Crescent Cardboard Company “The Edge of a Line”

Transcript (Download)

You For thousands of years Artists have drawn in precise line on cave walls papyrus parchment and paper The line is incisive it delineates and purifies the exact detail the artist pictures in his mind The line broad or narrow long and sweeping or drawn in short strokes stipple and dots Makes shading of infinite richness and depth Overlays line online and creates luminous shadows and Soon the single line has become form dimension mass The pen scribes millions of lines in the creation of art and the surface of the paper Becomes a partner in the act Today a most important function of the line in contemporary graphics is to maintain accuracy exactness Reproducing a design concept in print requires absolute detail and this requires a precise drawing a key line To establish borders of half tones solid colors screen tints as well as line illustration drawings lettering graphs and charts The key line is the basic plan It's the guide for the new sophisticated processes of printed reproduction There is no mass printing without engravings and there is no engraving without original art The key line begins with a line To draw the final line in proper position and thickness Requires a special skill But the material the paper on which the line is drawn is a critical factor in the preparation of working drawings The paper must respond to each need of this precise skill It must respond to the pen to the pencil to the brush with a surface that supports and enhances the line line coat illustration board a product of Crescent cardboard company is the final answer to a long research and development program to perfect a surface that provides the finest ink line possible a Process created a coated sheet that renders super fine lines without clogging pens Until recently hot press board was the standard Magnified hundreds of times through the electron microscope these comparative photos show the present surface of hot press board and the finer grain top surface of line coat These are the results The edge of the ink line on hot press is Irregular on line coat the line is pure and the edge is accurate and sharp When lines are drawn over each other the cross hatching does not fuzz since the surface of line coat does not fray Corrections don't destroy the line coat surface Slight errors are scratched off and the ink can be removed with an abrasive eraser After which another line can be drawn clearly over the erased surface Slight burnishing caused by metal instruments are removed easily with a plastic eraser wiping with a dry cleaning pad removes oil and grease prints without removing pencil lines and Rubber cement is removed easily after paste -up copy is applied Transfer letters apply with ease on line coat yet tape picks up without marring the surface Transfer letters apply with ease on line coat yet tape picks up without marring the surface Pencil lines are blacker on line coat ink lines never gray out when pencil is removed with a plastic eraser Line coat is the contemporary answer for sharp ink line drawings The reproduction of graphic art begins on a simple board Packaging periodicals newspapers posters corporate graphics all of the visual graphics media depend on the accuracy of the drawing needed to produce them This accuracy is critical and dependent on the edge of a line

Identifier

F.2010-01-0208

Date Of Production

1976

Abstract

A sponsored film made by the Goldsholl Associates for the Crescent Cardboard Company, a Wheeling, Illinois based company that manufactures paper and board products for the custom framing and art materials markets. The film presents an artist's hand drawing various shapes and lines onto Crescent Line Kote paper products, while the narrator promotes the quality of this particular paper product.

Format

16mm

Extent

300 feet

Color

Sound

Optical

Reel/Tape Number

1/1

Has Been Digitized?

Yes

Language Of Materials

English

Element

Genre

Industrial
Sponsored

Form

Short
Advertisements

Subject

Design
Art
Paper
Consumers

Related Collections

SERIES I: Goldsholl Design & Film Associates Films

Sponsor/client

Crescent Cardboard Co.

Main Credits

Goldsholl, Morton (is director)

Goldsholl Design & Film Associates (is producer)

Additional Credits

Freese, Thomas (is contributor)

Kolias, Nick (is contributor)

Goldsholl, Harry (is contributor)

Jessel, Paul (is contributor)

Langdon, William (is contributor)

Valentine, Hugh (is contributor)

Graham, Herb (is contributor)

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If you have more information about this item please contact us at info@chicagofilmarchives.com.

Crescent Cardboard Company “The Edge of a Line”

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