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Cheese Stuffed Franks wrapped in bacon.

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Just five minutes in the broiler of an electric range and what a tempting treat.

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Only one of many tasty broiled foods possible with an electric range.

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Cooking is fun when it's done electrically.

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Now here's a wife with a problem. Her husband wants meals like mother used to make.

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Well, why shouldn't he get them? After all, she has her mother's stove.

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What? Her mother's stove? Let's do something about that.

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Oh ho! An electric range.

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Certainly an electric range. Cooking electrically, you're an expert every time.

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Every time?

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Those easy to use temperature controls take away guesswork. Heat is always dependable.

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Fast too.

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Electricity is speedy and clean. No sooty burn pans.

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What about the oven?

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Oh, you mean cakes.

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And pies.

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Prize winners every time. Automatic timers. Reliable controlled heat you can set and forget.

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Yes, there's kitchen magic in a spacious electric oven. Whole meals easily, quickly prepared.

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Mmm, wonderful meals.

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Now when that lucky husband comes home...

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He gets meals better than mother used to make.

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This wife saves because she cooks electrically. Yes, electric cooking is a wife saver because electric cooking is automatic.

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The timer clock turns the heat on, cooks the meal, turns off all by itself, gives you time to finish other tasks.

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Electric cooking is a wife saver because electric cooking is clean.

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Clean as your own kitchen.

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No soot, no grime, just clean, efficient heat.

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Electric cooking is a wife saver because electric cooking is fast and accurate.

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Surface units cook by direct contact.

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No wasted heat. Just turn it on and the clean, efficient heat is there to do the job.

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Electric cooking is a budget saver because it's economical.

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All the advantages of superb electric cooking plus more actual cooking value for your dollar.

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Save time, save money, save yourself. Cook electrically.

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Music

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Lady, in one year you'll wash dishes from a thousand meals.

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Are you going to do it yourself or is your dependable electric servant, an automatic electric dishwasher, going to save you this trouble?

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An automatic electric dishwasher banishes dishwashing drudgery forever.

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You just scrape your dishes, place them in the handy racks and start this convenient electric unit.

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It completely rinses, washes and dries all automatically, even pots and pans.

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Dishes, silverware, glasses come out sparkling clean, actually cleaner than you can wash them by hand.

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Meanwhile, you've had time to tackle other household duties.

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Yes, thanks to modern electricity, another dreary chore goes down the drain.

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Ask your appliance dealer about a modern, automatic electric dishwasher today.

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Music

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How many miles is it to your garbage can? Add up all those trips you make each week.

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Then count the steps you'd save with an electric garbage disposal unit right in your own kitchen.

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Easily installed in your sink, this dependable electric servant gets rid of food before it becomes garbage.

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Pairing, scrapings, food waste are simply put down the sink drain and the electric garbage disposal unit pulverizes them instantly and carries them away.

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The electric garbage disposal unit does its job efficiently, electrically.

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It's the easy, sanitary and odorless way to remove food wastes.

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Enjoy all the modern conveniences made possible today by electricity.

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See your appliance dealer about an electric garbage disposal unit.

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Mealtimes that start like this usually, unfortunately, end up like this.

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Magic needed? No, just the wonderful convenience of a modern sink installation with those two dependable electric servants, an electric garbage disposal unit, an automatic electric dishwasher.

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Pairing, scrapings, food wastes are simply flushed down the sink drain before they become garbage.

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And the electric garbage disposal unit pulverizes them instantly and washes them away.

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What happened to the dirty dishes? An automatic electric dishwasher vanishes dishwashing drudgery forever.

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It completely rinses, washes and dries, even pots and pans.

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Dishes, silverware, glasses come out sparkling clean, cleaner than you could wash them by hand, efficiently operated by electricity.

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The electric waste disposer and the electric dishwasher, working as a team, make yours an automatic, a magic sink.

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See your appliance dealer and ask him about them today.

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It's better because it's electric and electric cooking is fast. How fast can cooking be? Cook electrically and see.

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In every household there are times when meals must be prepared in a hurry.

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When minutes count, when you've been out and hungry children want their lunch, a speedy electric range will help you make up time.

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With electric cooking, all the heat goes to cook the food. You don't waste it heating your kitchen.

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All the heat goes into the utensils. It's speedier, more efficient and cooler.

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And with an electric range, you use less water for surface cooking, saving time and precious vitamins.

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While you set the table and fix the salad, your electric range cooks the hot part of the meal with constant, steady heat.

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In just a few minutes you've cooked food to perfection and have a tempting hot lunch ready to serve.

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You're always sure of perfect results when you cook on an efficient electric range.

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Because your time is important, cook the electric way, for electric cooking is fast.

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In the modern home, of course, it's electric. Doesn't this Swiss steak look good?

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And it is good, for it was prepared with controlled heat found only in electric cooking.

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Heat that is even and constant, giving you the exact temperature at all times and distributed uniformly all over the bottom of the pan.

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With no hot spots, even thick gravy doesn't burn or stick to the pan, avoiding food with scorched flavors and making dish washing much easier.

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And electric cooking is cleaner. Notice how clean this pan is. Walls and woodwork stay clean too.

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And only electric cooking gives you fast, safe and automatic heat.

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This housewife doesn't even have to be home to prepare the same dinner.

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The modern electric oven is the answer. All she does is set the dependable automatic timer.

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Her automatic electric range shuts itself off and kept the steak warm until serving time.

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No wonder in the modern home, of course, it's electric.

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Mmm, cheese stuffed franks wrapped in bacon.

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Just five minutes in the broiler of an electric range and what a tempting treat.

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Only one of many tasty broiled foods possible with an electric range.

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Look, a quick delicious dinner in and out of your broiler in ten minutes.

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There's ham steaks, potato patties, fruits and vegetables all broiled in one pan.

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Perfectly done with no worry, no peeking.

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And the same even automatically controlled heat that performs such broiling miracles is here in the surface units.

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Handy temperature controls give you many speeds always reliable, always the same.

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And for prized cake baking, you can depend on the controlled heat of the spacious oven.

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The modern electric range is clean, safe and fast.

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Cooking is done when it's done electrically.

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Nearly six o'clock, but where's dinner?

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In there? The whole dinner?

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Well, look at that. Roast chicken and dressing, broccoli, brown potatoes. Mmm, good.

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Really, an electric roaster is just about the most useful all-around cooking aid in the house.

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For company or large baking, it does the same work an oven can do and you can plug it in any regular outlet.

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Take it to any room for preparation of large food quantities and continuous warm serving, like this informal chili buffet treat.

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For smaller meals, an electric roaster makes better use of heat and space.

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It's convenient and cool for cooking in warm weather too.

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Yes, and it can go out on the porch to fry hamburgers or broil hot dogs and keep food warm for hours after the current is off.

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You'll find there's no end to what your electric roaster will do.

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Electric cooking?

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Dining out, always a treat, particularly when you seek relief from an overheated old-fashioned kitchen.

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But you can treat yourself to dining out at home by cooking electrically.

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A modern as tomorrow electric range cooks the food, not the cook.

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Even in summer you can prepare hot meals with convenience and coolness on an electric range.

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With electric cooking, your kitchen stays comfortable.

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Electric heat stays in the oven for better baking.

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Electric heat provides instantaneous smokeless broiling.

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Electric heat goes into the food for better top-of-range cooking.

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And it's always constant, controlled, accurately measured heat.

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Exact heat means dependable results, perfect every time.

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Electric cooking, clean as light, fast and cool.

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Even your summertime meals can have dining out appeal when you cook electrically.

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And there is an electric range to fit your needs in size, style, model and price.

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Now here's a wife with a problem. Her husband wants meals like mother used to make.

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Well, why shouldn't he get them? After all, she has her mother's stove.

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What? Her mother's stove? Let's do something about that.

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Oh-ho, an electric range.

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It is certainly an electric range. Cooking electrically, you're an expert every time.

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Every time?

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Those easy to use temperature controls take away guesswork. Heat is always dependable.

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Fast too.

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Electricity is speedy and clean. No sooty burn pans.

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What about the oven?

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Oh, you mean cake.

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And pie.

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Prize winners every time. Automatic timers. Reliable controlled heat you can set and forget.

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Yes, there is kitchen magic in a spacious electric oven. Whole meals easily, quickly prepared.

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Mmm, wonderful meals.

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Now when that lucky husband comes home...

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He gets meals better than mother used to make.

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I've got an electric range. I wouldn't have any other kind. Let me tell you why.

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First of all, electric cooking is accurate. You can measure electricity.

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Get the same amount of heat every time.

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Be sure that precise recipes come out a success every time.

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And cooking with electricity is so fast.

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The moment you turn the switch, the efficient electric heat surges to the job.

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It actually reaches the food faster, cooks food quicker, bakes evenly.

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Electric cooking is clean. No smoky flame. No soot. No blackened pots and pans.

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Electric cooking is economical. You can control heat to get exactly what the recipe calls for.

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And apply it directly and evenly.

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Modern, efficient, beautiful for today's modern kitchen.

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What is it that's cooking so many meals? So quickly, so cleanly, so economically?

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Electricity, of course.

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...

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This wife saves because she cooks electrically.

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Yes, electric cooking is a wife saver because electric cooking is automatic.

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The timer clock turns the heat on, cooks the meal, turns off all by itself,

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gives you time to finish other tasks.

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Electric cooking is a wife saver because electric cooking is clean.

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Clean is your electric life. No soot, no grime, just clean, efficient heat.

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Electric cooking is a wife saver because electric cooking is fast and accurate.

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Surface units cook by direct contact. No wasted heat.

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Just turn it on and the clean, efficient heat is there to do the job.

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Electric cooking is a budget saver because it's economical.

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All the advantages of superb electric cooking plus more actual cooking value for your dollar.

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Save time, save money, save yourself. Cook electrically.

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The wise homemaker today knows an electric freezer in her kitchen means easy, comfortable living.

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Today's home freezers hold everything for eating enjoyment, from full course meals to in-between snacks.

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A freezer in your kitchen means year-round treats.

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For example, this homemaker will serve melon balls out of season.

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Your home freezer means great economy in your food budgets, no leftover.

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Weeks can pass between servings of a large, luscious roast with no loss of flavor.

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And a freezer is labor and time-saving.

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You make up cartons of chili or stew and freeze for handy use later.

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A freezer means economical quantity buy.

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Money is saved through large purchases of seasonal items and cases of packaged foods.

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Complete last-minute menu.

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A meal featuring family favorites can be assembled at a moment's notice.

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Your home freezer makes for modern, convenient, economical living.

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Nearly six o'clock, but where's dinner? In there? The whole dinner?

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Well, look at that. Roast chicken and dressing, broccoli, brown potatoes. Mmm, good.

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Really, an electric roaster is just about the most useful all-around cooking aid in the house.

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For company or large baking, it does the same work an oven can do.

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And you can plug it in any regular outlet.

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Take it to any room for preparation of large food quantities and continuous warm serving,

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like this informal chili buffet treat.

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For smaller meals, an electric roaster makes better use of heat and space.

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It's convenient and cool for cooking in warm weather, too.

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Yes, and it can go out on the porch to fry hamburgers or broil hot dogs

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and keep food warm for hours after the current is off.

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You'll find there's no end to what your electric roaster will do.

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When it's time for gifts for any occasion, make a note of this.

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Everybody appreciates electrical gifts.

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A clock radio turns on wake-up music, starts other appliances, too.

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And here's the gift of just-right coffee each morning for years, an automatic coffee maker.

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For the career girl, girl at school, an electric hairdryer for any woman.

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An electric corn proper is full of fun and friendship, safe, easy for youngsters to use.

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Perfect for Sunday suppers and informal parties, a convertible electric waffle baker grill.

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Always ready, a durable electric heating pad, the gift of comforting heat.

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A travel iron for neatness everywhere, a steam iron for super pressing every time.

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Make cooking and baking easier, quicker for someone.

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Give a food mixer or blender.

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An electric knife sharpener is true kitchen luxury, a gift they'll remember you for.

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Yes, wise shoppers choose lasting gifts, electrical gifts for better living.

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See your electrical dealer or your electric service company.

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Planning a dream kitchen?

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Then of course you'll want to have electric refrigeration, the most modern refrigerator you can own.

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It's no secret that most homemakers choose electric refrigeration.

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First of all, there are so many beautiful new models to choose from, with extra space features,

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new shelf convenience, guaranteed performance, dependable exact temperature control, and clean, cool, quiet operation.

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For even a big family, there's plenty of frozen food space with dependable low temperature storage.

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There are lots of ice cube trays with room to store extra cubes too.

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And don't forget refrigerator cooking.

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Yes, those palette-tempting cold treats your family enjoys so much.

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Of course, your electric refrigerator will plug into any convenient outlet.

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You can place it where you want it, move it easily.

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So to have the best dependable refrigeration, make sure there's electric refrigeration, the modern refrigerator, in your kitchen.

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How big is a penny?

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One cent will run your electric washer for an hour and a half.

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Two full cycles on an automatic washer.

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Yes, a penny is still big money when you spend it for electric service.

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How big is a penny?

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For one penny, you can turn out a delicious refrigerator dish.

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And meantime, keep all your food safe and fresh.

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Yes, a penny is still big money when you spend it for electric service.

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How big is a penny?

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You can iron two or three shirts on a penny's worth of electricity.

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Or operate your sewing machine for five full hours.

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Yes, a penny is still big money when you spend it for electric service.

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Dining out, always a treat, particularly when you seek relief from an overheated old-fashioned kitchen.

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But you can treat yourself to dining out at home by cooking electrically.

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A modernist tomorrow electric range cooks the food, not the cook.

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Even in summer, you can prepare hot meals with convenience and coolness on an electric range.

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With electric cooking, your kitchen stays comfortable.

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Electric heat stays in the oven for better baking.

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Electric heat provides instantaneous smokeless broiling.

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Electric heat goes into the food for better top-of-range cooking.

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And it's always constant, controlled, accurately measured heat.

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Exact heat means dependable results, perfect every time.

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Electric cooking, clean as light, fast and cool.

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Even your summertime meals can have dining out appeal when you cook electrically.

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And there is an electric range to fit your needs in size, style, model and price.

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Hilltop breezes, the invigorating freshness of the outdoors, brought into your home by electric fans.

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Today's improved models are safe, dependable and economical.

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Electric cooking

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I've got an electric range. I wouldn't have any other kind.

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Let me tell you why.

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First of all, electric cooking is accurate.

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You can measure electricity, get the same amount of heat every time.

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Be sure that precise recipes come out a success every time.

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And cooking with electricity is so fast, the moment you turn the switch, the efficient electric heat surges to the job.

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It actually reaches the food faster, cooks food quicker, bakes evenly.

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Electric cooking is clean, no smoky flame, no soot, no blackened pots and pans.

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Electric cooking is economical.

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You can control heat to get exactly what the recipe calls for and apply it directly and evenly.

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Modern, efficient, beautiful for today's modern kitchen.

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What is it that's cooking so many meals, so quickly, so cleanly, so economically?

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Electricity, of course.

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Electricity

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How to cook an oven meal while watching television.

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Well, it's easy. Just pull up a television set, an easy chair, and relax.

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This beautiful new electric range cooks an economical oven meal while you watch TV.

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Automatic timer turns the oven on, cooks the meal, turns itself off when dinner's ready.

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Electric cooking means constant temperature in all parts of the oven for evenly browned baking.

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This two-oven electric range bakes pies, cakes, muffins at one temperature, while meat and vegetables cook at another temperature.

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Fast electric service units keep your kitchen cooler and cleaner.

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Why slave over a hot stove?

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Get the modern electric range that cooks your meals the better way while you watch TV.

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Be modern. Cook electrically.