Life Magazine “Mag”

Transcript (Download)

You Of Course you know magazines all magazines have bones Engravings ink paper type But did you know that only good magazines have a heart? Feel the pulse of time and events ideas and emotions Realism and fantasy Adventure and every day Beauty and function Yesterday and today Today and tomorrow this world and other worlds E equal MC square and old man in the sea You You You You You You Magazine many things to many people it begins with participation Graphics and contents of magazines arouse the readers intellect imagination Anticipation is what? natural curiosity satisfied He is totally involved She is stimulated inspired informed Towards social understanding personal improvement better living new products new perspectives progress and she reacts He grows with the contents for him they compress time and space Interpret events and situations Ideas he gains new insights he is multiplied all over the nation His magazine is his companion it affords him privacy and company He carries it with him available to his schedule Variety for his moods he keeps it he returns to it She selects the magazine that suits her needs desires Pleasure New worlds open to her Her magazine becomes part of her thinking it affects her existence Prepares her to face life Realistically Magazines have a long life they are circulated discussed and retained a Magazine has no rigid timetable it reads slow It reads fast it skips it reflects it repeats It begins and ends at the convenience of the reader The reader is loyal to her magazine by subscription and direct purchase she is assured continuing contact Audience people the lifestream of a magazine Magazines are time -tested pillars of tradition and stability Beacon lights to the future they have authority and prestige as organs of principle and knowledge for every man Free of censorship they are the tangible objects of unrestricted thought Talent of top writers artists Photographers are employed to create function and beauty symbols of culture in the home Authority of the editorial pages radiates to its advertising The reader depends on his magazine The advertiser can direct his ad to the magazine that reaches the right audience for his product Magazine ads are merchandisable to the dealer and at the point of sale a magazine for all kinds of readers an audience for every magazine A market for every ad and ad for every budget The reader who looks for ads in his man The reader who reacts to ads in his man The reader who reacts to ads in his man The Advertiser that grows with the magazine that grows with the reader that grows With the world that grows You

Identifier

F.2010-01-0100

Date Of Production

1959

Abstract

A sponsored film made by Morton & Millie Goldsholl for Life Magazine. Through text, photo animation and live action sequences, the film discusses the "heart" of Life Magazine and its varied and curious readership.

Run Time

0:13:12

Format

16mm

Extent

475 feet

Color

Sound

Optical

Reel/Tape Number

1/1

Has Been Digitized?

Yes

Language Of Materials

English

Element

Distribution Print

Genre

Life Magazine “Mag”

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