WEBVTT

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You

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You

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You

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The first impression makes all the difference

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Countless images meet our eyes every moment of the waking day

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Constantly and within a fraction of a second we react selecting or rejecting an image for further examination

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With examination comes awareness of size color detail and meaning

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To make a lasting impression the image must be static at rest

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Rock steady

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In action motion prevails over subject in the still the object is all important

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First impressions can come and go quickly or can come and give you time to absorb

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Impressions that last are made of many things

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like the high point of a mood or event that extracts and projects the essence of a moment of

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beauty

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clarity

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Truth

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Sentiment fun vitality refreshment

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Elegance exuberance seeking

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Discovery inquiry

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Animation excitement fantasy

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Tenderness

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Just

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History

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Grandeur

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Intensity

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Adventure

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Wonder romance drama

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Mystery

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The high point

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Exquisitely dramatically revealed in the pages of the magazine a first impression

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Like color

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It's joy verve dimension color is Wow

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Color is calm

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Shocking scale

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Luscious

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Extreme relaxing zip cheerful

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Distinguished way out

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Restraint imagine dignified

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Intriguing

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Delicate

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Exotic atmosphere

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Opulent

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Strong soft

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Expensive

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Pure

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Seductive

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Color is yes

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Color is memory strongly impressed fondly stored color is first impression

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Color is appetite and desire color is a spur color is reality

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Color

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The magazine page captures it communicates it

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Appetite and desire stimulate attitudes and response

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motivate demand

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The magazine page can hold a dot of color

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Or a petal of color or a garden of color or a world of color

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Like read the art of topography

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design graphics conveying the message enriching the mood

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intriguing the eye

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Like fidelity the object as it really is rock-steady

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needle-sharp

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unmistakable

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Not just color but true color

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Subtle shades and tints as well as brilliance and high saturation

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Fidelity is total impression the total impression of your product that the consumer brings to the marketplace

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The directly recognizable link to your package on the supermarket shelf

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The first impression is the most important one

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It must be rock-steady at the high point in color the color you want it to be

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Magazines are the first impression

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Magazines are a catalyst

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Magazines are remember

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Magazines are the first and the lasting impression

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The first impression is the most important one

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You