 reduces paper costs 50%,

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mailing costs up to 50%, and handling costs considerably.

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By doing it in one pass, the AM 4975 also saves you 50% on machine and operator time.

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It can also, at a flick of a switch, become the most versatile, productive,

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one-sided duplicating system available in the market today.

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The 4975 is capable of producing high-quality bond paper copies, up to one million copies per month.

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Like all AM copy systems, the 4975 generates no noticeable heat and requires no special air conditioning.

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Both the 4250 and the 4975 are truly versatile performers.

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They require no special, expensive heat-resistant paper,

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but will print on just about anything your business communications may require.

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This flexibility comes built into these systems at no additional cost

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because of the basic nature of AM's offset process.

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It gives you versatility and flexibility to do your total duplicating job, not just part of it.

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Both the AM 4250 and the 4975, as well as competitive machines capable of similar volumes,

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require a full-time operator to give you maximum productivity.

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These systems are a bit like Mark Twain's description of the fastest dog he ever saw.

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They make a white streak in the air when they're getting started, and after that, they're invisible.

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Now here is our latest system, the remarkable AM 9000, a new kind of high-speed convenience duplicator.

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Anybody can walk up to it, turn it on, put it to work.

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No warm-up time. Just place the originals in the automatic feeder and watch.

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The 9000 then produces plain paper copies at the rate of almost two a second.

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It has many of the virtues of our bigger machines. The basic technology is the same.

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The 9000 can copy on both sides with cool efficiency.

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It can copy from colored originals, improve poor originals, and collate up to 55 sets.

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As an example of its speed, it can duplicate, collate, and deliver nine sets of a six-page document in less than a minute.

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And anyone in your operation can walk up and use it at any time.

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It's a quiet, self-sufficient system that requires no sound barriers, no special ventilation or air conditioning.

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It works wherever people work.

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And once again it gives you copy costs well below those of comparable competitive units.

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Thinking is the hardest work there is. Do everything according to soundest reason.

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The greatest homage we can pay to the truth is to use it.

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Pretty smart, the 9000, but then it runs in the family.

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AM systems have become the highest quality, most productive, least expensive way of making black and white copies for business communication.

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The AM 9000, 4975, and the 4250.

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Systems shaped to the communication needs of today and tailored to your requirements.

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Think it over. Lower copying costs for your organization are up to you.

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The AM 9000, 4975, and the 4250.

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Thank you.