WEBVTT

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Come on, come on, come on.

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Bobby Unser came over.

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Come on, come on, come on.

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Brian Redman came over.

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Come on, come on, come on.

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Merle Bettenhausen came over.

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Bob, it's nice to see you here at Elkhart Lake.

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We're talking to Bob Giannini, who's the president of Steed.

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His car and transporter and things are in the background.

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Nice to see you here.

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It's great to be here.

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I'll tell you, it's a great day for Steed today, as all their events are.

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And we're looking for a big day here, as we have been since yesterday.

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Things look real well.

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The car seems to be going quite well.

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It does. It's a very fine effort by Brian.

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We're doing extremely well.

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Let me ask you, how long has Steed been involved in auto racing?

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Paul, actually, we got involved in racing just a little bit over a year ago.

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And our first car was the Lola and the Can-Am race, driven by David Hobbs.

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It was our first step into racing.

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And from there, of course, we've come a long way.

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Also, we got our first entry into USAC last year with Jimmy Carruthers finishing in ninth place at Indy,

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which, of course, for a first start was great.

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Great start.

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What do you feel auto racing does for a company like Steed?

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Well, I'll tell you, that would take a long time to discuss.

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But just briefly, it certainly gives us brand identification.

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It helps move our product into the hands of the consumer.

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And our distributors are telling us about the things that are happening outside the confines of Steed itself in Itasca.

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And it's just been amazing, the results that we've gotten through exposure, through racing.

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Do you feel that racing lends credibility to the product?

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Yes. You know, we were talking about that just the other day, Paul.

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And we were talking about the various types of sponsors that you find in racing, from luggage to all types of things,

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holiday inns and various types of businesses that get their name out to the public through racing.

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But Steed certainly does lend itself.

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And certainly, it's an automotive product.

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And we put it right in that engine and certainly see that the results come out with it.

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And performance is what we're talking about, certainly.

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And the engine does seem to be performing pretty well.

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We saw Brian Redmond was on the pole originally in qualifying yesterday.

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He's now starting fourth, but he could be back on the pole by the time he's out.

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That's right. He's right up there, right in the front.

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You know, he's up with the top.

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And about three seconds under the lap record.

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That's right. We're looking.

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Brian's been, of course, really a mainstay for Steed.

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He's second in the championship right now.

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We're looking for a first.

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We have four big races coming up.

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How do you feel your teams have been doing this year?

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I know you're not only in Continental racing.

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You're in drag racing, sponsorship.

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You know, it's amazing.

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I have to keep a chart on my desk to keep up with it myself.

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We certainly have a USAC entry.

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And everybody's heard of Bobby Unser, of course, who's done a great job with us.

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And of course, the Carl Haas and Jim Hall team with Brian Redmond.

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And certainly, we're also in the IMSA race with Buzz Marcus.

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And we have Sad Tegan Bentley out on the West Coast.

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They're going for a land speed record next month.

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And we think they're going to get it.

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And certainly, we've also entered into the dirt midgets with Merle Bentonhouser.

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And we also went into AMA.

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And as you can tell, the events are numerous.

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I was going to say, you're in about every branch of the sport.

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How many events do you think Steed will be directly involved in this year?

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I would say there's well over 100 events that we'll be involved in.

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And certainly, that's the type of thing that's going to reach our consumer.

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And that's what we want.

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We want to tell our people about the product.

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And it's the best way we've found.

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And it certainly has been giving us the results we're looking for.

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And with that range of events, I guess you're all over the country, really.

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Certainly. We're from coast to coast.

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And we're also in Canada now.

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And certainly, a lot of the racing exposure funnels into Canada.

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And it certainly is a plus for us up in that area, too, Bob.

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Thank you very much.

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We'll, I think we'll stop here for a moment.

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Take a look at your car.

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We might have another question or two for you.

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Okay. I guess it's like you say, let's go racing.

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I'm going to go racing.

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I'm going to go racing.

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I'm going to go racing.

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I'm going to go racing.

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I'm going to go racing.

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I'm going to go racing.

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I'm going to go racing.

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I'm going to go racing.

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I'm going to go racing.

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I'm going to go racing.

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I'm going to go racing.

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I'm going to go racing.

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I'm going to go racing.

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I'm going to go racing.

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I'm going to go racing.

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I'm going to go racing.

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I'm going to go racing.

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I'm going to go racing.

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I'm going to go racing.

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I'm going to go racing.

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This year in auto racing, there's a new breed of teams.

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There's been a new ingredient added to make up the winning combination.

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One top teams like Bobby Unser, Dan Gurney, Buzz Marcus, Chuck Pongren, Sad Tegan Bentley,

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Merle Bettenhausen, Jim Hall, Carl Haas, and Brian Holt.

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Come on over to Steed.

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There's got to be a reason.

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Wherever the going is tough and the competition red hot, out in front of the track you'll see the Steed breed.

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The Steed is the best race car in the world.

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It's got a great track.

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It's got a great track.

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It's got a great track.

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It's got a great track.

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It's got a great track.

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It's got a great track.

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It's got a great track.

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It's got a great track.

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It's got a great track.

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It's got a great track.

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It's got a great track.

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It's got a great track.

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Okay.

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Carl, what do you think is right here?

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I think it's the white thing.

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What do you think is right here?

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What do you think is right here?

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It's now Redmond Gethin and Langer running one, two, three.

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We had an incident at 12.

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Both cars continued between 37 horse control and one other car, a black one.

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Okay.

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Brian Redmond has won it.

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Brian Redmond has won it, ladies and gentlemen.

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At the 73rd road of their town in this championship race.

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Oh.

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Oh.

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Gentlemen, Brian Redmond.

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I've got a hand for this man who really does a superb job of driving.

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I'm going to go to the back.

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I'm going to go to the back.

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Come on, come on, come on.

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Bobby and Sir Game Over.

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Come on, come on, come on.

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Brian Redmond came over.

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Come on, come on, come on.

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Earl Bettenhausen came over.

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And what they came over to is Steed Additives.

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Come on over to the Steed Green.

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Come on over to Steed.

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These drivers care about the cars they race and the products they use.

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They recognize the superior quality of Steed Additives, and you will too.

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Compare Steed's performance to the additives you're using now.

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Then come on over.

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Come on over to the Steed Green.

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Come on over to Steed.

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Steed oil conditioner, Steed fuel conditioner.

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Watch out, Andy.

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Come on.