MARCOR

Transcript (Download)

You On any reasonably clear day one can see the full span of our lands major features in a few hours A closer look takes a little longer, but a closer look flaws in all is worth the effort Ours is a land of contrast the saying goes and so it is But the contrasts are increasingly confined to geography not people People everywhere are receiving and sending very much the same signals And for better or worse it is this shared experience of people that makes the system work Oh Oh It has been demonstrated over and over that the needs the wants and the responses of people all over America And increasingly all over the world reflect greater similarities than differences If this were not so the poll takers would fold their tents Along with the rest of us who count among our motivations the maintenance of favorable returns on very large investments in serving mass markets Oh Knowing people therefore is a first priority of any business that expects to deal successfully with people Oh In serving four generations of Americans Montgomery Ward has seen the character of our country develop from essentially rural to essentially urban Accordingly Ward's people file reflects the widest range of accommodation to the things that people need and want The emergence of container core systems The United States and the United States of America The United States of America has closely paralleled one of the unique developments of the 20th century mass distribution Oh Oh Oh In coping with the escalating demands of mass distribution The developments of a completely new technology has made the packaging industry the active partner of virtually every other industry Oh Oh Continuous testing is a fact of daily life But the test that really count must relate to product performance well beyond the confines of the finest laboratories Oh Oh Oh Oh Oh Oh Oh Oh Oh Another fact of life to be observed by people watchers is that as the world gets older There are more young people than ever before So the importance of attracting youth is one of the base points of any marketing plan Oh From coast to coast the joys of the contemporary shopping scene can bridge any generation gap and Marketing strategists must take all ages all attitudes and all definable predilections into account Oh Through the confluence of their resources in MarCore Montgomery Ward and Container Corporation of America have achieved a more productive alignment of present capabilities But the primary thrust of this combination of forces must be measured on a larger and longer scale Oh Oh Oh

Identifier

F.2010-02-0171

Date Of Production

1968

Abstract

Industrial film about the merging of Montgomery Ward with Container Corporation of America in 1968.

Run Time

0:12:43

Format

16mm

Extent

475 feet

Color

Color

Sound

Optical

Reel/Tape Number

1/1

Has Been Digitized?

Yes

Language Of Materials

English

Element

Reversal Positive Print

Genre

Industrial

Form

Short

Subject

Packaging
Containers
Business
Industry

Related Collections

Rhodes Patterson Collection

Sponsor/client

Container Corporation of America

Montgomery Ward

Main Credits

Patterson, Rhodes (is filmmaker)

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