WEBVTT 1 00:00:12.920 --> 00:00:14.320 1897. 2 00:00:14.320 --> 00:00:17.960 Continental Casualty Company is founded in Hammond, Indiana. 3 00:00:33.200 --> 00:00:36.200 1903. Continental moves to Chicago. 4 00:00:44.920 --> 00:00:49.640 1911. Continental Assurance Company is established to sell life insurance. 5 00:00:54.220 --> 00:01:01.040 1917. 41,000 workers of the Union Pacific Railway, largest group case ever written. 6 00:01:09.200 --> 00:01:15.800 1943. Aviation accident insurance is written for the first time on a worldwide basis. 7 00:01:27.520 --> 00:01:36.820 1948. We insure the Indianapolis 500 and all 500 SIDS. It's all part of our history. From being 8 00:01:36.820 --> 00:01:42.300 first to offer polio insurance in the 40s to insuring the astronauts of the Apollo 16 moon 9 00:01:43.600 --> 00:01:57.740 The same dynamic force that built our past is shaping our future. Historically, the insurance 10 00:01:57.740 --> 00:02:03.860 industry has looked inward, developing products in their ivory towers and then sending them to 11 00:02:03.860 --> 00:02:11.260 the market. But we recognize that our opportunities exist by being responsive to the consumer. We are 12 00:02:11.260 --> 00:02:24.960 aggressively opportunistic in producing products and services to meet consumer needs. We've left 13 00:02:24.960 --> 00:02:38.380 the ivory tower and have begun an adventure where no one else has been. We've taken the 14 00:02:38.620 --> 00:02:45.020 work out of insurance marketing. We've commissioned extensive research studies to determine agent and 15 00:02:45.020 --> 00:02:51.380 consumer attitudes toward us. We want to know our strengths and also our weaknesses to be better 16 00:02:51.380 --> 00:02:59.880 able to meet the challenge of the marketplace and to realize greater profit potential. Consumer 17 00:02:59.880 --> 00:03:05.940 oriented benefit delivery system. Long range strategic planning by our top level management 18 00:03:05.940 --> 00:03:11.820 to predict our future and control it. Developing new ideas to bear on old problems. 19 00:03:21.620 --> 00:03:27.220 Professional agent counsel. Sit down shirt sleeve meetings for continuous dialogue between our 20 00:03:27.220 --> 00:03:33.180 agents and ourselves. Establishing a line of communication for on target products and services. 21 00:03:43.820 --> 00:03:50.140 Associated professional agencies. Directly subsidized career agents. A living laboratory 22 00:03:50.140 --> 00:03:56.860 in the field. Controlled input and feedback to sell our products and services at a time and place 23 00:03:56.860 --> 00:04:07.580 most beneficial to us. Industrial risk information system. An information system that responds to the 24 00:04:07.580 --> 00:04:13.380 needs of large corporations. A combination of computer technology and highly trained personnel 25 00:04:13.380 --> 00:04:22.760 that translates information into communication. Association marketing. Associations of businesses 26 00:04:22.760 --> 00:04:28.580 with like insurance needs and problems presents the opportunity for providing a range of insurance 27 00:04:28.580 --> 00:04:34.860 coverages. A segmented response to specific buyer needs resulting in greater penetration 28 00:04:34.860 --> 00:04:47.080 of desirable markets. Personal security plan. An efficient modern way of bringing automobile and 29 00:04:47.300 --> 00:04:52.880 motor lines of insurance to large groups of people at lower cost through payroll deduction. 30 00:04:53.680 --> 00:05:11.280 And industry innovation. We were first to introduce the quantity discount. Individual life insurance 31 00:05:11.280 --> 00:05:16.780 buyers can realize the economies of volume purchasing. Paying less per unit of insurance 32 00:05:16.780 --> 00:05:27.080 depending on the amount. The business buyout. A unique funding vehicle for buy sell agreements 33 00:05:27.080 --> 00:05:32.900 that protects the sole proprietor partner or stockholder against the contingencies of death 34 00:05:32.900 --> 00:05:47.340 disability and retirement all in one plan. CompuTerm. A life insurance concept. Thousands 35 00:05:47.340 --> 00:06:02.880 of different policy combinations figured by computer to exact client specifications. The 36 00:06:15.860 --> 00:06:20.920 Intergroup. A prepaid health services plan responding to the changing health care needs 37 00:06:20.920 --> 00:06:35.160 of the nation and to meet the health insurance challenges of the seventies. Protect America's 38 00:06:35.160 --> 00:06:43.120 youth. Pay combines education with mass marketing techniques to provide insurance to one out of ten 39 00:06:43.120 --> 00:06:54.940 children through schools, camps, sports, and youth groups. Family money management program. A 40 00:06:54.940 --> 00:07:00.120 program encompassing a family's total financial picture. Providing them with financial planning 41 00:07:00.120 --> 00:07:05.800 techniques usually reserved for higher income families. And the opportunity to supplement 42 00:07:05.800 --> 00:07:20.660 their program with additional insurance products. Paper Pride and People. As our business grows, 43 00:07:21.080 --> 00:07:27.200 so does the volume of paperwork. We recognize that we do make errors. Paper Pride and People 44 00:07:27.200 --> 00:07:33.700 is an internal campaign directed to our clerical personnel emphasizing that errors hurt people 45 00:07:33.700 --> 00:07:46.100 and profits. Companies who self-insure offer new opportunities. We can sell them claim service 46 00:07:46.100 --> 00:07:52.780 and related services. We say have it your way. Open another door and make them our customer. 47 00:07:53.380 --> 00:08:05.060 Even when they don't need us, they need us. We were first to identify the over 65 market. Through 48 00:08:05.060 --> 00:08:10.440 mass marketing techniques, we continue to offer Golden 65 Medicare supplemental insurance for 49 00:08:10.440 --> 00:08:17.880 senior citizens. And also CNA 210, a hospital indemnity insurance program for all ages. We 50 00:08:17.880 --> 00:08:22.380 will continue to provide consumer oriented products to all markets not always reached 51 00:08:22.380 --> 00:08:33.900 by traditional distribution methods. Passage of the Federal Occupational Safety and Health 52 00:08:33.900 --> 00:08:41.180 Act affects consumers, claims, profits, creates a need. We take the lead interpreting requirements 53 00:08:41.180 --> 00:08:51.840 of the law and educating to prevent problems before they occur. Professional liability. We 54 00:08:51.840 --> 00:08:56.300 have met the challenge and are making a vital contribution to solving the problems of the 55 00:08:56.300 --> 00:09:02.200 malpractice insurance market through education and loss prevention to reduce unwarranted suits 56 00:09:02.200 --> 00:09:22.440 and claim settlements against lawyers, doctors, and architects. Nursing and the law. Providing a 57 00:09:22.440 --> 00:09:28.200 public service. A taped educational course for the nursing profession on how to avoid malpractice 58 00:09:28.200 --> 00:09:41.080 suits. Restore. A complete program of rehabilitation for workman's compensation claimants that 59 00:09:41.080 --> 00:09:51.740 returns them to productive lives with the added benefit of reducing claim costs. Guaranteed cash 60 00:09:52.740 --> 00:09:59.840 for everyone 5 to 85. Everyone is entitled to some life insurance coverage without a medical 61 00:09:59.840 --> 00:10:06.400 exam or red tape. Opening up our future marketing potential to a wide range of market segments. 62 00:10:10.820 --> 00:10:17.760 Our policy is to protect our environment with the two best weapons we have. Expertise and a firm 63 00:10:37.100 --> 00:10:43.960 We do not and will not insure companies that are willful polluters. Willful polluters are 64 00:10:44.310 --> 00:11:00.070 definitely not good business. And that's only the beginning. Our future lies in our awareness 65 00:11:00.070 --> 00:11:05.710 of changing consumer attitudes and market conditions. We believe in positive long-range 66 00:11:05.710 --> 00:11:12.530 planning utilizing all resources, technology, and human ingenuity available. In identifying 67 00:11:12.530 --> 00:11:18.610 problems and solving them, we open up new opportunities and options. We're challenging 68 00:11:18.610 --> 00:11:26.750 accepted ways of doing things. CNA is going where insurance never was.