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You

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Of

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Course you know magazines all magazines have bones

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Engravings ink paper type

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But did you know that only good magazines have a heart?

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Feel the pulse of time and events ideas and emotions

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Realism and fantasy

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Adventure and every day

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Beauty and function

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Yesterday and today

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Today and tomorrow

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this world and other worlds

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E equal MC square and

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old man in the sea

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You

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You

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You

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You

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You

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You

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Magazine many things to many people it begins with participation

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Graphics and contents of magazines arouse the readers intellect imagination

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Anticipation is what?

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natural curiosity satisfied

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He is totally involved

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She is stimulated inspired informed

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Towards social understanding

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personal improvement

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better living new products new perspectives

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progress and

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she reacts

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He grows with the contents for him they compress time and space

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Interpret events and situations

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Ideas he gains new insights he is multiplied all over the nation

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His magazine is his companion it affords him privacy and company

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He carries it with him

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available to his schedule

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Variety for his moods he keeps it he returns to it

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She selects the magazine that suits her needs desires

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Pleasure

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New worlds open to her

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Her magazine becomes part of her thinking it affects her existence

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Prepares her to face life

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Realistically

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Magazines have a long life they are circulated discussed and retained a

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Magazine has no rigid timetable it reads slow

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It reads fast it skips it reflects it repeats

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It begins and ends at the convenience of the reader

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The reader is loyal to her magazine by subscription and direct purchase she is assured

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continuing contact

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Audience people the lifestream of a magazine

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Magazines are time-tested pillars of tradition and stability

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Beacon lights to the future they have authority and prestige as organs of principle and knowledge

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for every man

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Free of censorship they are the tangible objects of unrestricted thought

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Talent of top writers

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artists

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Photographers are employed to create function and beauty

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symbols of culture in the home

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Authority of the editorial pages

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radiates to its advertising

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The reader depends on his magazine

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The advertiser can direct his ad to the magazine that reaches the right audience for his product

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Magazine ads are merchandisable to the dealer and at the point of sale

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a

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magazine for all kinds of readers an audience for every magazine

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A market for every ad and ad for every budget

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The reader who looks for ads in his man

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The reader who reacts to ads in his man

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The reader who reacts to ads in his man

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The

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Advertiser that grows with the magazine that grows with the reader that grows

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With the world that grows

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You