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Versatility in fact men have discovered more good things about stainless steel than about any other material

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They have found for instance that it possesses a phenomenal resistance to heat

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The resistance that has already marked it for an unusually active future in the age of space

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They have found that when properly selected and applied

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It does not rust it lasts indefinitely and

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Without any protective coating being necessary

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Its bright silvery surface stays that way because there is nothing to wear off

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The stain qualities of stainless steel are not the result of protective coatings of any kind

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They are solid qualities part of the metal itself

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That's why you can specify this metal for any of its many qualities without sacrificing the others

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To achieve an effect of beauty you do not have to sacrifice strength to gain corrosion or heat resistance

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You do not have to sacrifice economy

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You want workability

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Automatically you achieve strength economy

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uniformity clean ability

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resistance to corrosion sales appeal

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Permanence beauty and many other attributes found together in such high degree only in stainless steel

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This truly modern metal can go it alone or in the company of others

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It has a beauty that can enhance other materials for unusual contrasts or blends

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This flexibility has been particularly well exploited in the field of architecture

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It is a tribute to the architectural professions creative

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Progressive spirit that this versatile building material has become so widely accepted in such a variety of ways

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Stainless steel and rolled form sections in round and shaped tubing in plain or textured panels in

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pieces that can be applied like tile in

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signs fronts and entrances in window and door frames

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stainless interiors to sinks and ovens and ranges

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light troughs railings

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Escalators and the hundred and one other products to be found in a building large or small

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Commercial or residential and in every case here is beauty that is permanent beauty that will not corrode

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oxidize or wear away

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Even in the comparatively short time that stainless steel has been competing against other metals such as aluminum the contrast has been marked

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While the use of expensive maintenance procedures or protective coatings can help retard deterioration

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The ultimate life of aluminum building applications can never approach that of stainless steel

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Here for instance is dramatic evidence in a building of equal age that

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Stainless steel because of its inherent high resistance to corrosion

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Can take anything the four seasons or a city's polluted atmosphere have to offer

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In oil refining

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Chemical processing coal mine canning a host of other industries

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Stainless steel installations have effectively withstood corrosive and mechanical abuses that far exceed the ravages of nature

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and

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Wherever stainless steel is used maintenance costs stay down

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Once a building is built or a product manufactured stainless steel does the rest

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To ensure permanence it does not need to be waterproofed painted or sandblasted

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Stainless steel needs no periodic polishing or lacquering to keep it in good shape

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only occasional washing or dusting

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Stainless steel means dollars and cents savings as a result of the maintenance work that does not have to be done

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From scrub bales to skyscrapers stainless steel is permanent it endures

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It endures because it is strong and corrosion resistant all the way through

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You will find stainless steel lends itself to all the cold forming methods yet in spite of its great strength

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No large outlay for special fabricating equipment is required

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It can be sheared blanked and punched it can be perforated and drawn

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It can be spun and formed and polished it can be molded pressed rolled or expanded

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It can be fabricated by other methods too

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Such as machining sawing riveting forging casting and welding

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One of the reasons why stainless steel can serve so well in such a variety of ways

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Is that its physical properties are not limited to one type but form a group of more than 40 types of alloys

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Although the basic alloying metal that imparts the stainless quality to stainless steel is chromium

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By the addition of other metals

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Particularly nickel many types of stainless have had their chemistry painstakingly tailored to give them specific physical properties

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Each new type was originally developed to fit the requirements of some particular product of industry

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To make the type magnetic or non magnetic to increase or lower

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ductility

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to vary tensile strength

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To change density

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To change certain fabricating qualities to increase resistance to heat

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So indispensable has stainless steel become to many industries so completely does it fulfill requirements and in many cases

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Set new standards of performance that its use has become mandatory

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One of its most dramatic qualities is its exceptional cleanability

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Published results of impartial tests on competitive materials conducted by a leading state university

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Prove that stainless steel has a far greater cleanability score than any of them

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tests for removal of bacteria from both unworn smooth surfaces and worn scratch surfaces

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Proved stainless steel to be outstandingly superior in cleanability

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Unlike other surfaces there is no glaze to wear away

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Stainless is solid uniform metal all the way through

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This exceptional cleanability

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Plus its high resistance to the action of certain acids makes it a must for use in food preparation and handling

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In nearly every phase of milk production on the farm itself and in the dairy

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in hospitals and laboratories

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Only in stainless steel did these institutions find the answer to their long need for a material that would meet rigid

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Hygienic standards that was strong enough to do the job and with the durability to be economically lasting

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In fact men have found so many ways to use this amazing metal that today

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There is scarcely any place you can go without meeting stainless steel

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One of the reasons you can go anywhere and go so safely

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Comfortably and speedily is that stainless steel helps take you there it carries things

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It carries people

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It lifts you up

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It helps keep you up

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It helps bring you down

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Men have found stainless steel excellent for catching things and containing them

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For keeping things in for keeping things out

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For products that pull

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Products that push and blow and spray

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It gets rid of things you want to get rid of

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It preserves things you want to keep

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Stainless steel is something you walk on

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You walk under you walk through

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If you like you may walk around it

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Or move along beside it

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Or it may go around you in fact around everybody

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You can put it inside things and outside things to do vital work or catch the eye

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Stainless steel can make things hot for you

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Or keep things cool

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It can speed you up

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Or slow you down

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There's nothing like it for handling things that are clean

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Or things

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You can put stainless steel on top of things

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On the bottom of things or on the side of things

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To keep things dry

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Or damp

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You can put things into it and take things out

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With stainless steel you keep things together

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Or you separate

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Or you simply make them look glittering and more colorful

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With you hold things to a certain shape or maybe you want them to chance around a bit

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Stainless will keep things quiet

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Or all stirred up

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Stainless steel can be circular square or triangular

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It can be oblong parabolic solid

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Spherical hollow wide or narrow

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It can be bright and shiny like a mirror

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Or soft and mellow like sand

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It can be beautiful plain or in a variety of textures and applied colors

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These are some of the qualities of stainless steel that have made modern living so much more enjoyable

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Qualities that have made many things possible that we now take for granted

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Qualities that have brought entirely new standards to many areas of living

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food handling chemistry petroleum dairy the care of the sick

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properties that have made possible many of our most important advances in

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transportation and space age aviation

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That have opened new vistas in the broad field of design and yet these things are just the beginning

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The door to the future is barely ajar

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This is the metal that grew because it could be tailored to the specifications of so many jobs that inspired so many new ideas

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This is the versatility that suggests and encourages and will help realize so many more ideas still undreamed

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Whatever the product need

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Whatever the application

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Whatever the dream here is the modern metal that can make it come true

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you