Magazine Publishers Association “First Impression”

Transcript (Download)

You You You The first impression makes all the difference Countless images meet our eyes every moment of the waking day Constantly and within a fraction of a second we react selecting or rejecting an image for further examination With examination comes awareness of size color detail and meaning To make a lasting impression the image must be static at rest Rock steady In action motion prevails over subject in the still the object is all important First impressions can come and go quickly or can come and give you time to absorb Impressions that last are made of many things like the high point of a mood or event that extracts and projects the essence of a moment of beauty clarity Truth Sentiment fun vitality refreshment Elegance exuberance seeking Discovery inquiry Animation excitement fantasy Tenderness Just History Grandeur Intensity Adventure Wonder romance drama Mystery The high point Exquisitely dramatically revealed in the pages of the magazine a first impression Like color It's joy verve dimension color is Wow Color is calm Shocking scale Luscious Extreme relaxing zip cheerful Distinguished way out Restraint imagine dignified Intriguing Delicate Exotic atmosphere Opulent Strong soft Expensive Pure Seductive Color is yes Color is memory strongly impressed fondly stored color is first impression Color is appetite and desire color is a spur color is reality Color The magazine page captures it communicates it Appetite and desire stimulate attitudes and response motivate demand The magazine page can hold a dot of color Or a petal of color or a garden of color or a world of color Like read the art of topography design graphics conveying the message enriching the mood intriguing the eye Like fidelity the object as it really is rock -steady needle -sharp unmistakable Not just color but true color Subtle shades and tints as well as brilliance and high saturation Fidelity is total impression the total impression of your product that the consumer brings to the marketplace The directly recognizable link to your package on the supermarket shelf The first impression is the most important one It must be rock -steady at the high point in color the color you want it to be Magazines are the first impression Magazines are a catalyst Magazines are remember Magazines are the first and the lasting impression The first impression is the most important one You

Identifier

F.2010-01-0137

Date Of Production

1965

Abstract

Made for the MPA (The Association of Magazine Media), this Goldsholl Design and Film Associates film gives as much attention to the inner workings of the consumer’s eye as it does to the featured consumer product – magazines. Through a smartly edited collage of print media, the film shows us the significance of still images and the power of first impressions. The film won many awards including the Gold medal and Silver Hugo at the Chicago International Film Festival and First Prize at the National Visual Presentation Association, New York.

Format

16mm

Extent

400 feet

Color

Sound

Optical

Reel/Tape Number

1/1

Has Been Digitized?

Yes

Language Of Materials

English

Element

Distribution Print

Genre

Industrial
Sponsored

Form

Short
Advertisements

Subject

Consumers
Industrial design
Design
Advertising

Related Collections

SERIES I: Goldsholl Design & Film Associates Films

Related Places

North America ➜ United States ➜ Illinois ➜ Chicago

Sponsor/client

Magazine Publishers Association

Main Credits

Goldsholl Design & Film Associates (is producer)

Additional Credits

Strongin, James (is contributor)

Meyer, Stefan (is contributor)

Goldsholl, Millie (is animator)

Boyer, Wayne (is animator)

Freese, Thomas (is animator)

Janiak, Larry (is animator)

Boyell, Dick (music)

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Magazine Publishers Association “First Impression”

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