WEBVTT 1 00:00:19.000 --> 00:00:24.540 Before a child is a year old, he starts responding eagerly to the solid shapes of the three-dimensional 2 00:00:24.540 --> 00:00:25.620 world he lives in. 3 00:00:26.180 --> 00:00:31.360 Add motion and sound to those solid shapes and the combination becomes irresistible. 4 00:00:32.360 --> 00:00:36.580 This early responsiveness to dimension will intensify as the child develops, 5 00:00:37.400 --> 00:00:40.420 will become an integral component of his adult pattern of behavior. 6 00:00:41.260 --> 00:00:44.480 We believe that the point of this basic observation deserves wider 7 00:00:44.480 --> 00:00:48.380 consideration by everyone who seeks to communicate more effectively. 8 00:01:08.420 --> 00:01:14.320 By any measure, ours is a three-dimensional world, but at a time when we're reaching 9 00:01:14.320 --> 00:01:19.680 greater heights and probing greater depths, we communicate almost exclusively in the same 10 00:01:19.680 --> 00:01:22.000 old two dimensions the cave painters employed. 11 00:01:22.000 --> 00:01:27.220 True, the illusion of extra dimension is better than ever, but it is still illusion. 12 00:01:28.260 --> 00:01:33.740 Photography is better, art direction is more imaginative, ideas are more ingenious, 13 00:01:33.920 --> 00:01:37.820 and never before has there been such excellent printed reproduction in all media. 14 00:01:40.380 --> 00:01:46.260 Wide application of parallel talents and techniques to television has added motion and immediacy. 15 00:01:53.960 --> 00:02:01.380 But all of it is two-dimensional, so the flood grows, page after page, piece after piece, 16 00:02:01.640 --> 00:02:03.880 panel after panel, frame after frame. 17 00:02:04.460 --> 00:02:09.040 It could be that the more we're exposed to this rising tide of impressive communication, 18 00:02:09.640 --> 00:02:11.900 the less we are impressed by what it carries. 19 00:02:12.640 --> 00:02:17.700 Many good messages about many good products and services get lost in total two-dimensional 20 00:02:17.700 --> 00:02:18.380 inundation. 21 00:02:19.360 --> 00:02:24.520 There's a growing need for effective differentiation in promotion, and that's why we believe that 22 00:02:24.520 --> 00:02:29.720 you'll be interested in the dimensional dynamics of Janus pop-ups and other structural innovations 23 00:02:29.720 --> 00:02:30.260 in paper. 24 00:02:30.880 --> 00:02:32.040 Let's start with the basics. 25 00:02:32.700 --> 00:02:36.280 Take a strip of paper, appropriately scored and die-cut. 26 00:02:36.520 --> 00:02:38.880 Add a strategically placed rubber band. 27 00:02:40.240 --> 00:02:40.860 Assemble. 28 00:02:45.820 --> 00:02:46.260 Fold. 29 00:02:47.620 --> 00:02:48.140 Release. 30 00:02:48.980 --> 00:02:51.820 And you have one genuine Janus pop-up. 31 00:02:52.480 --> 00:02:57.200 Now apply a message to this strip of paper, and the resulting communication literally 32 00:02:57.200 --> 00:03:02.140 jumps out to be seen and heeded, with every likelihood of being kept around as an object 33 00:03:02.140 --> 00:03:06.640 of interest long after other communications delivered the same day have gone their unlimited 34 00:03:06.640 --> 00:03:06.980 way. 35 00:03:08.280 --> 00:03:13.140 You will be surprised, we think, at the space afforded by the pop-ups' crisply articulated 36 00:03:13.140 --> 00:03:13.700 surfaces. 37 00:03:13.700 --> 00:03:18.500 This basic cube, for example, provides 54 square inches of area for printed messages, 38 00:03:18.880 --> 00:03:23.180 and yet it's delivered flat in a three and a half by six and a half envelope, mailing 39 00:03:23.180 --> 00:03:24.300 weight under one ounce. 40 00:03:25.340 --> 00:03:29.580 Eight accurately placed holes in one face of the cube give it the added utility of a 41 00:03:29.580 --> 00:03:34.500 pencil caddy, practically ensuring its long retention and prolonged display of the messages 42 00:03:34.500 --> 00:03:35.860 carried on its other surfaces. 43 00:03:36.800 --> 00:03:37.760 What kind of messages? 44 00:03:38.760 --> 00:03:41.880 Or just about any kind that the finest printing techniques can produce. 45 00:03:42.680 --> 00:03:45.740 From one color to full color process. 46 00:03:46.920 --> 00:03:47.320 Words. 47 00:03:51.620 --> 00:03:51.740 Pictures. 48 00:03:55.560 --> 00:03:56.480 Logos. 49 00:03:59.100 --> 00:04:00.020 Diagrams. 50 00:04:00.680 --> 00:04:01.180 Facts. 51 00:04:01.580 --> 00:04:02.100 Figures. 52 00:04:02.620 --> 00:04:03.360 More figures. 53 00:04:04.340 --> 00:04:10.180 Figures, not surprisingly, adverb to designs in dimension, but more about surface treatment 54 00:04:10.180 --> 00:04:10.580 later. 55 00:04:11.560 --> 00:04:16.460 Although an infinite variety of custom shapes is the real heart of our business, a versatile 56 00:04:16.460 --> 00:04:20.880 line of stock designs permits you to apply the dynamics of dimension principles to your 57 00:04:20.880 --> 00:04:22.620 promotion with speed and economy. 58 00:04:23.380 --> 00:04:28.500 Using the hand as a reference point for size, let's run through a preview of the various 59 00:04:28.500 --> 00:04:31.620 shapes these dynamic stock structures assume so smartly. 60 00:05:07.400 --> 00:05:08.800 Now 61 00:05:08.800 --> 00:05:10.320 let's take them one at a time. 62 00:05:10.380 --> 00:05:15.900 First, the cube with its 54 square inches of display and pencil caddy utility. 63 00:05:17.320 --> 00:05:22.780 After the cube comes the wedge, a natural poster board in miniature with two surfaces 64 00:05:22.780 --> 00:05:25.280 to communicate a variety of coming attractions. 65 00:05:27.780 --> 00:05:32.500 The Janus tent is a clean natural shape, literally suggesting a tent with two generous 66 00:05:32.500 --> 00:05:37.080 sides for promotional application, not necessarily restricted to outdoor subjects. 67 00:05:40.440 --> 00:05:45.840 The open end rectangle is an exceptionally versatile stock shape with four message panels 68 00:05:45.840 --> 00:05:50.780 plus a self-contained reply card for that payoff follow through that we all regard so 69 00:05:50.780 --> 00:05:51.080 highly. 70 00:06:16.800 --> 00:06:21.640 Among its advantages, this design can be set up equally well as a vertical structure. 71 00:06:23.200 --> 00:06:28.700 For a bit more space, you can employ the Janus arch, a contemporary structure highly suggestive 72 00:06:28.700 --> 00:06:30.640 of quality products and services. 73 00:06:34.280 --> 00:06:38.400 The pop-up chest complete with a lid that really works and reveal your message in 74 00:06:38.400 --> 00:06:39.440 intriguing stages. 75 00:06:40.020 --> 00:06:44.240 Keep in mind that all of this graphic treasure is delivered in a conventional flat envelope. 76 00:06:45.260 --> 00:06:49.680 The extra-dimensional moment of truth comes when your customer takes it from the envelope. 77 00:06:51.460 --> 00:06:53.900 Next on the stock item list is a pop-up house. 78 00:06:56.500 --> 00:07:00.360 Applications of this popular shape have long since reached the proportions of a 79 00:07:00.360 --> 00:07:05.980 veritable pop-up housing development and it has turned out to be a very productive neighborhood. 80 00:07:10.500 --> 00:07:16.040 If your communication relates to mobility, well there are Janus trucks to deliver it to the farthest 81 00:07:16.040 --> 00:07:21.740 desktop outposts and if our stock truck shapes won't fit your needs, we'll do one to your own 82 00:07:21.740 --> 00:07:26.560 specifications. As we mentioned before, custom designs are our strong suit. 83 00:07:39.660 --> 00:07:47.100 Two highly decorative designs, the diamond and the hexagon, round out the roster of Janus stock shapes. 84 00:07:48.200 --> 00:07:53.140 The primary virtues of all our stock designs, aside from their intrinsic dimensional appeal, 85 00:07:53.800 --> 00:08:00.860 is their adaptability, economy, and availability. You choose the message, the colors, 86 00:08:01.180 --> 00:08:06.380 and the graphic treatment and then apply your working art to the precise key lines supplied 87 00:08:06.380 --> 00:08:12.400 by Janus. Four weeks or less from the day we receive your camera-ready art, you will get delivery. 88 00:08:15.760 --> 00:08:19.780 It's easy to visualize how these handy stock shapes work out in real life. 89 00:08:20.500 --> 00:08:24.920 On every working day, a high volume of two-dimensional communication comes pouring 90 00:08:24.920 --> 00:08:30.300 in for its first critical screening. Naturally, much of the uninteresting and unsolicited 91 00:08:30.300 --> 00:08:32.300 never gets past this initial hurdle. 92 00:08:44.780 --> 00:08:49.740 But one special piece, having dramatically asserted itself, 93 00:08:52.300 --> 00:08:54.580 easily rates top place on the accepted pile. 94 00:08:56.700 --> 00:09:01.240 A significant thing about pop-ups is that they just have to be shared. 95 00:09:10.900 --> 00:09:16.220 But more often than not, the sharing is only temporary, and our research indicates that the 96 00:09:16.220 --> 00:09:20.020 pencil's only rule for Janus pencil caddies is sometimes ignored. 97 00:09:23.360 --> 00:09:26.280 This piece of morning mail is here to stay. 98 00:09:30.480 --> 00:09:36.280 In another office on another day, the long-wearing utility aspects of the message keep the communication 99 00:09:36.280 --> 00:09:43.220 alive long after its date of entry, and so it goes on desk after desk and shelf after shelf. 100 00:09:44.120 --> 00:09:49.660 In home or office, some of the Janus stock designs make excellent vehicles for the delivery of holiday 101 00:09:49.660 --> 00:09:50.180 messages. 102 00:09:56.420 --> 00:10:00.740 So far, we have stressed the basic, widely adaptable Janus stock shapes, 103 00:10:01.320 --> 00:10:07.180 but our custom structures are really something else. This simple example, called a snap-up, 104 00:10:07.520 --> 00:10:15.640 stands up like an oil can should, only faster. A Janus custom design can be a boxcar mail flat. 105 00:10:16.680 --> 00:10:21.720 Once set up, it will occupy a desktop siding for a long time to come. 106 00:10:23.620 --> 00:10:29.520 A Janus custom design can be a filing case, with a life-like demonstration of the expansion 107 00:10:29.520 --> 00:10:32.120 capability of full-size multiple units. 108 00:10:35.880 --> 00:10:42.500 A Janus custom design can dramatize the features of a dispensing unit with the palm-length replica. 109 00:10:43.560 --> 00:10:46.740 A Janus custom design can be a computer console, 110 00:10:52.320 --> 00:10:57.380 joined by other pop-up components to equip a whole computer center, miniaturized to scale. 111 00:11:01.000 --> 00:11:05.840 A Janus custom pop-up can be a brochure page with real shadow casting dimension, 112 00:11:07.560 --> 00:11:12.840 or a building designed as part of an announcement folder or a separate building mail flat. 113 00:11:14.660 --> 00:11:20.320 This one erects itself when the folder is opened to provide three-dimensional support to well-printed 114 00:11:20.320 --> 00:11:21.420 illusions of dimension. 115 00:11:24.860 --> 00:11:29.280 But the building potential of Janus custom designs is not limited to the sleekly contemporary. 116 00:11:30.300 --> 00:11:34.040 Classic, colonial, or whatever are equally producible. 117 00:11:36.340 --> 00:11:42.040 A Janus custom design can enclose a champagne bottle, which in turn produces a message of 118 00:11:42.040 --> 00:11:46.340 welcome, the whole surrounded by appropriate surface imagery on four faces. 119 00:11:47.000 --> 00:11:50.660 And although this is not part of the original responsibility of the package, 120 00:11:51.280 --> 00:11:55.340 a genuine chorus line can be reasonably simulated if one is so disposed. 121 00:11:58.260 --> 00:12:01.880 Some dimensions are undoubtedly more dynamic than others. 122 00:12:14.280 --> 00:12:19.980 In the important area of direct selling, Janus custom designs can assist your man in the field 123 00:12:19.980 --> 00:12:21.260 with dimension to sell. 124 00:12:25.580 --> 00:12:30.920 Suppose you have a unit too big to carry about and too complex in its operating details to talk 125 00:12:30.920 --> 00:12:41.940 about. Janus will design it complete with essential moving features as a flat component 126 00:12:41.940 --> 00:12:46.360 of your sales kit. That way you can have the best of both worlds. 127 00:12:48.780 --> 00:12:51.440 The portability of a two-dimensional portfolio 128 00:12:53.200 --> 00:12:56.760 with the credibility of three-dimensional form and function. 129 00:12:59.960 --> 00:13:05.620 Where the size of your product permits, the Janus design can be actual size. 130 00:13:09.060 --> 00:13:12.300 We have done this for a variety of complex units. 131 00:13:16.300 --> 00:13:21.200 But miniaturization to scale produces sales tools of proved effectiveness if you prefer 132 00:13:21.200 --> 00:13:26.840 this course. Only Janus can make the associated compound movements and integral design of the 133 00:13:27.640 --> 00:13:34.280 paper structure. Structure that assumes its predetermined form with positive precision. 134 00:13:34.740 --> 00:13:40.000 We accomplish this by creatively combining two deceptively simple principles. 135 00:13:41.180 --> 00:13:46.820 The lively thrust of rubber and the memory of paper for positions previously established. 136 00:13:47.840 --> 00:13:52.560 The uniqueness of these principles is attested to by basic U.S. patents covering their employment, 137 00:13:53.560 --> 00:14:00.300 all of which brings up a very special point. Janus structures are delivered to you and by you to 138 00:14:00.300 --> 00:14:06.760 your customers ready to go. There are no setting up instructions, no intricate matching and fitting. 139 00:14:08.020 --> 00:14:14.260 Janus structures are hand assembled before delivery by skilled hands. Hands that do all of the folding 140 00:14:14.260 --> 00:14:20.180 and fueling and filling for you. When a Janus pop-up arrives in its envelope, it's all set to assume 141 00:14:20.180 --> 00:14:26.000 its shape upon release. The secret of what makes them set up is not readily determinable. 142 00:14:26.700 --> 00:14:30.560 Although the natural curiosity of recipients makes them look and wonder in common, 143 00:14:31.340 --> 00:14:36.980 this sharing of interest and comment tends to appreciably enlarge the range of the messages 144 00:14:36.980 --> 00:14:46.500 communicated. We call it pop-upsmanship. Communication expansion through dimension is all we have to sell. 145 00:14:47.100 --> 00:14:54.460 You decide the basic form, colors, words, pictures and all the rest. We will provide a 146 00:14:54.460 --> 00:14:58.800 dimensional sketch of the structure proposed complete with the movement required to erect it. 147 00:14:59.540 --> 00:15:03.880 After your approval, we will supply any technical assistance that will facilitate 148 00:15:03.880 --> 00:15:08.440 preparation of working art. Finally, we will assemble the printed die-cut units 149 00:15:08.440 --> 00:15:12.980 in whatever quantity you specify and deliver them to you ready for action. 150 00:15:14.080 --> 00:15:19.420 In summing up, we should make brief reference to three other extensions of the Janus 151 00:15:19.420 --> 00:15:25.540 dimensional dynamics concept. Janus displays are kissing cousins of the pop-up family. 152 00:15:26.360 --> 00:15:30.580 They are extremely easy to assemble and encourage recipients to put them to work. 153 00:15:31.540 --> 00:15:35.180 Janus displays make the most of dimension on an impressive scale. 154 00:15:38.580 --> 00:15:44.820 The highly graphic Janus visualizers feature more motion than dimension, but like pop-ups, 155 00:15:44.860 --> 00:15:51.100 they involve the recipient in the action, thereby making their message both more impressive and 156 00:15:51.100 --> 00:15:59.100 more understandable. Janus astrophys literally put the big picture into a small pocket. Now 157 00:15:59.100 --> 00:16:05.160 here's an intriguing widely applicable principle that expands and contracts the image area at the 158 00:16:05.160 --> 00:16:12.760 consumer's convenience, an extremely saleable feature. We could go on with other variations 159 00:16:12.760 --> 00:16:18.240 of the dynamics of dimension, but we feel that the highlights already covered should suffice 160 00:16:18.240 --> 00:16:29.260 for one sitting. We will be happy to elaborate on any and all areas at any time you choose.