David Guzik Collection

Crispex 2nd A.P.

Transcript (Download)

About the only thing more popular than good fried food is good fried food that doesn't taste greasy.

This chicken was prepared in a revolutionary new solid shortening from Procter & Gamble called Crispex.

Crispex is the exciting shape of things to come.

Tiny nuggets of pure all -vegetable shortening that make fried foods taste crispy, less greasy.

The Crispex difference begins in the formulation.

Premium quality soybean oil is specially blended and processed to deliver long fry life and achieve a breakthrough in fried food taste and convenience.

So unique it has a patent pending.

Crispex produces great fried food that leaves a crispy, less greasy taste impression at normal eating temperatures.

This means more batches of deep fried foods that are crisp to the last crunch and taste less greasy, which should make you and your customers very happy.

And its unique formulation gives Crispex a whole new shape, a shape that offers you some satisfying advantages beyond great fried food.

The days of lug, tug, hack, whack, pack, drip, slip and swear are over.

With Crispex you open and pour.

That's it.

It's that easy.

The Crispex form is efficient and economical.

With lots less work and waste, Crispex is really appreciated by the kitchen crew.

Its ease of use even encourages proper fryer care.

Crispex requires no special handling and keeps on pouring even after exposure to a wide range of shipping and storage temperatures.

Crispex is conveniently packed.

Two 15 pound easy to handle poly bags to a case.

One more reason your kitchen crew will love working with Crispex.

And because Crispex melts quickly and evenly, you're ready to fry fast with less smoke and less worry about scorched coils.

The Crispex Long Fry Life gives you the best of both shortening worlds.

Liquid convenience.

Solid durability.

So if you want to serve fabulous fried food that tastes less greasy and is crisp to the last crunch and gives you convenience and efficiency with less waste, you want Crispex.

But you may just have to learn to get used to the noise.

This object has been inventoried, but has not been fully described. To inquire about this object, email the archive at info@chicagofilmarchives.org

Identifier
F.2016-08-0003
Format
16mm
Extent
130 feet
Color
Color
Sound
Optical
Reel/Tape Number
1/1
Has Been Digitized?
Yes
Element
Print
Related Collections
David Guzik Collection

 
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