The New World of Stainless Steel

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You You You You You You You Versatility in fact men have discovered more good things about stainless steel than about any other material They have found for instance that it possesses a phenomenal resistance to heat The resistance that has already marked it for an unusually active future in the age of space They have found that when properly selected and applied It does not rust it lasts indefinitely and Without any protective coating being necessary Its bright silvery surface stays that way because there is nothing to wear off The stain qualities of stainless steel are not the result of protective coatings of any kind They are solid qualities part of the metal itself That's why you can specify this metal for any of its many qualities without sacrificing the others To achieve an effect of beauty you do not have to sacrifice strength to gain corrosion or heat resistance You do not have to sacrifice economy You want workability Automatically you achieve strength economy uniformity clean ability resistance to corrosion sales appeal Permanence beauty and many other attributes found together in such high degree only in stainless steel This truly modern metal can go it alone or in the company of others It has a beauty that can enhance other materials for unusual contrasts or blends This flexibility has been particularly well exploited in the field of architecture It is a tribute to the architectural professions creative Progressive spirit that this versatile building material has become so widely accepted in such a variety of ways Stainless steel and rolled form sections in round and shaped tubing in plain or textured panels in pieces that can be applied like tile in signs fronts and entrances in window and door frames stainless interiors to sinks and ovens and ranges light troughs railings Escalators and the hundred and one other products to be found in a building large or small Commercial or residential and in every case here is beauty that is permanent beauty that will not corrode oxidize or wear away Even in the comparatively short time that stainless steel has been competing against other metals such as aluminum the contrast has been marked While the use of expensive maintenance procedures or protective coatings can help retard deterioration The ultimate life of aluminum building applications can never approach that of stainless steel Here for instance is dramatic evidence in a building of equal age that Stainless steel because of its inherent high resistance to corrosion Can take anything the four seasons or a city's polluted atmosphere have to offer In oil refining Chemical processing coal mine canning a host of other industries Stainless steel installations have effectively withstood corrosive and mechanical abuses that far exceed the ravages of nature and Wherever stainless steel is used maintenance costs stay down Once a building is built or a product manufactured stainless steel does the rest To ensure permanence it does not need to be waterproofed painted or sandblasted Stainless steel needs no periodic polishing or lacquering to keep it in good shape only occasional washing or dusting Stainless steel means dollars and cents savings as a result of the maintenance work that does not have to be done From scrub bales to skyscrapers stainless steel is permanent it endures It endures because it is strong and corrosion resistant all the way through You will find stainless steel lends itself to all the cold forming methods yet in spite of its great strength No large outlay for special fabricating equipment is required It can be sheared blanked and punched it can be perforated and drawn It can be spun and formed and polished it can be molded pressed rolled or expanded It can be fabricated by other methods too Such as machining sawing riveting forging casting and welding One of the reasons why stainless steel can serve so well in such a variety of ways Is that its physical properties are not limited to one type but form a group of more than 40 types of alloys Although the basic alloying metal that imparts the stainless quality to stainless steel is chromium By the addition of other metals Particularly nickel many types of stainless have had their chemistry painstakingly tailored to give them specific physical properties Each new type was originally developed to fit the requirements of some particular product of industry To make the type magnetic or non magnetic to increase or lower ductility to vary tensile strength To change density To change certain fabricating qualities to increase resistance to heat So indispensable has stainless steel become to many industries so completely does it fulfill requirements and in many cases Set new standards of performance that its use has become mandatory One of its most dramatic qualities is its exceptional cleanability Published results of impartial tests on competitive materials conducted by a leading state university Prove that stainless steel has a far greater cleanability score than any of them tests for removal of bacteria from both unworn smooth surfaces and worn scratch surfaces Proved stainless steel to be outstandingly superior in cleanability Unlike other surfaces there is no glaze to wear away Stainless is solid uniform metal all the way through This exceptional cleanability Plus its high resistance to the action of certain acids makes it a must for use in food preparation and handling In nearly every phase of milk production on the farm itself and in the dairy in hospitals and laboratories Only in stainless steel did these institutions find the answer to their long need for a material that would meet rigid Hygienic standards that was strong enough to do the job and with the durability to be economically lasting In fact men have found so many ways to use this amazing metal that today There is scarcely any place you can go without meeting stainless steel One of the reasons you can go anywhere and go so safely Comfortably and speedily is that stainless steel helps take you there it carries things It carries people It lifts you up It helps keep you up It helps bring you down Men have found stainless steel excellent for catching things and containing them For keeping things in for keeping things out For products that pull Products that push and blow and spray It gets rid of things you want to get rid of It preserves things you want to keep Stainless steel is something you walk on You walk under you walk through If you like you may walk around it Or move along beside it Or it may go around you in fact around everybody You can put it inside things and outside things to do vital work or catch the eye Stainless steel can make things hot for you Or keep things cool It can speed you up Or slow you down There's nothing like it for handling things that are clean Or things You can put stainless steel on top of things On the bottom of things or on the side of things To keep things dry Or damp You can put things into it and take things out With stainless steel you keep things together Or you separate Or you simply make them look glittering and more colorful With you hold things to a certain shape or maybe you want them to chance around a bit Stainless will keep things quiet Or all stirred up Stainless steel can be circular square or triangular It can be oblong parabolic solid Spherical hollow wide or narrow It can be bright and shiny like a mirror Or soft and mellow like sand It can be beautiful plain or in a variety of textures and applied colors These are some of the qualities of stainless steel that have made modern living so much more enjoyable Qualities that have made many things possible that we now take for granted Qualities that have brought entirely new standards to many areas of living food handling chemistry petroleum dairy the care of the sick properties that have made possible many of our most important advances in transportation and space age aviation That have opened new vistas in the broad field of design and yet these things are just the beginning The door to the future is barely ajar This is the metal that grew because it could be tailored to the specifications of so many jobs that inspired so many new ideas This is the versatility that suggests and encourages and will help realize so many more ideas still undreamed Whatever the product need Whatever the application Whatever the dream here is the modern metal that can make it come true you

Identifier

F.2004-01-1411

Date Of Production

1960

Abstract

Short sponsored film highlighting the various uses of stainless steel, produced by Chicago's Wilding Picture Productions for Republic Steel.

Run Time

0:15:41

Format

16mm

Extent

560 feet

Color

Color

Sound

Optical

Reel/Tape Number

1/1

Has Been Digitized?

Yes

Language Of Materials

English

Element

Print

Genre

Sponsored
Industrial

Form

Short

Subject

Steel industry
Industry
Consumer goods
Architecture
Capitalism
Food industry
Transportation

Related Collections

SERIES: The New World of Stainless Steel

Related Places

North America ➜ United States ➜ Illinois ➜ Chicago

North America ➜ United States ➜ Ohio

Sponsor/client

Republic Steel Corporation

Main Credits

Wilding Picture Productions (is production company)

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