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By all odds, it was an uphill, upset series.

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Of improbable victories. Seven games, one tie, six wins by a team of young American upstarts.

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At least by international standards. Considered by all the experts to be no match for the Czechs

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or Swedes. Let alone the mighty Russians. Winners of four successive Olympic gold medals. But there

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they stood. Those upstarts. For the whole world to see and the whole nation to celebrate. An

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unexpected, absolutely exhilarating victory to remember. No, we're not finally adding our

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own praises to the many honors already heaped on this impressive achievement. What we are saluting

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here is the victory of a much larger team, still making high scores in a game that is about to end

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its second record breaking year. CCA's container division waste watcher team. Naturally, the Olympic

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ceremonies were more dramatic and more widely covered than our waste watcher counterparts. But

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the success of both teams shared the basic essential elements of dedication, commitment,

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and perseverance. Let's look back for a few moments on the road these teams traveled to

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their moment of triumph. Although the world at large hardly took this young American team seriously

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as an international contender, their coach Herb Brooks did. And he managed to instill his confidence

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into them in short order. They had some good things going for them. All of the team members

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had achieved all American status on college teams around the country. And coach Brooks had equally

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high credentials as a winner. But theirs was the unlikely goal of beating the world's best

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professionals since only the Canadian and the American hockey Olympians are truly amateurs.

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To weld these individual superstars into a super team, Brooks used a combination of American and

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European systems and polished the performance of his young and eager charges through 60 preparatory

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games, 48 of which were on the road. The CCA waste watchers team was also made up of performance

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tested individuals. But the waste watcher concept was a new idea which had to be communicated to the

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whole division. The goal of the waste watcher program is reduce our paperboard loss by 1%.

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About 11,000 tons. Reaching this goal would save more than a million gallons of fuel oil.

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That's enough fuel to heat 1,100 average homes through a long northern Illinois winter.

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Good coordination of plans and follow through helped launch the program. And excellent response

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to its elements such as the waste watchers poster contest added more thrust to the momentum already

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underway. A sign to play in the tough blue division, the US team's first challenge was

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Sweden, one of the better skating teams and a medal favorite. If goalie Jim Craig felt the pressure,

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it didn't show. He turned back 16 first period shots on goal. America's first Olympic goal

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went to Craig's Boston University teammate, Dave Silver. With Sweden ahead and only seconds left,

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Brooks pulled his goalie and added an attacker. It would be all or nothing.

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Bill Baker, one of Minnesota's finest, kept America's Olympic torch burning,

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hitting the net from 55 feet out. The tie was critical to the US quest for a medal and gave

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good cause for celebration. Next came Czechoslovakia, an 11 to 0 victory in its opening game with

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Norway. But the Americans had learned their lessons well and their confidence was growing.

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By game's end, they had made believers of the Czechs, considered by many to be strong

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enough to upset the Russians. By late spring 1980, the Waste Watchers program was in full swing and

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the hoped for reduction in waste was becoming a living reality. Bob Guffey, who had succeeded

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Ev Jones as senior vice president, Container Division, directed a new message to the Waste

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Watchers team from Pepke Park in Carroll Stream. You may remember the way Ev Jones put it when he

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first introduced the program to you early in the year. He said that one of the goals of Waste

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Watchers was to save enough roll stock in the first year of the program to reach all the way

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from New York City to Houston, Texas, which would be more than 1600 miles of full width roll stock.

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Well, as of mid-June, that imaginary roll stock highway had reached Alabama and it is quite likely

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that by the time some of you see this presentation, it will be working its way through Mississippi

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and into Louisiana with nearly half a year still to go on the original commitment. After the

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Wastekloss-Lavakian game, winning became infectious for the American team. Wins over Norway, Romania,

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and West Germany earned them a place in the medal round of contests. Just before the long anticipated

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game, Brooks told his team that the Russians were ripe to be beaten. At game time, every seat was

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filled and 1500 more found standing room. Millions throughout the world would witness one of the

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classic sports events of their lives via satellite. Then considered the world's best, the Soviet team

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had won four consecutive Olympic gold medals and had recently conquered the National Hockey League

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All-Stars. The game's tempo was established early on. It would be fast and physical.

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The Soviet system is based on attack. The USA continued in the style it knew best, intimidating

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body checks and Ken Morrow, number three, was one of the enforcers. A steal by Mark Pavlich

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proceeded a blistering slap shot by Buzzy Schneider and helped to relegate Russia's premier goalie to

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bench. Conversely, Jim Craig's magnificent saves kept the Americans in the game.

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After John Harrington was frustrated on a breakaway, the Russians caught the USA's

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out of position and raced in uncontested.

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A partisan crowd exhorted their heroes to uncommon heights and the game that many had feared would be

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a blowout was still undecided midway through the third period. Having played an easier schedule,

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the Russians appeared overconfident, not so aggressive, but America was not capitalizing

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on its own opportunities. Suddenly the tiebreaker came off the stick of a man who had made this team

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captain Mike Arizioni.

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With their honored challenge, the renowned Soviets rallied resolutely to protect their pride.

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Sensing a chaotic move away from the game plan, Brooks exhorted his players not to panic

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and to play with poise and patience. Stay with what got you here, he told them, and they did,

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in what Brooks remembers as the longest 10 minutes of his life. The Americans won and 20

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youthful hockey players rejuvenated a country's national pride.

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Meanwhile, toward the other end of 1980, Bill Mastbaum summarized the impressive performance

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of the Container Division Waste Watchers team. As I said, our Waste Watchers goal for 1980

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presented quite a challenge for all concerned, but you not only met it, you exceeded it,

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achieving a waste reduction of 7.3 percent. Believe me, that extra tenth of one percent

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was extremely important. I extend my heartiest congratulations to all of you

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whose dedication and consistent efforts made it all happen.

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After the victory over Russia, Brooks had the problem of getting his mile-high team back down

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to earth. Going into the final game with Finland for the championship, Brooks reminded them that

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this would be their last game together and that their last game would be their best.

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No U.S. hockey team had ever gotten this far in the Olympics, and here was the chance to win

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the medal that America had never won. So if there was ever a must game, this had to be it.

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Playing intuitive hockey, Steve Kristoff scored on his backhand.

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Then tempers flared because both teams realized that the stakes would never be bigger.

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America's first lead came on the most important goal of Rod McClanahan's career.

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In the seven games, Jim Craig stopped 92 percent of shots on goal.

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Although short-handed goals are a rarity, Mark Johnson's short-handed goal right here provided

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the USA with much-needed insurance.

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Players and fans all but burst the new Lake Placid Arena with their unrestrained pandemonium.

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By all the conventional wisdom, this could not have happened.

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But it did happen, and it was a marvelous experience for the 20 courageous young players,

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their coach, and the nation they represent.

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In much the same spirit of the Brooks' plea to his team members just before the game with Finland,

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Bill Mastbaum had set the tone and issued the challenge for the second year of the

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Waste Watchers program. We think the best way to estimate the potential for 1981

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is in terms of what you proved could be done from a standing start in 1980.

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And on the present basis of our momentum, we consider an additional one-half of one percentage

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point of waste reduction across the full year of 1981 to be an important and highly attainable goal.

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Such an achievement in 1981 would bring our waste reduction down from the present 7.3 percent

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to 6.8 percent figure, which would knock a full one and a half percentage points

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off 1979's total waste figure.

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Mastbaum's challenge inspired the Waste Watcher team to new levels of program effectiveness.

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And the April 1981 issue of the New Waste Watcher News saluted Waste Watcher coordinators,

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past and present. In addition, numerous headlines dramatized the variety of ideas and actions that

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were being implemented in behalf of Waste Watcher goals. And in further addition to articles and

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photographs, the cartoons of Anderson containers Robert Lawson represented another dimension.

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By the time of the summer edition's arrival, good returns were coming in from all over the division.

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CCA Anderson reported, for example, that for the month of May, 4,282 tons of roll stock were

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consumed, resulting in a terrific 5.29 percent net plant waste.

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Meanwhile, Waste Watchers in every operation, from roll stock entry to corrugators, through presses,

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transport, banding and delivery, contributed to the program's success.

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Of course, there was still waste to be found, but not nearly so much as in previous years.

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And the waste that did accumulate was better handled and dispatched,

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a lot of it being applied to useful jobs along the way.

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Team effort grew up the U.S. hockey team to the Olympics and a splendid moment of triumph.

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However, our own team effort has established a winning tradition that we can continue for

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years to come. There is a final important difference between our Waste Watcher team's

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success and that of the American hockey team of 1980. Our real-life Olympic games are not over.

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We must keep on winning the battles of conservation and productivity, both as individuals

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and team members. Your achievements across the past two years of waste watching have provided

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an outstanding example of what an inspired team effort can make happen. As a matter of record,

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you have saved such huge quantities of roll stock that they could be truly visualized only in

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relation to millions of gallons of fuel oil, thousands of miles of paperboard highways,

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and end-on-end stacks of rolls reaching miles up into the sky.

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And it is for that effort that our whole company thanks you.