"The Saga of Box Beer" CCA Comedy
Identifier
F.2010-02-0175
Date Of Production
circa 1965
Abstract
Humorous industrial film made for Container Corporation of America employees, detailing the rise of a fictional brand of beer called Box Beer. The film's sets are elaborately, and appropriately, constructed from cardboard, and the film makes use of practical effects, found footage, and tongue-in-cheek voiceover.
The film follows Box Beer from the discovery of its "sand filtration" technique, to the development of its packaging line and marketing strategy, to the invention of a "taste computer" to aid in quality assurance and automation. The brand recruits the "ever-ready advice and counsel of experts" from Container Corporation of America, who demonstrate increasingly-ridiculous marketing ploys such as the mobile "Roll-a-Pack" and "Geyser Pack" of Box Beer. Ultimately, however ironically, the film emphasizes packaging's role as a highly valuable marketing tool. With the help of CCA's creative solutions, even a visit from the CCA Women's Temperance Union can't bring down Box Beer.
The film follows Box Beer from the discovery of its "sand filtration" technique, to the development of its packaging line and marketing strategy, to the invention of a "taste computer" to aid in quality assurance and automation. The brand recruits the "ever-ready advice and counsel of experts" from Container Corporation of America, who demonstrate increasingly-ridiculous marketing ploys such as the mobile "Roll-a-Pack" and "Geyser Pack" of Box Beer. Ultimately, however ironically, the film emphasizes packaging's role as a highly valuable marketing tool. With the help of CCA's creative solutions, even a visit from the CCA Women's Temperance Union can't bring down Box Beer.
Run Time
19 min 31 sec
Format
16mm
Extent
702 feet
Color
Color
Sound
Optical
Reel/Tape Number
1/1
Has Been Digitized?
Yes
Language Of Materials
English
Element
Reversal Positive Print
Genre
Form
Subject
Related Collections
Related Places
Sponsor/client
Main Credits
Patterson, Rhodes (is filmmaker)
Participants And Performers
Drnec, Harry (is actor)
Bennett, Bob (is actor)
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