Project Straight Dope “Peter”
Identifier
F.2005-05-0214
Date Of Production
1970
Abstract
A PSA sponsored by the Project: Straight Dope nonprofit organization. The ad features a young boy repairing his bicycle while a voiceover of the boy discusses peer group pressure as a primary means for drug use. The Project: Straight Dope ad campaign was created in response to the increase of heroin overdoses in Cook County, which reportedly increased 45% from 1968 to 1969. The ad campaign, which is aimed at 8 to 11 year olds, was funded from a grant from the Illinois Law Enforcement Commission.
Run Time
41 sec
Format
16mm
Color
Color
Sound
Optical
Reel/Tape Number
1/1
Has Been Digitized?
Yes
Language Of Materials
English
Form
Subject
Related Collections
Related Places
Sponsor/client
Main Credits
Mike Gray Associates, Inc. (is production company)
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