Mort's Personal Reel [Earthkeeping / Manufacturers National Corporation / Hallmark / Commonwealth Edison / Revlon Formula 2 / 7-Up Sugar Free Soda / Arnold Brick Oven Bread / Alcola / FanFares Shoes / Ac’cent Flavor Enhancer]

Transcript (Download)

You You You You There's a time in your life when a bank is especially important a time when you want to do things when you want to own things We understand we're your banks and whatever your dreams whatever your goals We're in the business of helping you make it the banks of manufacturers national corporation We can help you make it Something wonderful happens every spring a reawakening a glorious celebration a celebration of life called Easter The heavens rejoice and warm the whole world a world reborn fresh and new and incredibly beautiful a World budding with new hope World glowing with new color a World abounding with new life Once again hallmark cards are here to help you express all that Easter means to you the inspiration the triumph the miracle of life that is Easter a Special feelings you want to express in your own special way in your own kind of words Personal expressions Share the special joys of Easter with your family with friends with all those you love with hallmark cards When you care enough to send the very best Now at McDonald's when you order scrambled egg sausage and hash browns McDonald's golden hotcakes and sausage or McDonald's own egg McMuffin You get a flair pen free We brighten up your breakfast with every single bite and add a special something to start your day off Now that's breakfast with a flair ultra fine or regular get this week's flair pen free with any breakfast entree a This is the table that Hallmark said with the most romantic party where yet Valentine hearts and flowers The cover goes with the set of the most romantic party where yet the hallmark cover with napkins to match full of Valentine hearts and flowers These are the plates the perfect mates to go with the coasters that go with the cups that match the napkins that match the cover That goes on the table that Hallmark set with Valentine hearts and flowers These are the glasses with Valentine trim These are the bowls to fill to the brim and go with the coasters and matching cups the perfect mates for all of the plates But match the napkins that match the covers that goes on the table that Hallmark set with Valentine hearts and flowers And this is the centerpiece bursting with love from its honeycomb heart to its high -flying dove at the Valentine table completely set with the most Romantic party where yet put together with love by Hallmark a Hundred years ago people made their butter insurance cook their food over fire and ate their holiday meals by candlelight They'd never heard about dynamo or carving knives or lights that glow or anything electrical Back in the time of Charles Dickens Families trimmed their trees with candles silk and holly berries and would have been stunned by all the Christmas trimmings Twinkling lights moving dreams and multicolored fantasies all run by electricity Their toys were wooden porcelain or straw never moving round and round or back and forth tooting or whistling Imagine how they'd shake their heads and laugh if you told them that in a hundred years They could see people laughing and singing and telling a story about their lives on a small box called a television and run by electricity And Still more amazing to them and maybe even to you is the fact that this commercial is being developed electronically on machines full of transistors Semiconductors and printed circuits the Commonwealth Edison Company would like to wish you a Merry Christmas And invite you to watch another Christmas story taken from Charles Dickens Introducing the new face hygiene and a beautiful life for your skin Revlon formula 2 a non -fragranced cleanser and moisturizer with a gentle electrical attraction for your skin The cleanser attracts dirt and oil so gently your face actually feels softer The moisturizer bonds with your skin smoothing on hours of protection the new face hygiene Revlon formula 2 new from the Revlon research group It's natural the taste you get from sugar Arnold brick oven bread Touching open kettle molasses Grade a milk 93 score butter Golden honey Arnold brick oven bread Unbleached flour the finest ingredients the finest taste Arnold For half a century aluminum has played an important role in the development of the automobile That's especially true today Aluminum is now being used in dozens of new ways to reduce weight and increase fuel economies There's a real demand for the lean and lively cars of the 80s because the more aluminum we put into them the more MPG's you get out of them We can't wait for tomorrow alcohol can't wait We've got a line on the shoes for you fanfare shoes They're beautiful full of spirit Exciting to wear Fanfare's You remember that A B C to C to have vision Common that which is important to and part of everyone Commonwealth a group of people working together for important goals What better goals than warm green grass comfort blue skies Sun an offspring a follower Edison he lighted the way for those who followed harnessing the power of electricity Electricity heat light toast and bacon power Industry The screen news digest is brought to you by Commonwealth Edison 14 ,000 citizens working together in and for their communities taught an important goal The production of clean low -cost energy to brighten the lives of every man Son and daughter in Northern, Illinois You You The day windy and turning cooler in the afternoon with a high near 80 It's 74 degrees the official reading in Chicago as we join CBS at 7 o 'clock Lowell Thomas brings the news from Apollo 15 from Washington From the Middle East comes today's news Like a little Oh A little accent, like a little love.

A little accent, like a little love.

Surely helps.

A little accent like a little love, surely helps.

A little accent like a little love should be helped.

Identifier

F.2010-01-0033

Date Of Production

circa 1979

Abstract

A compilation of excerpts and full-length commercials, ads / pitch reels, and finished films, this reel illustrates the wide range of aesthetics and techniques that were utilized in the films produced by Goldsholl Design Associates. While the title indicates that the films are Mort’s personal films, the reel is a compilation of films that he directed, produced, and shot. The opening sequence, a psychedelic light animation that reads “Goldsholl Designers Filmmakers” is, perhaps, more accurate as a description of the reel. Similar to Mort’s Nomiya Experiments, this compilation showcases techniques that were employed by the studio including stop-motion animation, experiments with light and abstraction, live action, and drawn illustrations. While Mort’s Nomiya Experiments includes sections of pure experimentation with style and technique, this is a compilation of completed and more mature works produced by the studio. Products, clients, and excerpts include the opening sequence of the Earthkeeping series, ads for the banks of “Manufacturers National Corporation,” Hallmark, Commonwealth Edison, Revlon (the “Formula 2” skin moisturizer campaign), 7-Up Sugar Free Soda, Arnold Brick Oven Bread, Alcola, FanFares Shoes, and Ac’cent Flavor Enhancer. The reel ends with Millie Goldsholl’s film Up is Down.

Run Time

0:23:22

Format

16mm

Extent

840 feet

Color

Sound

Optical

Reel/Tape Number

1/1

Has Been Digitized?

Yes

Language Of Materials

English

Element

Work Prints

Genre

Experimental
Industrial

Form

Short

Subject

Advertising

Related Collections

SERIES I: Goldsholl Design & Film Associates Films

Main Credits

Goldsholl, Morton (is filmmaker)

Goldsholl, Millie (is filmmaker)

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