American Paper Institute “Paper: The Prologue”

Transcript (Download)

You Once upon a time a story needed to be told a truth recorded a poem written an adventure Remembered an agreement signed At first they were scribed stamped pressed and scratched on odd things Whatever came to hand But for the last 2 ,000 years they were written on paper The message flowed Once upon that time Paper making itself was an art Each sheet was made by hand beaten and pressed from simple materials Each was slightly different and very precious Like an artist's signature the sheet was impressed with the maker's mark Each was special distinct unique as a craftsman's mark must be The sheet was made by hand and was printed on paper A permanent guarantee of the quality At first the need for just paper existed but as men grew in numbers and complexities their thoughts flew and papermaking evolved Printing flourished paper became the most important vehicle of communications What was once a craft became a mass production The private edition of a few thousand became a run of millions as the flow of ideas reached around the world As work and processes grew People needed the authority of print to document and verify methods and findings the most precious documents needed print and print needed paper Today the seventh decade of our century the need for options is greater than ever We have created the greatest variety of lifestyles in our history We are many and we are all kinds of people The cover and text papers made today match our broadest needs The cover and text papers made today match our broadest needs Creating deep saturated colors cool and warm whites felt laid and embossed textures to project graphics and sharp photographic detail Takes a lot of doing the art of papermaking still exists The business world communicates with graphics annual reports literature and printed expressions of the corporate look The look and feel of the paper becomes one with the image of the company I Personal messages reach out more quickly Warmly when the vehicle has the feel the richness and the color of emotion the wedding of paper textures and colors a celebration of choice You You Go see Do Find Enjoy Read Discover can all be expressed so easily when the paper and the printing both say the same thing The science of knowledge of good health and the government matched by the science of papermaking The integrity of the laboratory reflects itself in each sheet each fiber and each printed page You You You Art culture the world of the theater So many things to see to learn to explore You sophistication reflected in the spectrum of cover and text papers And things to remember as well as remembering things Calendars blossom once a year and last all year Beauty is always nice to hold on to You The hand and the eye respond to paper in many ways Expressive textures and colors laid finishes sculpture and bossy sharp colorful graphics the touch and the look The tactile and the visual senses like the others Lead directly to the mind You Cover and text papers every moment of every day fantasy captured in paper printed on paper expressing each need each mood limited only by choice Paper is the prologue You You

Identifier

F.2010-01-0050

Abstract

Sponsored film made by Goldsholl Associates for the American Paper Institute, an association of paper producing company members now known as The American Forest & Paper Association (AF&PA). Through a mix of live action production scenes and photo montages of historical paper artifacts, the film looks at the history and craft of both paper and writing.

Run Time

0:17:07

Format

16mm

Extent

635 feet

Color

Sound

Optical

Reel/Tape Number

1/1

Has Been Digitized?

Yes

Language Of Materials

English

Element

Distribution Print

Genre

American Paper Institute “Paper: The Prologue”

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