You From its humble beginnings as a general store in a small Midwestern town a modern marketing Organization known as Jed and Ned's has in the past few years Expanded into a mammoth chain of highly specialized lawn and garden shops extending through several states However, the firm's meteoric growth and phenomenal success was slowed somewhat by this year's late spring and the resulting drop in sales volume undaunted by large carryovers high Inventories and rising costs the company's principal officers are busy readying their plans for a major sales effort in 1976 just what role Greenview products will play in those plans remains to be seen Well, I'll say this you couldn't have picked a better month to be over in Europe because there was nothing going on here Was over there I'll tell you I'll bet there was a big time.
Whereabouts was that? I was over in Paris Paris, France betcha boy.
We had a big time Golly, what did you do? Well, I'll tell you went to the Louvre Seeing them dirty paintings on the wall dirty paint.
Oh my heavens women with no clothes men with no clothes Well, it was awful.
I tried to look away, but you know me I couldn't look away What just so much? Well, he's been willing to risk one eye But listen, I'll tell you what I got for you.
I got some postcard.
He brought me some some of them French postcard Yeah, I was going down the risky kind that you can't buy.
That's right I was going down the champs day last and this guy come out.
I nearly hit him with my cane Yeah, but he said I got something for you.
I got some Frenchie postcards.
I'll give you a deal on This week.
Oh my goodness gracious That's Leorgi why And lucky there Who we that's what I call a real set of bonbons.
Yes, sir My goodness.
I never said I don't anything like that.
I gotta get these glasses changed My goodness careful you drooling.
Okay.
Yeah Gracious, you know, she's a dog.
Yeah.
Well, you know they they can't all be My goodness, I don't think we'll show that one to anybody Look at the eyes on that one.
Oh, hey, I didn't even notice them eyes Yeah now did you see girls like that over there? Yeah We went to the Follies brassiere and I don't know why they call it that cuz they don't wear none Oh, hey, Dern looky there quite a postcard there Come on male here.
I'll tell you you brought these back to me.
Yes, sir I'll put them where they nobody can find them.
Why you is gone The only activity we had around here was all the all the salesmen coming in.
Yeah Now they they come in droves now, I bet you bought a lot of stuff.
No, I didn't your job The buying and my job to selling so I just don't leave her stuff.
Oh my goodness I'm as lead better.
I don't suppose either one of you gentlemen could take some time out from your busy afternoon and wait on me What is it you got the hair some fertilizer fertilizer? We got a lot of little bag Now you're gonna be bags all I want to do is cherry tomatoes and turnips I have just a small bag.
We've got all sizes of bags just to go over there Are they if you can second? I'll miss lead better worth Are you wearing that silly he just got back from Paris France been there for a whole month Well, I can say the garden store business must be a little better than one would get the impression of what's this here These pictures from your trip.
Yes Yeah, certainly are I got Landline for native plant life of friends some real scenery in there certainly is Why you get those pictures dirty? So you snicker in the back A little bit there's some have all afternoon.
There's some small bags right over there you find what you very much All right second.
I'll over miss lead better That Mrs.
Bedwetter is a pet Earth names lead better, but she means well, she's all right.
Yeah, but she's picking on my hat Well, it ain't the prettiest thing in the world.
Well, maybe I ought to get rid of it Yeah, let me show you what some of these guys been bringing in here.
You know Scott was here He's got all the same old stuff, you know clout and cancel and thump and a hip and all the rest of them But you know, they're coming out with new sizes Is that right three? Oh, we got the 15 and a 10 and a 5 ,000 square feet.
Oh, no Yep, they got 500 square feet bag.
So they're coming out with that Yes, and then if you got a real small on they got the 50 square foot bag That's just what we need more than sizes I suppose if you got a window box with grass in it you use a little bitty bag Goodness and they say you know hanging pots is so big this year People start raising grass.
They got the hanging pot size All is not sad.
Yeah That's the size of their spring order form look at that if you think look at all this stuff they got I'm not gonna fill that out now.
Well, that's why I left it for you.
I told my I wasn't gonna do nothing.
This is if we didn't have enough Boy, I hate to fill all that ever see so much stuff Oh my You want for your goose? Better the price is marked right here 598 9 It's a mighty nice goose.
Well, yes, I was sort of want to take him home stuffing, you know I'll just have to think about this goose.
Well, tell me was the Greenview man in no, that's a funny thing You know generally they're the first one to show up He's pleasant fella most of the time, you know Sales meeting they're always having sales meeting Gentlemen gentlemen gentlemen Mr.
Dan your Greenview man Don't tell me don't tell me you're dead wrong I'm Ed Stop that then you must be Jed Fred.
Yeah But now wait no question about it it's Ned and Jed store Well, where'd you ever get that name? It was named that one.
We bought it.
Oh, you're a card.
Listen I've got straight talk from Greenview right from the shoulder Straight from the shoulder straight talk from Greenview Did you see that your sales are gonna go up just like that brim did let's open it up Look at this program from me to you Lordy Gentlemen if you don't mind I'm ready to get down to business every year the fertilizer business gets more complicated, right? Well this year we offer you a straightforward challenge if we could show you a way to reduce your risk of what to order What sizes and how many and could create a Greenview line that would assure? To all your customers and expand your customer base and make more efficient use of your floor and warehouse space And eliminate confusion for both your salespeople and customers and make it easier to display easier to advertise keep it competitively priced the entire selling season and Make more effective use of your buying power if we can answer all these questions with a simple Straightforward approach to increase your sales and profits.
I'm sure you'd be interested wouldn't you? Yep What I thought What fell is it's all well good that you agree with me, but I haven't even told you yet How we're gonna do all this now, this is well, this is the exciting part.
This is the new from Greenview for 1976 it's gonna revolutionize the industry.
We're going to be the only ones who will have it We're going to have all of our best sellers in one size.
What do we had in the past? Well, it's been bad because you've had fifteen thousand you've had ten thousand five thousand twenty five hundred now You have to stop more inventory the warehouse gets filled up the customer can't keep it straight with the one product and one size in the best sellers Well, we've got customers that got big yards and other customers got little yards and some that's in between I knew you were gonna say I knew you were gonna say it but here is where we have got it worked out Take the person needs more than one bag.
We've got a two -fer we go Well, let me show you the exact pricing schedule that we have so that you'll understand it About the price in this year I'll just right here in black and white right off the new price list you want to know about green power So we got the one size five thousand square feet six dollars and twenty five cents now that's lower than it was this year Yeah.
All right.
Now your question was two or more what happens was six dollars each Two -way green power the price 845 that's lower than it was last year So what happens now when they want two or more you go to an even eight dollars And this is why with the single product unit with our best sellers 15 ,000 square foot size allows you to reach any size lawn and any type customer now you're beginning to make some sense Makes sense my foot I saw this ed magazine this week and then this newspaper ad this morning for winter green and I want three bags of it You'll find it right over there right over there my foot look There's only one bag Advertising is just something to get us people into your store That's an example of just what I mean she hit the nail right on the head there with the way she did that Oh, you're down to one bag.
All right, what has happened this fall? Just look at the thing We moved in a lot of product here.
You sold it out because you had one size at the right price Well, just translate that into what we're gonna be doing for the spring line.
We're going to do the same thing We'll have that one size and it'll be priced right and you fellas are gonna do it Well, in fact, it probably points up that you didn't order enough wintergreen this year Now listen, I know you want to know about each of the other individual products and we'll talk about them, too But I'd like to get around to the good news about the spreader Because the spreader deal this year is really great our heavy -duty spreader is white this year now something you can't see We had one marking wheel last year this year both wheels will act as marking guides Be showing tail.
That's right.
And the price is only 20 95 and The customer gets the marking chalk free.
It comes right along with each and every spreader Guideline market in chalk.
How do you get it out? Just take take the cap off.
You haven't got the cap off.
Oh Wait, excuse me.
How that was supposed to happen here.
Let me give you a hand or just get some of that All right, oh for heaven's sake you got it all over you can't see Get it off your face Well now I see something here.
I never seen before what are all these products over here? You know came into this store to find just one thing some fertilize for my tomato patch and I can't find it anywhere And so I'm just gonna take my business elsewhere I Guess you might say that lady had a problem, huh? And I have a specific solution to that specific problem I wish it was a couple of months from now because you'll have an experience she comes around To take care of her plants fertilizer for tomato plants One given area Does she raise roses same deal you would have rose mate to take care of that shrub mate the obvious answer and vegemate Slice and it just goes like light.
No, that's three knife when you order one A Vegematic this is Vegemate.
Oh, and it's for your general garden Vegetable or flower garden anything the chip right that you have around the house So it means that you have the one product line green view Next spring to take care of anything.
So now you have the garden to go along with the lawn.
Well, wait a minute What is that there? I never saw that before.
What's it say? Well, you're a Springtonic right to spring tonic.
Well, we got our own You guys know how to get off the subject so easily but this is a subject I'm not gonna let you leave now because spring tonic is something you've never had before How many people do you imagine who never even bought any kind of fertilizer before? This is gonna open up a new audience a new market To Hundreds of thousands of people that have never bought any kind of fertilizer because they're economy minded now they're going to get a quality name At a very good price what what's this gonna sell? Well, we're gonna be able to sell it for four dollars and ninety -five cents.
So you see again That'd be the five thousand square foot just like everything else.
Yeah, you're talking about the one size again It'll be the same as everything else that you have in the product line People Or they think they can't afford the green power so you get them into the store you introduce them to the spring tonic at the same Time you get to associate them with the top of the line There are a lot of economy fertilizers on the market But this is the first time that any of them has ever been associated with a quality name Now if I got a surprise for you about next year's advertising remember how we were running a magazine ads for winter green this fall The next spring we're gonna be running the same kind of ads for our major lines time magazine business week downs review Sports Illustrated, you know how many readers that has nation business news week us news and money money Now, you know the kind of audience you're gonna have that in the kind of income bracket that you want to bring the customers into your store Eight different magazines with as many different ads coming out this fall This is gonna do a job for you, but you haven't heard anything because I haven't told you about TV TV TV is where we're gonna make a really big push fellas It's gonna do a job for you because you're gonna have one full month's concentration Championship golf starting call right you're gonna sponsor go listen.
I have the Glen Campbell open They're going to have the tournament players championship.
They're gonna have the Florida Citrus open They're gonna have the sea pines heritage golf classic.
They're gonna have the Doral classic now.
This is exactly the type of male Jed's open audience that you want Open for business every day.
Oh now listen you fellas watch golf on TV.
Don't you back mr.
Golf I was gonna say I bet you anything that you guys even made his own putter Oh, yeah Plum line your putts.
Yeah, that's neat.
Yeah.
Hey, listen, you know, look look into that squirt shots too But you're gonna be telling that male suburban audience exactly the fellas that you want to reach the guys that are in the income Bracket that by those name lines That sounds like a pretty good way to go to me Just let me give you a quick recap of what we've been talking about now to make sure that you're perfectly clear on all of this All right.
Okay simple straightforward pricing.
No question about that one size one price Eight national magazine four color ads that are gonna be running for two full months prime television targeted at men one full month of pro golf Corporate newspaper advertising.
I didn't talk about that.
That'll be the ad in your local newspaper.
Give you a lot of help That's the times here times.
Yes.
All right the free point of sale.
You had your winter green Point of sale that have been so good for you this year And then from the Greenview line got up to 16 % of earned advertising allowance 100 % paid Advertising you pay a hundred percent.
That's right.
We'll pay a hundred percent full 40 % plus Profit margin even more on the bestsellers up to five percent early order delivery discount That's off of the invoice and up to seven percent early paid cash discounts So that's a mighty clean up tidy Neat little package fellows and it's what we started out with talking about that this spring you need only stock one Complete product line Greenview.
We're telling it to you straight up Straight from my inside pocket and again, forgive me.
I took the liberty of making out this order But I made it realistic.
I think it's what you can actually use I think it's what you can actually sell and the fact that I'm sure you'll have no trouble moving any of these products two -way green power green power all of the new Vegamate tomato mates all of the new garden lines that we talked about I'll tell you one thing I think you could add to that last Don't miss on my yep.
We're 600 more bags 600 bags where what which product what empty green power bags empty green power bags Yeah, we got to move all this stuff that's left over from this year I beg your pardon.
I never promised you a rose garden There's gotta be When you take you gotta give I could promise you things like big diamond rings, but you don't find roses So you better think it over when it's sweet talking you
