WEBVTT

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You

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On any reasonably clear day one can see the full span of our lands major features in a few hours

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A closer look takes a little longer, but a closer look flaws in all is worth the effort

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Ours is a land of contrast the saying goes and so it is

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But the contrasts are increasingly confined to geography not people

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People everywhere are receiving and sending very much the same signals

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And for better or worse it is this shared experience of people that makes the system work

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Oh

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Oh

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It has been demonstrated over and over that the needs the wants and the responses of people all over America

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And increasingly all over the world reflect greater similarities than differences

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If this were not so the poll takers would fold their tents

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Along with the rest of us who count among our motivations the maintenance of favorable returns on very large investments in serving mass markets

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Oh

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Knowing people therefore is a first priority of any business that expects to deal successfully with people

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Oh

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In serving four generations of Americans Montgomery Ward has seen the character of our country develop from essentially rural to essentially urban

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Accordingly Ward's people file reflects the widest range of accommodation to the things that people need and want

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The emergence of container core systems

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The United States and the United States of America

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The United States of America has closely paralleled one of the unique developments of the 20th century mass distribution

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Oh

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In coping with the escalating demands of mass distribution

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The developments of a completely new technology has made the packaging industry the active partner of virtually every other industry

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Continuous testing is a fact of daily life

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But the test that really count must relate to product performance well beyond the confines of the finest laboratories

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Oh

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Another fact of life to be observed by people watchers is that as the world gets older

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There are more young people than ever before

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So the importance of attracting youth is one of the base points of any marketing plan

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Oh

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From coast to coast the joys of the contemporary shopping scene can bridge any generation gap and

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Marketing strategists must take all ages all attitudes and all definable predilections into account

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Through the confluence of their resources in MarCore

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Montgomery Ward and Container Corporation of America have achieved a more productive alignment of present capabilities

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But the primary thrust of this combination of forces must be measured on a larger and longer scale

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