Johnson Wax “Big Wally”

Transcript (Download)

The End Throughout time, man has struggled to defend the walls of his home, while woman struggled to keep them clean.

Someday my prince will come and give me some inside help.

Doggone you jab, I spent all morning scrubbing down that wall.

Every age brought new hope of a better way to deal with dirty walls.

A better, easier way.

Oh, promises, promises.

Then, one day, in the land of Johnson, a new product idea was born.

Just the germ of an idea at first.

It didn't know exactly where it was going or how to get there, except that it wanted to be different, and important, and needed.

Oh, are you ever needed? It tried taking some of the old familiar roads, like being a powder.

More mix and mess, yuck.

How about being a better liquid? Just another drip.

It went the spray spot remover route, but...

But what do you do with one huge wall -sized spot? Then, at last, it found itself.

It knew what it had to do to be different, and important, and needed.

It had to be an aerosol foam.

A special wall -washing foam that actually lifts the dirt right off the wall.

Chemical acting foam that took all the scrubbing out of wall -washing, and the dripping, and the rinsing, and the streaking.

Foam that would let you do big wall jobs in no time, with no effort.

Foam you could just spray on and wipe off.

This was the answer.

It was so right, it practically named itself Big Wally, the first true wall -washer.

The answer to every housewife's prayer.

It's miraculous! Suddenly, there was no dirty wall a woman could not conquer.

Big Wally could clean all four walls of a room in less than an hour.

Big Wally and that muscle -powered foam of his.

Big Wally, my hero.

Ladies, ladies, Big Wally's work has just begun.

Big Wally belongs to the world.

And so it was that Big Wally went forth into test market.

Identifier

F.2010-01-0289

Abstract

Sponsored film made by Goldsholl Associates for Johnson Wax (S.C. Johnson & Son, Inc.). Through animation, claymation, still photography and narration the film highlights Johnson Wax's Big Wally cleaning product.

Format

16mm

Extent

125 feet

Color

Color

Sound

Optical

Reel/Tape Number

1/1

Has Been Digitized?

Yes

Language Of Materials

English

Element

Print

Genre

Sponsored

Form

Advertisements
Short

Subject

Industry
Design
Consumer goods

Related Collections

SERIES I: Goldsholl Design & Film Associates Films

Related Places

North America ➜ United States ➜ Illinois ➜ Chicago

Sponsor/client

Johnson Wax

Main Credits

Goldsholl Design & Film Associates (is production company)

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If you have more information about this item please contact us at info@chicagofilmarchives.com.