Humorous industrial film made for Container Corporation of America employees, detailing the rise of a fictional brand of beer called Box Beer. The film's sets are elaborately, and appropriately, constructed from cardboard, and the film makes use of practical effects, found footage, and tongue-in-cheek voiceover.
The film follows Box Beer from the discovery of its "sand filtration" technique, to the development of its packaging line and marketing strategy, to the invention of a "taste computer" to aid in quality assurance and automation. The brand recruits the "ever-ready advice and counsel of experts" from Container Corporation of America, who demonstrate increasingly-ridiculous marketing ploys such as the mobile "Roll-a-Pack" and "Geyser Pack" of Box Beer. Ultimately, however ironically, the film emphasizes packaging's role as a highly valuable marketing tool. With the help of CCA's creative solutions, even a visit from the CCA Women's Temperance Union can't bring down Box Beer.