Dynamics of Dimension, The

Identifier

F.2010-02-0173

Date Of Production

1965

Abstract

Short sponsored film highlighting the effectiveness of three-dimensional design when it comes to advertising and communication, presented by Jannes Associates, Inc. The film displays an impressive array of Jannes pop-up paper products, including a paper cube that can serve as a pencil caddy, and custom designs that Jannes has produced for clients' promotional needs. Voiceover narration conveys the advantages that each of Jannes' stock shapes have over two-dimensional communication. The film employs playful filmmaking techniques including stop motion photography to promote and explain the way Jannes' pop-ups effectively combine two "deceptively simple" principles: "the lively thrust of rubber with the memory of paper for positions previously established."

Run Time

16 min 53 sec

Format

16mm

Extent

611 feet

Color

Sound

Optical

Reel/Tape Number

1/1

Has Been Digitized?

Yes

Language Of Materials

English

Element

Reversal Positive Print

Genre