WEBVTT 1 00:00:19.860 --> 00:00:21.140 That's an unusual story. 2 00:00:21.160 --> 00:00:24.320 It's a one of a kind. There is no question of it. 3 00:00:25.720 --> 00:00:29.100 The actions toward the customer, if the customer walks in the door, you must give his order 4 00:00:29.100 --> 00:00:33.320 immediately. If not, sometimes I push him back out to read the menu on the outside. 5 00:00:33.780 --> 00:00:38.200 If it's too cold, I let him stand there, but I force him to talk. I grab him by the arm, 6 00:00:38.920 --> 00:00:43.440 throw him up to the counter, wherever there's a free man open. I say now that I don't know 7 00:00:43.440 --> 00:00:48.060 what percentage anymore is gimmicked or my own neurosis as far as having the customer 8 00:00:48.060 --> 00:00:52.860 wait on immediately or neurotic situations. There's no question about it. 9 00:00:59.320 --> 00:01:00.300 Give it to me. 10 00:01:00.900 --> 00:01:01.760 That's the way to go. 11 00:01:03.600 --> 00:01:04.320 I'll serve you. 12 00:01:05.100 --> 00:01:05.780 Who's reporting? 13 00:01:06.360 --> 00:01:06.900 You, sir. 14 00:01:06.920 --> 00:01:07.840 That's the way to go. 15 00:01:08.400 --> 00:01:08.860 You, sir. 16 00:01:08.940 --> 00:01:09.560 You, sir. 17 00:01:10.080 --> 00:01:10.700 All the way down to the... 18 00:01:10.700 --> 00:01:12.700 The man is out by somebody else. 19 00:01:12.960 --> 00:01:14.860 Call me about Ryan, who must be? Is the man there? 20 00:01:15.000 --> 00:01:15.620 You, sir. 21 00:01:15.700 --> 00:01:16.020 Thank you. 22 00:01:16.020 --> 00:01:16.420 What have you got? 23 00:01:16.600 --> 00:01:17.380 You, sir. 24 00:01:17.700 --> 00:01:19.420 Get out of here. Wait on this man. 25 00:01:19.580 --> 00:01:20.000 All right. 26 00:01:20.600 --> 00:01:25.040 Hey, which one on that room? 27 00:01:26.100 --> 00:01:27.220 You're the man. 28 00:01:28.400 --> 00:01:29.080 Hello, what do you want? 29 00:01:29.080 --> 00:01:29.080 30 00:01:29.080 --> 00:01:29.080 31 00:01:29.080 --> 00:01:29.080 32 00:01:29.080 --> 00:01:29.080 33 00:01:29.080 --> 00:01:29.080 34 00:01:29.080 --> 00:01:29.080 35 00:01:29.080 --> 00:01:29.080 36 00:01:29.080 --> 00:01:29.080 37 00:01:29.080 --> 00:01:29.080 38 00:01:29.080 --> 00:01:29.080 39 00:01:29.080 --> 00:01:29.360 What do you want? 40 00:01:29.360 --> 00:01:29.620 You see that thing? 41 00:01:29.820 --> 00:01:30.280 What do you have? 42 00:01:30.360 --> 00:01:30.940 Here he is! 43 00:01:31.560 --> 00:01:32.240 Here he is! 44 00:01:32.420 --> 00:01:32.760 Get him! 45 00:01:33.580 --> 00:01:34.300 Get him! 46 00:01:34.420 --> 00:01:34.920 You got me. 47 00:01:35.060 --> 00:01:36.220 Show this guy won't talk. 48 00:01:36.480 --> 00:01:37.360 Maybe he's in here on the top. 49 00:01:37.460 --> 00:01:38.080 Go on, Reed. 50 00:01:38.540 --> 00:01:39.300 I'm right here. 51 00:01:39.460 --> 00:01:39.460 52 00:01:47.340 --> 00:01:48.060 Come on. 53 00:01:48.560 --> 00:01:49.280 Get out of here. 54 00:01:50.360 --> 00:01:51.400 Terry, go ahead, please. 55 00:01:52.840 --> 00:01:53.440 Yes, ma'am. 56 00:01:54.060 --> 00:01:54.880 Everything on the dinner? 57 00:01:55.620 --> 00:01:56.820 Everything on the food fries? 58 00:01:56.980 --> 00:01:57.620 What else, ma'am? 59 00:01:58.700 --> 00:01:59.060 Everything? 60 00:01:59.060 --> 00:01:59.060 61 00:01:59.060 --> 00:01:59.060 62 00:01:59.060 --> 00:01:59.060 63 00:01:59.060 --> 00:01:59.060 64 00:01:59.060 --> 00:01:59.060 65 00:01:59.060 --> 00:01:59.060 66 00:02:03.200 --> 00:02:10.900 In the Army thing, I went in in December of 41, just before war broke out. 67 00:02:11.420 --> 00:02:14.920 And I was a private, had four years overseas. 68 00:02:15.800 --> 00:02:19.460 Three and a half years were combat times, the second longest in the entire Army. 69 00:02:20.220 --> 00:02:22.560 I came out with a Purple Heart and a Bronze Star. 70 00:02:23.880 --> 00:02:26.040 I became a captain at the end of the war. 71 00:02:50.420 --> 00:02:53.620 I was selling furniture on the road for two and a half years, 72 00:02:53.620 --> 00:02:58.940 and then I bought into a partnership on St. Clair in Ohio in 48. 73 00:03:00.240 --> 00:03:03.320 Didn't have any money, so two guys put up money. 74 00:03:03.460 --> 00:03:07.860 One had a half of me for about three years, and took half of what I made. 75 00:03:07.860 --> 00:03:10.600 I was working 15 hours a day, seven days a week. 76 00:03:11.160 --> 00:03:13.900 Finally got rid of him about three years later. He didn't want out. 77 00:03:13.900 --> 00:03:20.900 Thank you. 78 00:03:22.080 --> 00:03:22.080 79 00:03:29.340 --> 00:03:30.480 Get down there! 80 00:03:34.360 --> 00:03:39.360 Remember once sticking a knife into Freddie's arm, one of those big knives that stuck right in there. 81 00:03:39.360 --> 00:03:41.480 He had to have stitches in the thing. 82 00:03:45.040 --> 00:03:51.220 These guys here have all been with me anywhere from, oh I will say, 10 to 22 years. 83 00:03:51.360 --> 00:03:53.700 One man's been with me for 27 years. 84 00:03:55.880 --> 00:04:01.360 There are quite a bunch of guys. If they can take my guff, it's quite something. 85 00:04:01.800 --> 00:04:05.140 Keep going! I hear you! They're defending us! 86 00:04:06.780 --> 00:04:08.060 Here's my near mine! 87 00:04:09.220 --> 00:04:18.520 I try to analyze why these customers come in, and take my grabbing them, and take my forcing them to give orders. 88 00:04:19.160 --> 00:04:22.000 It's always been the case where I said, maybe they're masochists. 89 00:04:22.200 --> 00:04:25.840 I realize that 90% of people can't be masochists, so it must be something else. 90 00:04:26.700 --> 00:04:31.240 I've analyzed to the point where they're very humanized when they walk in here. 91 00:04:31.240 --> 00:04:35.780 Whereas where they work, they are just number four or five. They're nobody. 92 00:04:36.040 --> 00:04:40.980 They come in here by my grabbing them and touching them and screaming at them to become human beings. 93 00:04:41.760 --> 00:04:48.900 I think this is the secret of the thing, and it's the fact that I feel that close to people. I like people. 94 00:04:49.440 --> 00:04:51.680 You, sir! Sir, are you way down? 95 00:04:51.780 --> 00:04:52.880 I wouldn't trade for a dollar. 96 00:04:53.200 --> 00:04:55.780 He's getting right here! The man's trying to help you! 97 00:04:56.020 --> 00:04:57.460 There he is, saying for a dollar! 98 00:04:57.680 --> 00:04:58.780 I'll move him around. 99 00:04:59.420 --> 00:04:59.720 What else? 100 00:05:00.560 --> 00:05:04.940 Sure, my actions have caused many little situations in the store. 101 00:05:06.340 --> 00:05:11.960 Some, in a few cases, have tried to hit me, and I ducked in time because they didn't know me. 102 00:05:12.680 --> 00:05:18.960 Then the other people that were here would explain me to them, which of course, as the years go on, 103 00:05:19.160 --> 00:05:22.760 most of these people I even know by name after 26 years in this neighborhood. 104 00:05:23.800 --> 00:05:25.420 I don't get out the here! 105 00:05:25.420 --> 00:05:27.520 Excuse me. 106 00:05:27.940 --> 00:05:30.960 When are you going to hang out? 107 00:05:31.940 --> 00:05:32.820 What do you have, sir? 108 00:05:33.500 --> 00:05:33.900 Yo! 109 00:05:40.060 --> 00:05:46.820 Freddie first started with me about 19 years ago. After a year or so, by that time he was in the back room. 110 00:05:47.000 --> 00:05:50.340 I didn't have a black man actually making the sandwiches. 111 00:05:51.800 --> 00:05:55.740 I wanted him to wait on trade, but I was scared I would lose my customers. 112 00:05:56.320 --> 00:06:00.760 So I told Fred I would put up crackers in front of him, boxes of crackers in front of him, 113 00:06:00.940 --> 00:06:03.900 so they wouldn't see his hand, show how ridiculous it is. 114 00:06:04.160 --> 00:06:05.840 This is supposedly a man with ideals. 115 00:06:06.600 --> 00:06:11.980 And then I went home that night, and came back the next day and I walked up to Fred and I said, 116 00:06:12.600 --> 00:06:16.780 how the hell did you feel about this yesterday, this working night? 117 00:06:16.840 --> 00:06:17.820 I felt like hell. 118 00:06:18.280 --> 00:06:21.540 And I said I did too. I had talked to my wife about it. 119 00:06:21.600 --> 00:06:24.840 My wife said, you know Jerry, you talk a big game about ideals. 120 00:06:25.440 --> 00:06:28.300 When it comes down to it, you don't put your money where your mouth is. 121 00:06:28.920 --> 00:06:31.240 So I said, I might lose a lot of customers, she said, it's your gamble. 122 00:06:31.460 --> 00:06:33.660 But you talk the big game, do something about it. 123 00:06:33.960 --> 00:06:38.840 And so we threw away the crackers, and the beautiful part of it is within two, three months, 124 00:06:38.960 --> 00:06:42.260 the customers were asking Fred to wait on him because he was the nicest guy in the store. 125 00:06:42.960 --> 00:06:44.320 Far nicer than I could ever be. 126 00:06:44.320 --> 00:06:46.560 Come in now, will you man? 127 00:06:46.660 --> 00:06:47.660 Are you ready, sir? 128 00:06:47.780 --> 00:06:47.900 Yes, sir. 129 00:06:47.980 --> 00:06:48.720 So is he. 130 00:06:49.060 --> 00:06:49.860 Okay, yours, sir. 131 00:06:51.400 --> 00:06:54.780 Yours, sir, right down there. Yours, sir, right in there, behind that guy here. 132 00:06:54.940 --> 00:06:56.260 Right behind this man here. 133 00:06:56.460 --> 00:06:57.840 Sir, right behind this man here. 134 00:06:58.040 --> 00:06:58.560 Your mind. 135 00:06:58.800 --> 00:06:59.200 Come with me. 136 00:07:00.920 --> 00:07:01.880 Right here. 137 00:07:03.220 --> 00:07:03.960 Yours, please. 138 00:07:04.480 --> 00:07:06.080 Yours, what, you dead man? 139 00:07:06.220 --> 00:07:06.240 Yours, please. 140 00:07:06.380 --> 00:07:07.300 Don't look at him. 141 00:07:09.700 --> 00:07:10.500 Yours, sir. 142 00:07:10.680 --> 00:07:11.400 Yours, sir. 143 00:07:11.580 --> 00:07:12.400 Yours, sir. 144 00:07:13.040 --> 00:07:13.720 Get it out. 145 00:07:14.320 --> 00:07:15.380 Roast beef, fried. 146 00:07:15.520 --> 00:07:16.520 Pork beef and a beer. 147 00:07:17.020 --> 00:07:17.700 I'm right. 148 00:07:18.300 --> 00:07:18.300 149 00:07:19.420 --> 00:07:20.280 I'll have a beer with you. 150 00:07:20.700 --> 00:07:21.540 I'll have a beer with you. 151 00:07:21.540 --> 00:07:22.400 Roast beef, fried. 152 00:07:23.880 --> 00:07:24.760 Thank you. 153 00:07:24.760 --> 00:07:25.520 How about you? 154 00:07:25.640 --> 00:07:26.320 Let's go somebody. 155 00:07:27.380 --> 00:07:28.520 Look at me. 156 00:07:28.800 --> 00:07:29.520 Thank you, sir. 157 00:07:30.080 --> 00:07:30.660 I'm right here. 158 00:07:30.860 --> 00:07:31.660 Look at me. 159 00:07:32.600 --> 00:07:33.160 I'm right here. 160 00:07:33.320 --> 00:07:34.180 That's it. 161 00:07:34.180 --> 00:07:34.320 That's it. 162 00:07:34.880 --> 00:07:35.400 I will. 163 00:07:36.200 --> 00:07:36.520 I will. 164 00:07:37.160 --> 00:07:37.640 I will. 165 00:07:37.880 --> 00:07:37.880 166 00:07:39.080 --> 00:07:40.160 What else do you want me to do? 167 00:07:40.580 --> 00:07:41.140 Look at me. 168 00:07:41.140 --> 00:07:42.760 Make a damn look at me. 169 00:07:43.020 --> 00:07:43.860 Look around me. 170 00:07:43.860 --> 00:07:46.240 Get down here, sir. 171 00:07:46.600 --> 00:07:47.320 One more bottle of wine. 172 00:07:47.560 --> 00:07:48.320 $4.30, please. 173 00:07:48.560 --> 00:07:48.920 What's all? 174 00:07:49.240 --> 00:07:49.600 $4.30. 175 00:07:50.740 --> 00:07:51.600 $10.00, please. 176 00:07:52.660 --> 00:07:54.200 $8.80, five. 177 00:07:54.400 --> 00:07:55.520 Get your milk. 178 00:07:56.660 --> 00:07:57.200 $8.85. 179 00:07:57.220 --> 00:07:58.700 Sir, I need a bottle of wine. 180 00:07:59.620 --> 00:08:00.000 Sir, I need a bottle of wine. 181 00:08:00.000 --> 00:08:01.020 Get your mustard in. 182 00:08:01.020 --> 00:08:01.280 Sir, get your mustard in. 183 00:08:01.280 --> 00:08:03.180 Sir, get your mustard in. 184 00:08:03.180 --> 00:08:04.140 Get in here. 185 00:08:04.440 --> 00:08:04.580 Get in here. 186 00:08:04.580 --> 00:08:04.780 No, sir. 187 00:08:04.900 --> 00:08:05.460 No, sir. 188 00:08:05.460 --> 00:08:07.420 No, sir. 189 00:08:08.160 --> 00:08:09.760 Get your mustard in. 190 00:08:10.280 --> 00:08:11.180 Get over there. 191 00:08:11.640 --> 00:08:11.900 Get over there. 192 00:08:11.900 --> 00:08:11.900 193 00:08:11.900 --> 00:08:12.060 Thank you. 194 00:08:12.400 --> 00:08:13.280 One more bottle of wine. 195 00:08:15.180 --> 00:08:16.340 Give him anything. 196 00:08:20.840 --> 00:08:21.580 Old Milwaukee. 197 00:08:21.960 --> 00:08:23.720 I said, I don't get it. 198 00:08:24.300 --> 00:08:25.180 What else do you want? 199 00:08:25.480 --> 00:08:25.980 You're dead. 200 00:08:26.700 --> 00:08:27.660 What else do you want? 201 00:08:28.000 --> 00:08:29.140 What else do you want? 202 00:08:30.720 --> 00:08:32.040 Thank you very much. 203 00:08:32.200 --> 00:08:33.180 Are you waiting on church? 204 00:08:33.720 --> 00:08:35.780 You man, are you waiting on church? 205 00:08:35.920 --> 00:08:37.420 No, I'm at the Poonon Rye. 206 00:08:37.600 --> 00:08:38.680 The Poonon Rye. 207 00:08:40.220 --> 00:08:41.400 Good morning, sir. 208 00:08:41.840 --> 00:08:43.060 Good morning. 209 00:08:43.280 --> 00:08:44.540 Sir, he's going to have a race. 210 00:08:46.240 --> 00:08:46.660 Yes. 211 00:08:48.260 --> 00:08:49.240 Egg, wheat, what else, babe? 212 00:08:50.920 --> 00:08:55.540 I would like to have a corned beef sandwich on rye and no mustard.