WEBVTT 1 00:00:23.380 --> 00:00:27.300 The people who made the beginners paint like the old masters. 2 00:00:28.100 --> 00:00:32.620 Craftmaster, the people who made paint by numbers a national pastime. 3 00:00:33.840 --> 00:00:37.020 Craftmaster is coming on with a whole new look for 71. 4 00:01:07.800 --> 00:01:14.000 Four new breakthrough ideas. They're really something else because there's nothing else like them on the market. 5 00:01:15.560 --> 00:01:19.740 For starters, Craftmaster is coming on with a magic paper art maker. 6 00:01:19.740 --> 00:01:29.260 It lets the kids pick their own colors and pick their own patterns and put the color patterns together any way they want to make a great work of art. 7 00:01:42.240 --> 00:01:47.020 With the pre-sketched designs and the detailed instructions, they simply can't miss. 8 00:01:47.020 --> 00:01:55.680 There are 10 different magic paper kits and over 50 different designs for the little people, the grown-ups and everybody in between. 9 00:01:56.720 --> 00:02:01.220 The results are really unique. The creative possibilities are unlimited. 10 00:02:01.900 --> 00:02:07.740 And once your customers discover the creative magic of the magic paper art makers, they'll be back for more. 11 00:02:08.940 --> 00:02:12.680 So what else is new? Color blend is new, all new. 12 00:02:14.080 --> 00:02:23.440 Craftmaster has created a whole new art form that blends colors beautifully on a flocked surface to give it a velvety texture that feels as good as it looks. 13 00:02:24.360 --> 00:02:31.840 And it couldn't be easier. The color blender just colors in the top side of the pre-sketched drawing following the color keys. 14 00:02:32.760 --> 00:02:36.760 Then moistens the flocked side, then presses both sides together. 15 00:02:36.760 --> 00:02:43.820 And presto, he's got the picture. With beautifully blended tones, he can't get any other way. 16 00:02:45.140 --> 00:02:53.120 Craftmaster's new color blend comes in 10 different kits and over 50 different designs, designed to fascinate every age group. 17 00:02:54.340 --> 00:02:57.500 And there's repeat purchase appeal built into every one. 18 00:02:58.260 --> 00:03:07.800 So what else have we done for you lately? We're bringing the big, booming needlepoint embroidery craze over to the hobby craft department for you with quick color embroidery. 19 00:03:10.500 --> 00:03:14.740 It's really quick because Mom never touches the needle or thread. 20 00:03:16.400 --> 00:03:25.480 All the designs are pre-stitched for her on a rich, soft fabric. She simply puts the colors where she wants them with these special coloring sticks. 21 00:03:25.480 --> 00:03:35.500 She can even blend tones. There's a big selection of quick color kits, and each one comes with two subjects specially designed to complement one another. 22 00:03:35.960 --> 00:03:38.900 Two matching frames and complete instructions. 23 00:03:41.480 --> 00:03:49.140 Craftmaster's quick color embroidery. All the elegant look and feel of really fine needlework without the needlework. 24 00:03:54.280 --> 00:04:03.480 Now for bright idea number four. Wild cars are big business, and Craftmaster is bringing it your way with the wildest wagons yet. 25 00:04:13.380 --> 00:04:15.500 Sticks and slicks. 26 00:04:19.440 --> 00:04:23.180 The sticks are pre-cut from California redwood and ponderosa pine. 27 00:04:23.680 --> 00:04:30.900 Slicks are big, wide dragster tires and super detailed chrome parts and psychedelic chutes and canopies. 28 00:04:31.900 --> 00:04:37.900 The wood burner. The chopper's block. The power stage eight. 29 00:04:40.360 --> 00:04:44.360 Everyone's a must for the model builder who really wants something different. 30 00:04:45.380 --> 00:04:51.900 Wood has gone absolutely wild with wide threads and wild threads in sticks and slicks. 31 00:04:58.020 --> 00:05:04.580 Now that you've seen Craftmaster's bright new ideas for 71, let's see how we're going to move them for you. 32 00:05:12.060 --> 00:05:18.760 First of all, we're going to spend more money on advertising and promotion than ever before in Craftmaster history. 33 00:05:18.760 --> 00:05:22.800 And we're going to spend it where it'll do you the most good. 34 00:05:23.980 --> 00:05:28.200 We're going on TV for the first time, both network and spot TV. 35 00:05:29.180 --> 00:05:34.020 Because TV will do the best job of demonstrating the special magic of magic paper. 36 00:05:35.260 --> 00:05:42.440 And TV will reach the greatest number of your customers on Saturday morning with carefully selected maximum reach kids programs. 37 00:05:42.440 --> 00:05:50.400 Quick color embroidery will get the full treatment in mass circulation women's magazines and do-it-yourself specialty publications. 38 00:05:51.080 --> 00:05:56.000 We're going to make sure we stick out with a full schedule of full page, full color ads. 39 00:05:57.080 --> 00:06:04.920 Sticks and slicks will get powerful promotional support from a potent print campaign aimed at hardcore model builders and teenage boys. 40 00:06:09.980 --> 00:06:11.680 Put it all together. 41 00:06:12.980 --> 00:06:16.500 Really new breakthrough ideas never before seen in the marketplace. 42 00:06:17.260 --> 00:06:24.580 Exciting ideas that will bring your customers back for more with repeat purchase appeal and fast turnover built right in. 43 00:06:25.280 --> 00:06:33.120 Backed by heavy TV exposure and powerful print advertising support with more money behind them than ever before in Craftmaster history. 44 00:06:37.620 --> 00:06:40.380 We're ready to swing. How about you?