General Mills Fun Group Incorporated “Craft Master Toy”

Transcript (Download)

The people who made the beginners paint like the old masters.

Craftmaster, the people who made paint by numbers a national pastime.

Craftmaster is coming on with a whole new look for 71.

Four new breakthrough ideas.

They're really something else because there's nothing else like them on the market.

For starters, Craftmaster is coming on with a magic paper art maker.

It lets the kids pick their own colors and pick their own patterns and put the color patterns together any way they want to make a great work of art.

With the pre -sketched designs and the detailed instructions, they simply can't miss.

There are 10 different magic paper kits and over 50 different designs for the little people, the grown -ups and everybody in between.

The results are really unique.

The creative possibilities are unlimited.

And once your customers discover the creative magic of the magic paper art makers, they'll be back for more.

So what else is new? Color blend is new, all new.

Craftmaster has created a whole new art form that blends colors beautifully on a flocked surface to give it a velvety texture that feels as good as it looks.

And it couldn't be easier.

The color blender just colors in the top side of the pre -sketched drawing following the color keys.

Then moistens the flocked side, then presses both sides together.

And presto, he's got the picture.

With beautifully blended tones, he can't get any other way.

Craftmaster's new color blend comes in 10 different kits and over 50 different designs, designed to fascinate every age group.

And there's repeat purchase appeal built into every one.

So what else have we done for you lately? We're bringing the big, booming needlepoint embroidery craze over to the hobby craft department for you with quick color embroidery.

It's really quick because Mom never touches the needle or thread.

All the designs are pre -stitched for her on a rich, soft fabric.

She simply puts the colors where she wants them with these special coloring sticks.

She can even blend tones.

There's a big selection of quick color kits, and each one comes with two subjects specially designed to complement one another.

Two matching frames and complete instructions.

Craftmaster's quick color embroidery.

All the elegant look and feel of really fine needlework without the needlework.

Now for bright idea number four.

Wild cars are big business, and Craftmaster is bringing it your way with the wildest wagons yet.

Sticks and slicks.

The sticks are pre -cut from California redwood and ponderosa pine.

Slicks are big, wide dragster tires and super detailed chrome parts and psychedelic chutes and canopies.

The wood burner.

The chopper's block.

The power stage eight.

Everyone's a must for the model builder who really wants something different.

Wood has gone absolutely wild with wide threads and wild threads in sticks and slicks.

Now that you've seen Craftmaster's bright new ideas for 71, let's see how we're going to move them for you.

First of all, we're going to spend more money on advertising and promotion than ever before in Craftmaster history.

And we're going to spend it where it'll do you the most good.

We're going on TV for the first time, both network and spot TV.

Because TV will do the best job of demonstrating the special magic of magic paper.

And TV will reach the greatest number of your customers on Saturday morning with carefully selected maximum reach kids programs.

Quick color embroidery will get the full treatment in mass circulation women's magazines and do -it -yourself specialty publications.

We're going to make sure we stick out with a full schedule of full page, full color ads.

Sticks and slicks will get powerful promotional support from a potent print campaign aimed at hardcore model builders and teenage boys.

Put it all together.

Really new breakthrough ideas never before seen in the marketplace.

Exciting ideas that will bring your customers back for more with repeat purchase appeal and fast turnover built right in.

Backed by heavy TV exposure and powerful print advertising support with more money behind them than ever before in Craftmaster history.

We're ready to swing.

Identifier

F.2010-01-0221

Date Of Production

1970

Abstract

A sponsored film made by the Goldsholl Associates for the General Mills Food Group Inc. A young female host introduces viewers to a wide array of Craftmaster products (Paint by Number, Magic Paper Art Maker, Color Blend, Quick Color Embroidery and Sticks and Slicks) and discusses how General Mills Food Group Inc will promote the products. The ad targets storeowners or potential distributors for the product, rather than a general audience.

Run Time

0:06:57

Format

16mm

Extent

250 feet

Color

Color

Sound

Optical

Reel/Tape Number

1/1

Has Been Digitized?

Yes

Language Of Materials

English

Element

Print

Genre

Industrial
Sponsored

Form

Advertisements
Short

Subject

Consumers
Children
Art
Advertising

Related Collections

SERIES I: Goldsholl Design & Film Associates Films

Related Places

North America ➜ United States ➜ Illinois ➜ Chicago

Sponsor/client

General Mills Fun Group

Main Credits

Goldsholl Design & Film Associates (is production company)

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If you have more information about this item please contact us at info@chicagofilmarchives.com.