CNA Insurance “Crusader”

Transcript (Download)

Continental Casualty Company is founded in Hammond, Indiana.

Continental moves to Chicago.

Continental Assurance Company is established to sell life insurance.

41 ,000 workers of the Union Pacific Railway, largest group case ever written.

Aviation accident insurance is written for the first time on a worldwide basis.

We insure the Indianapolis 500 and all 500 SIDS.

It's all part of our history.

From being first to offer polio insurance in the 40s to insuring the astronauts of the Apollo 16 moon The same dynamic force that built our past is shaping our future.

Historically, the insurance industry has looked inward, developing products in their ivory towers and then sending them to the market.

But we recognize that our opportunities exist by being responsive to the consumer.

We are aggressively opportunistic in producing products and services to meet consumer needs.

We've left the ivory tower and have begun an adventure where no one else has been.

We've taken the work out of insurance marketing.

We've commissioned extensive research studies to determine agent and consumer attitudes toward us.

We want to know our strengths and also our weaknesses to be better able to meet the challenge of the marketplace and to realize greater profit potential.

Consumer oriented benefit delivery system.

Long range strategic planning by our top level management to predict our future and control it.

Developing new ideas to bear on old problems.

Professional agent counsel.

Sit down shirt sleeve meetings for continuous dialogue between our agents and ourselves.

Establishing a line of communication for on target products and services.

Associated professional agencies.

Directly subsidized career agents.

A living laboratory in the field.

Controlled input and feedback to sell our products and services at a time and place most beneficial to us.

Industrial risk information system.

An information system that responds to the needs of large corporations.

A combination of computer technology and highly trained personnel that translates information into communication.

Association marketing.

Associations of businesses with like insurance needs and problems presents the opportunity for providing a range of insurance coverages.

A segmented response to specific buyer needs resulting in greater penetration of desirable markets.

Personal security plan.

An efficient modern way of bringing automobile and motor lines of insurance to large groups of people at lower cost through payroll deduction.

And industry innovation.

We were first to introduce the quantity discount.

Individual life insurance buyers can realize the economies of volume purchasing.

Paying less per unit of insurance depending on the amount.

The business buyout.

A unique funding vehicle for buy sell agreements that protects the sole proprietor partner or stockholder against the contingencies of death disability and retirement all in one plan.

A life insurance concept.

Thousands of different policy combinations figured by computer to exact client specifications.

The Intergroup.

A prepaid health services plan responding to the changing health care needs of the nation and to meet the health insurance challenges of the seventies.

Protect America's youth.

Pay combines education with mass marketing techniques to provide insurance to one out of ten children through schools, camps, sports, and youth groups.

Family money management program.

A program encompassing a family's total financial picture.

Providing them with financial planning techniques usually reserved for higher income families.

And the opportunity to supplement their program with additional insurance products.

Paper Pride and People.

As our business grows, so does the volume of paperwork.

We recognize that we do make errors.

Paper Pride and People is an internal campaign directed to our clerical personnel emphasizing that errors hurt people and profits.

Companies who self -insure offer new opportunities.

We can sell them claim service and related services.

We say have it your way.

Open another door and make them our customer.

Even when they don't need us, they need us.

We were first to identify the over 65 market.

Through mass marketing techniques, we continue to offer Golden 65 Medicare supplemental insurance for senior citizens.

And also CNA 210, a hospital indemnity insurance program for all ages.

We will continue to provide consumer oriented products to all markets not always reached by traditional distribution methods.

Passage of the Federal Occupational Safety and Health Act affects consumers, claims, profits, creates a need.

We take the lead interpreting requirements of the law and educating to prevent problems before they occur.

Professional liability.

We have met the challenge and are making a vital contribution to solving the problems of the malpractice insurance market through education and loss prevention to reduce unwarranted suits and claim settlements against lawyers, doctors, and architects.

Nursing and the law.

Providing a public service.

A taped educational course for the nursing profession on how to avoid malpractice suits.

A complete program of rehabilitation for workman's compensation claimants that returns them to productive lives with the added benefit of reducing claim costs.

Guaranteed cash for everyone 5 to 85.

Everyone is entitled to some life insurance coverage without a medical exam or red tape.

Opening up our future marketing potential to a wide range of market segments.

Our policy is to protect our environment with the two best weapons we have.

Expertise and a firm We do not and will not insure companies that are willful polluters.

Willful polluters are definitely not good business.

And that's only the beginning.

Our future lies in our awareness of changing consumer attitudes and market conditions.

We believe in positive long -range planning utilizing all resources, technology, and human ingenuity available.

In identifying problems and solving them, we open up new opportunities and options.

We're challenging accepted ways of doing things.

CNA is going where insurance never was.

Identifier

F.2010-01-0112

Abstract

Sponsored film produced by Goldsholl & Associates for CNA Insurance. The film begins with a chronological account of the company's history, narrated over a montage of archival footage. The narrator introduces several of CNA's systems and insurance plans, including Industrial Risk Information System (IRIS) and CNA's personal security plan. The Goldsholls use a variety of animation styles, such as tinted and toned lithographs and cutout collage.

Run Time

0:11:47

Format

16mm

Extent

445 feet

Color

Color

Sound

Optical

Reel/Tape Number

1/1

Has Been Digitized?

Yes

Language Of Materials

English

Element

Distribution Print

Genre

Sponsored

Form

Advertisements
Short

Subject

Insurance
History

Related Collections

SERIES I: Goldsholl Design & Film Associates Films

Related Places

North America ➜ United States

Sponsor/client

CNA Financial Corporation

Main Credits

Goldsholl Design & Film Associates (is production company)

Additional Credits

CNA Financial Corporation (is contributor)

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