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About the only thing more popular than good fried food is good fried food that doesn't

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taste greasy.

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This chicken was prepared in a revolutionary new solid shortening from Procter & Gamble

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called Crispex.

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Crispex is the exciting shape of things to come.

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Tiny nuggets of pure all-vegetable shortening that make fried foods taste crispy, less greasy.

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The Crispex difference begins in the formulation.

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Premium quality soybean oil is specially blended and processed to deliver long fry life and

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achieve a breakthrough in fried food taste and convenience.

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So unique it has a patent pending.

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Crispex produces great fried food that leaves a crispy, less greasy taste impression at

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normal eating temperatures.

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This means more batches of deep fried foods that are crisp to the last crunch and taste

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less greasy, which should make you and your customers very happy.

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And its unique formulation gives Crispex a whole new shape, a shape that offers you

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some satisfying advantages beyond great fried food.

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The days of lug, tug, hack, whack, pack, drip, slip and swear are over.

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With Crispex you open and pour.

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That's it.

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It's that easy.

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The Crispex form is efficient and economical.

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With lots less work and waste, Crispex is really appreciated by the kitchen crew.

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Its ease of use even encourages proper fryer care.

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Crispex requires no special handling and keeps on pouring even after exposure to a wide range

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of shipping and storage temperatures.

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Crispex is conveniently packed.

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Two 15 pound easy to handle poly bags to a case.

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One more reason your kitchen crew will love working with Crispex.

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And because Crispex melts quickly and evenly, you're ready to fry fast with less smoke and

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less worry about scorched coils.

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The Crispex Long Fry Life gives you the best of both shortening worlds.

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Liquid convenience.

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Solid durability.

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So if you want to serve fabulous fried food that tastes less greasy and is crisp to the

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last crunch and gives you convenience and efficiency with less waste, you want Crispex.

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But you may just have to learn to get used to the noise.