Cheese Stuffed Franks wrapped in bacon.
Just five minutes in the broiler of an electric range and what a tempting treat.
Only one of many tasty broiled foods possible with an electric range.
Cooking is fun when it's done electrically.
Now here's a wife with a problem.
Her husband wants meals like mother used to make.
Well, why shouldn't he get them? After all, she has her mother's stove.
What? Her mother's stove? Let's do something about that.
Oh ho! An electric range.
Certainly an electric range.
Cooking electrically, you're an expert every time.
Every time? Those easy to use temperature controls take away guesswork.
Heat is always dependable.
Fast too.
Electricity is speedy and clean.
No sooty burn pans.
What about the oven? Oh, you mean cakes.
And pies.
Prize winners every time.
Automatic timers.
Reliable controlled heat you can set and forget.
Yes, there's kitchen magic in a spacious electric oven.
Whole meals easily, quickly prepared.
Mmm, wonderful meals.
Now when that lucky husband comes home...
He gets meals better than mother used to make.
This wife saves because she cooks electrically.
Yes, electric cooking is a wife saver because electric cooking is automatic.
The timer clock turns the heat on, cooks the meal, turns off all by itself, gives you time to finish other tasks.
Electric cooking is a wife saver because electric cooking is clean.
Clean as your own kitchen.
No soot, no grime, just clean, efficient heat.
Electric cooking is a wife saver because electric cooking is fast and accurate.
Surface units cook by direct contact.
No wasted heat.
Just turn it on and the clean, efficient heat is there to do the job.
Electric cooking is a budget saver because it's economical.
All the advantages of superb electric cooking plus more actual cooking value for your dollar.
Save time, save money, save yourself.
Cook electrically.
Music Lady, in one year you'll wash dishes from a thousand meals.
Are you going to do it yourself or is your dependable electric servant, an automatic electric dishwasher, going to save you this trouble? An automatic electric dishwasher banishes dishwashing drudgery forever.
You just scrape your dishes, place them in the handy racks and start this convenient electric unit.
It completely rinses, washes and dries all automatically, even pots and pans.
Dishes, silverware, glasses come out sparkling clean, actually cleaner than you can wash them by hand.
Meanwhile, you've had time to tackle other household duties.
Yes, thanks to modern electricity, another dreary chore goes down the drain.
Ask your appliance dealer about a modern, automatic electric dishwasher today.
Music How many miles is it to your garbage can? Add up all those trips you make each week.
Then count the steps you'd save with an electric garbage disposal unit right in your own kitchen.
Easily installed in your sink, this dependable electric servant gets rid of food before it becomes garbage.
Pairing, scrapings, food waste are simply put down the sink drain and the electric garbage disposal unit pulverizes them instantly and carries them away.
The electric garbage disposal unit does its job efficiently, electrically.
It's the easy, sanitary and odorless way to remove food wastes.
Enjoy all the modern conveniences made possible today by electricity.
See your appliance dealer about an electric garbage disposal unit.
Mealtimes that start like this usually, unfortunately, end up like this.
Magic needed? No, just the wonderful convenience of a modern sink installation with those two dependable electric servants, an electric garbage disposal unit, an automatic electric dishwasher.
Pairing, scrapings, food wastes are simply flushed down the sink drain before they become garbage.
And the electric garbage disposal unit pulverizes them instantly and washes them away.
What happened to the dirty dishes? An automatic electric dishwasher vanishes dishwashing drudgery forever.
It completely rinses, washes and dries, even pots and pans.
Dishes, silverware, glasses come out sparkling clean, cleaner than you could wash them by hand, efficiently operated by electricity.
The electric waste disposer and the electric dishwasher, working as a team, make yours an automatic, a magic sink.
See your appliance dealer and ask him about them today.
It's better because it's electric and electric cooking is fast.
How fast can cooking be? Cook electrically and see.
In every household there are times when meals must be prepared in a hurry.
When minutes count, when you've been out and hungry children want their lunch, a speedy electric range will help you make up time.
With electric cooking, all the heat goes to cook the food.
You don't waste it heating your kitchen.
All the heat goes into the utensils.
It's speedier, more efficient and cooler.
And with an electric range, you use less water for surface cooking, saving time and precious vitamins.
While you set the table and fix the salad, your electric range cooks the hot part of the meal with constant, steady heat.
In just a few minutes you've cooked food to perfection and have a tempting hot lunch ready to serve.
You're always sure of perfect results when you cook on an efficient electric range.
Because your time is important, cook the electric way, for electric cooking is fast.
In the modern home, of course, it's electric.
Doesn't this Swiss steak look good? And it is good, for it was prepared with controlled heat found only in electric cooking.
Heat that is even and constant, giving you the exact temperature at all times and distributed uniformly all over the bottom of the pan.
With no hot spots, even thick gravy doesn't burn or stick to the pan, avoiding food with scorched flavors and making dish washing much easier.
And electric cooking is cleaner.
Notice how clean this pan is.
Walls and woodwork stay clean too.
And only electric cooking gives you fast, safe and automatic heat.
This housewife doesn't even have to be home to prepare the same dinner.
The modern electric oven is the answer.
All she does is set the dependable automatic timer.
Her automatic electric range shuts itself off and kept the steak warm until serving time.
No wonder in the modern home, of course, it's electric.
Mmm, cheese stuffed franks wrapped in bacon.
Just five minutes in the broiler of an electric range and what a tempting treat.
Only one of many tasty broiled foods possible with an electric range.
Look, a quick delicious dinner in and out of your broiler in ten minutes.
There's ham steaks, potato patties, fruits and vegetables all broiled in one pan.
Perfectly done with no worry, no peeking.
And the same even automatically controlled heat that performs such broiling miracles is here in the surface units.
Handy temperature controls give you many speeds always reliable, always the same.
And for prized cake baking, you can depend on the controlled heat of the spacious oven.
The modern electric range is clean, safe and fast.
Cooking is done when it's done electrically.
Nearly six o 'clock, but where's dinner? In there? The whole dinner? Well, look at that.
Roast chicken and dressing, broccoli, brown potatoes.
Mmm, good.
Really, an electric roaster is just about the most useful all -around cooking aid in the house.
For company or large baking, it does the same work an oven can do and you can plug it in any regular outlet.
Take it to any room for preparation of large food quantities and continuous warm serving, like this informal chili buffet treat.
For smaller meals, an electric roaster makes better use of heat and space.
It's convenient and cool for cooking in warm weather too.
Yes, and it can go out on the porch to fry hamburgers or broil hot dogs and keep food warm for hours after the current is off.
You'll find there's no end to what your electric roaster will do.
Electric cooking? Dining out, always a treat, particularly when you seek relief from an overheated old -fashioned kitchen.
But you can treat yourself to dining out at home by cooking electrically.
A modern as tomorrow electric range cooks the food, not the cook.
Even in summer you can prepare hot meals with convenience and coolness on an electric range.
With electric cooking, your kitchen stays comfortable.
Electric heat stays in the oven for better baking.
Electric heat provides instantaneous smokeless broiling.
Electric heat goes into the food for better top -of -range cooking.
And it's always constant, controlled, accurately measured heat.
Exact heat means dependable results, perfect every time.
Electric cooking, clean as light, fast and cool.
Even your summertime meals can have dining out appeal when you cook electrically.
And there is an electric range to fit your needs in size, style, model and price.
Now here's a wife with a problem.
Her husband wants meals like mother used to make.
Well, why shouldn't he get them? After all, she has her mother's stove.
What? Her mother's stove? Let's do something about that.
Oh -ho, an electric range.
It is certainly an electric range.
Cooking electrically, you're an expert every time.
Every time? Those easy to use temperature controls take away guesswork.
Heat is always dependable.
Fast too.
Electricity is speedy and clean.
No sooty burn pans.
What about the oven? Oh, you mean cake.
And pie.
Prize winners every time.
Automatic timers.
Reliable controlled heat you can set and forget.
Yes, there is kitchen magic in a spacious electric oven.
Whole meals easily, quickly prepared.
Mmm, wonderful meals.
Now when that lucky husband comes home...
He gets meals better than mother used to make.
I've got an electric range.
I wouldn't have any other kind.
Let me tell you why.
First of all, electric cooking is accurate.
You can measure electricity.
Get the same amount of heat every time.
Be sure that precise recipes come out a success every time.
And cooking with electricity is so fast.
The moment you turn the switch, the efficient electric heat surges to the job.
It actually reaches the food faster, cooks food quicker, bakes evenly.
Electric cooking is clean.
No smoky flame.
No soot.
No blackened pots and pans.
Electric cooking is economical.
You can control heat to get exactly what the recipe calls for.
And apply it directly and evenly.
Modern, efficient, beautiful for today's modern kitchen.
What is it that's cooking so many meals? So quickly, so cleanly, so economically? Electricity, of course.
...
This wife saves because she cooks electrically.
Yes, electric cooking is a wife saver because electric cooking is automatic.
The timer clock turns the heat on, cooks the meal, turns off all by itself, gives you time to finish other tasks.
Electric cooking is a wife saver because electric cooking is clean.
Clean is your electric life.
No soot, no grime, just clean, efficient heat.
Electric cooking is a wife saver because electric cooking is fast and accurate.
Surface units cook by direct contact.
No wasted heat.
Just turn it on and the clean, efficient heat is there to do the job.
Electric cooking is a budget saver because it's economical.
All the advantages of superb electric cooking plus more actual cooking value for your dollar.
Save time, save money, save yourself.
Cook electrically.
The wise homemaker today knows an electric freezer in her kitchen means easy, comfortable living.
Today's home freezers hold everything for eating enjoyment, from full course meals to in -between snacks.
A freezer in your kitchen means year -round treats.
For example, this homemaker will serve melon balls out of season.
Your home freezer means great economy in your food budgets, no leftover.
Weeks can pass between servings of a large, luscious roast with no loss of flavor.
And a freezer is labor and time -saving.
You make up cartons of chili or stew and freeze for handy use later.
A freezer means economical quantity buy.
Money is saved through large purchases of seasonal items and cases of packaged foods.
Complete last -minute menu.
A meal featuring family favorites can be assembled at a moment's notice.
Your home freezer makes for modern, convenient, economical living.
Nearly six o 'clock, but where's dinner? In there? The whole dinner? Well, look at that.
Roast chicken and dressing, broccoli, brown potatoes.
Mmm, good.
Really, an electric roaster is just about the most useful all -around cooking aid in the house.
For company or large baking, it does the same work an oven can do.
And you can plug it in any regular outlet.
Take it to any room for preparation of large food quantities and continuous warm serving, like this informal chili buffet treat.
For smaller meals, an electric roaster makes better use of heat and space.
It's convenient and cool for cooking in warm weather, too.
Yes, and it can go out on the porch to fry hamburgers or broil hot dogs and keep food warm for hours after the current is off.
You'll find there's no end to what your electric roaster will do.
When it's time for gifts for any occasion, make a note of this.
Everybody appreciates electrical gifts.
A clock radio turns on wake -up music, starts other appliances, too.
And here's the gift of just -right coffee each morning for years, an automatic coffee maker.
For the career girl, girl at school, an electric hairdryer for any woman.
An electric corn proper is full of fun and friendship, safe, easy for youngsters to use.
Perfect for Sunday suppers and informal parties, a convertible electric waffle baker grill.
Always ready, a durable electric heating pad, the gift of comforting heat.
A travel iron for neatness everywhere, a steam iron for super pressing every time.
Make cooking and baking easier, quicker for someone.
Give a food mixer or blender.
An electric knife sharpener is true kitchen luxury, a gift they'll remember you for.
Yes, wise shoppers choose lasting gifts, electrical gifts for better living.
See your electrical dealer or your electric service company.
Planning a dream kitchen? Then of course you'll want to have electric refrigeration, the most modern refrigerator you can own.
It's no secret that most homemakers choose electric refrigeration.
First of all, there are so many beautiful new models to choose from, with extra space features, new shelf convenience, guaranteed performance, dependable exact temperature control, and clean, cool, quiet operation.
For even a big family, there's plenty of frozen food space with dependable low temperature storage.
There are lots of ice cube trays with room to store extra cubes too.
And don't forget refrigerator cooking.
Yes, those palette -tempting cold treats your family enjoys so much.
Of course, your electric refrigerator will plug into any convenient outlet.
You can place it where you want it, move it easily.
So to have the best dependable refrigeration, make sure there's electric refrigeration, the modern refrigerator, in your kitchen.
How big is a penny? One cent will run your electric washer for an hour and a half.
Two full cycles on an automatic washer.
Yes, a penny is still big money when you spend it for electric service.
How big is a penny? For one penny, you can turn out a delicious refrigerator dish.
And meantime, keep all your food safe and fresh.
Yes, a penny is still big money when you spend it for electric service.
How big is a penny? You can iron two or three shirts on a penny's worth of electricity.
Or operate your sewing machine for five full hours.
Yes, a penny is still big money when you spend it for electric service.
Dining out, always a treat, particularly when you seek relief from an overheated old -fashioned kitchen.
But you can treat yourself to dining out at home by cooking electrically.
A modernist tomorrow electric range cooks the food, not the cook.
Even in summer, you can prepare hot meals with convenience and coolness on an electric range.
With electric cooking, your kitchen stays comfortable.
Electric heat stays in the oven for better baking.
Electric heat provides instantaneous smokeless broiling.
Electric heat goes into the food for better top -of -range cooking.
And it's always constant, controlled, accurately measured heat.
Exact heat means dependable results, perfect every time.
Electric cooking, clean as light, fast and cool.
Even your summertime meals can have dining out appeal when you cook electrically.
And there is an electric range to fit your needs in size, style, model and price.
Hilltop breezes, the invigorating freshness of the outdoors, brought into your home by electric fans.
Today's improved models are safe, dependable and economical.
Electric cooking I've got an electric range.
I wouldn't have any other kind.
Let me tell you why.
First of all, electric cooking is accurate.
You can measure electricity, get the same amount of heat every time.
Be sure that precise recipes come out a success every time.
And cooking with electricity is so fast, the moment you turn the switch, the efficient electric heat surges to the job.
It actually reaches the food faster, cooks food quicker, bakes evenly.
Electric cooking is clean, no smoky flame, no soot, no blackened pots and pans.
Electric cooking is economical.
You can control heat to get exactly what the recipe calls for and apply it directly and evenly.
Modern, efficient, beautiful for today's modern kitchen.
What is it that's cooking so many meals, so quickly, so cleanly, so economically? Electricity, of course.
Electricity How to cook an oven meal while watching television.
Well, it's easy.
Just pull up a television set, an easy chair, and relax.
This beautiful new electric range cooks an economical oven meal while you watch TV.
Automatic timer turns the oven on, cooks the meal, turns itself off when dinner's ready.
Electric cooking means constant temperature in all parts of the oven for evenly browned baking.
This two -oven electric range bakes pies, cakes, muffins at one temperature, while meat and vegetables cook at another temperature.
Fast electric service units keep your kitchen cooler and cleaner.
Why slave over a hot stove? Get the modern electric range that cooks your meals the better way while you watch TV.
Be modern.
Cook electrically.
