Muhammad Ali Restaurant 12/8/10/75
Identifier
F.2012-03-1638
Date Of Production
December 8 1975
Abstract
This footage depicts the opening of Muhammad Ali's short-term business venture in fast-food: Ali's Trolley in Chicago.
Description
Muhammad Ali entered the fast-food francise with the opening of his Ali's Trolley (located at 50th and State on Chicago's South Side), which featured a secret recipe for fried chicken, fish and chips, as well as side orders of mashed potatoes and coleslaw.
This footage includes multiple outakes that have been spliced together. Scenes include Muhammad Ali taste-testing the food in the kitchen of Ali's Trolley; Ali at a press release where he describes the new restaurant's menu, the building's aesthetic merits, and his ambitions—"My contenders are Burger King, McDonalds, Kentucky Fried, Lums; they're all in trouble;" Ali surrounded by an admiring crowd outside of the resturant; and scenes of a seated woman eating chicken out of a box on her lap.
According to reporter Rosemarie Gulley, Ali's goal was to use the resturant as a way create jobs in Black communities that could lead to increased housing, hospitals, and future opportunities for Chicago's underprivledged. Yet, the Ali's Trolley venture lasted only 18 months.
This footage includes multiple outakes that have been spliced together. Scenes include Muhammad Ali taste-testing the food in the kitchen of Ali's Trolley; Ali at a press release where he describes the new restaurant's menu, the building's aesthetic merits, and his ambitions—"My contenders are Burger King, McDonalds, Kentucky Fried, Lums; they're all in trouble;" Ali surrounded by an admiring crowd outside of the resturant; and scenes of a seated woman eating chicken out of a box on her lap.
According to reporter Rosemarie Gulley, Ali's goal was to use the resturant as a way create jobs in Black communities that could lead to increased housing, hospitals, and future opportunities for Chicago's underprivledged. Yet, the Ali's Trolley venture lasted only 18 months.
Run Time
4 min 13 sec
Format
16mm
Extent
149 feet
Color
Color
Sound
Mag Stripe
Reel/Tape Number
1/1
Has Been Digitized?
Yes
Language Of Materials
English
Element
Trims and Outs
Genre
Form
Subject
Related Collections
Related Places
Sponsor/client
Main Credits
Koza, Frank (is filmmaker)
Participants And Performers
Gulley, Rosemarie (is reporter)
Ali, Muhammad (is participant)
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