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Perfume, a nice sound.

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A nice word for a nice thing.

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Perfume, it's pronounced by the dictionary, but are the meanings of perfume.

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Memory? At times.

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Expectation? Definitely.

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Luxury? Oh yes, and necessity.

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Today when you rush, rush here, do this, do that, and hurry there,

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well perfume is a necessity.

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A kind of insurance and a touch of glamour.

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That's perfume.

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Perfume? Well, historically, it began in a time of charms and spells.

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And it flourished through centuries of romance and courtship.

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Today, of course, perfume is still used to charm and cast spells.

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And creating perfume is a unique art.

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The art of putting hope in a bottle.

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It's a pretty personal thing, perfume is, when it's used well at special pulse points.

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At the wrist, at the earlobe, at the throat.

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Warm places that let perfume come into full fragrance.

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And perfume comes in different strengths, different forms.

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So it goes on differently.

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With a dab for pure perfume, with a splash of spray for a toilet water or cologne.

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Or as a light touch after washing your hair.

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Applying perfume is quite an art. A woman's art.

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Creating a perfume is a modern art.

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A search for a fragrance and its ingredients.

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Some are natural sources.

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Flowers and herbs and spices.

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Some are animal sources.

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Many essential oils are derived from exotic sources.

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From roots and bark.

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These the perfumer analyzes.

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He distills into rare oils.

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They are the beginnings of a perfume.

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The uses of perfume, well that can be as fashionable as a wardrobe.

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And as creative as choosing an outfit to match a mood.

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To feel light and casual, there are floral perfumes.

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For a smart, sophisticated mood, there are modern perfumes.

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Sparkling and tingly.

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And for that femme fatale moment, there are oriental or musky, sensuous perfumes.

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The possibilities are huge.

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As many in fact as one can imagine or dare to.

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Imagination is part of the perfumer's art.

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Like a composer creating music, the perfumer chooses his ingredients.

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And he arranges them like notes.

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The first scent you catch is the top note.

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The middle note of a perfume comes through next with skin warmth.

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And last comes the base note, the essence of the fragrance.

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Some of nature's notes are rare.

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Some are expensive.

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But science has managed to duplicate them.

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Exactly.

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And in sizable quantities.

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To reduce the cost of ingredients to one-tenth the cost.

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The result?

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Wherever science helps the creative perfumer, look to him for new fragrances.

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Better ones.

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And a wider selection.

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Perfume is like personality.

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It's that close.

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A little bit can go a long way toward enhancing personality.

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And when perfume is used creatively, it can be a fine art.

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A secret weapon.

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Or who knows?

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After all, perfume is very personal.

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But it's not the only thing that's so special about it.

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One might say about the nicest thing between two people.