WEBVTT 1 00:00:22.160 --> 00:00:23.560 You 2 00:00:30.000 --> 00:00:32.080 The Eagle a 3 00:00:33.080 --> 00:00:38.240 Proudheroic figure with a commanding presence a bird of unbridled courage 4 00:00:38.960 --> 00:00:44.220 imbued with fierce competitive instincts and an unconquerable spirit 5 00:00:44.220 --> 00:00:46.960 Awesome in flight he soars higher than other birds 6 00:00:47.760 --> 00:00:52.340 Powerful seven-foot wings lift him to ten thousand feet and beyond 7 00:00:52.340 --> 00:00:58.460 This magnificent creature dominates his peers far out of proportion to his size 8 00:00:58.460 --> 00:01:03.780 In a way found nowhere else in nature for all these reasons man 9 00:01:04.540 --> 00:01:06.540 Nature's most advanced living creation 10 00:01:07.060 --> 00:01:12.260 Holds for this splendid bird a special kind of respect and even reverence 11 00:01:12.980 --> 00:01:15.780 The Eagle is a bold and fearless hunter 12 00:01:15.780 --> 00:01:22.480 Thanks to telescopic eyesight. He is able to spot a rabbit in tall grass from three thousand feet 13 00:01:22.480 --> 00:01:27.100 Once he picks out his target the Eagle doesn't waste any time 14 00:01:27.100 --> 00:01:32.660 He folds his wings against his body and closes at blinding speed for the kill 15 00:01:39.860 --> 00:01:44.480 I'm Watson Powell jr. Chairman of the board of American Republic Insurance Company 16 00:01:44.480 --> 00:01:50.460 And I'm here to tell you why now more than ever before I feel the American bald eagle 17 00:01:50.460 --> 00:01:56.520 Is a very fitting symbol for our company and to some extent. I think I already have 18 00:01:57.100 --> 00:02:01.980 Our minds tend to think in symbols. It's a kind of mental shorthand 19 00:02:02.980 --> 00:02:03.900 Spring 20 00:02:03.900 --> 00:02:07.220 symbolizes youth winter old age 21 00:02:08.020 --> 00:02:10.340 light stands for virtue 22 00:02:10.860 --> 00:02:13.280 darkness can mean evil and 23 00:02:14.280 --> 00:02:15.200 misfortune 24 00:02:15.860 --> 00:02:19.180 Eagle symbolism goes back to the beginnings of civilization 25 00:02:19.180 --> 00:02:26.880 From ancient times Eagles have been used as symbols of Empire the Roman and Napoleonic of courage 26 00:02:27.100 --> 00:02:28.680 military prowess 27 00:02:28.680 --> 00:02:34.440 The Eagle appears on Roman coins as an emblem of Imperial power and of allegiance 28 00:02:34.440 --> 00:02:37.500 The figures prominently and heralded coats of arms 29 00:02:46.420 --> 00:02:52.540 Because of the Eagles ability to fly so high and dominate and even destroy base forces 30 00:02:53.300 --> 00:02:56.860 Daddy called the Eagle the bird of God 31 00:02:57.680 --> 00:03:03.980 For this reason the Eagle has become emblematic of high spiritual and moral principles 32 00:03:03.980 --> 00:03:09.640 The American bald eagle became a national symbol after it was adopted by Congress 33 00:03:09.640 --> 00:03:13.200 for the Great Seal of the United States in 1782 34 00:03:13.200 --> 00:03:17.180 when George Washington toured the 13 states in 1789 35 00:03:17.900 --> 00:03:23.180 People painted transparent Eagles on their windowpanes and let candles behind them 36 00:03:23.180 --> 00:03:31.660 In early Americana Eagles have appeared as ships ornaments on regimental drummers on bedhead boards and as flagpole ornaments 37 00:03:38.740 --> 00:03:44.940 Charles Lindbergh was called the lone Eagle after he made the first non-stop flight across the Atlantic 38 00:03:44.940 --> 00:03:48.460 New York to Paris solo in 1927 and 39 00:03:49.580 --> 00:03:53.540 in 1939 before America officially entered World War two 40 00:03:54.420 --> 00:04:00.500 American volunteers fought Hitler's loop waffling in the skies over France in the famous Eagle squadron 41 00:04:01.660 --> 00:04:04.200 Here today in the bicentennial generation 42 00:04:04.200 --> 00:04:11.700 It seems to me the American Eagle is a most appropriate emblem to represent the character of American Republic Insurance Company 43 00:04:16.300 --> 00:04:22.340 As a people we are returning to the traditionally American values that made this nation great 44 00:04:23.340 --> 00:04:28.940 Ideals like honesty fair play and fair value for a dollar are being heard again 45 00:04:31.220 --> 00:04:37.340 Of course these ideals have been part and parcel of American Republic's philosophy of doing business 46 00:04:38.060 --> 00:04:41.380 ever since the company's founding back in 1929 and 47 00:04:42.250 --> 00:04:45.190 That's not a bad base for an insurance company to build on 48 00:04:52.890 --> 00:04:57.130 Now you can look at this corporate signature of ours in a couple of ways 49 00:04:57.130 --> 00:05:00.970 You may envision the background Eagle is all of us 50 00:05:00.970 --> 00:05:06.490 American Republic the insurance company and the foreground Eagle is our policyholders 51 00:05:07.250 --> 00:05:15.210 The people were in business to protect I think that's valid because we've built the leading reputation in America 52 00:05:15.210 --> 00:05:21.370 For providing health care benefits for individuals and families. I see our symbol of the double Eagles as live 53 00:05:21.910 --> 00:05:29.190 Warm almost parental evidence of the protection we provide and we continue to care about our policyholders after the sale 54 00:05:29.190 --> 00:05:35.070 We keep the lines of communication open between us so we can respond quickly to their needs 55 00:05:35.790 --> 00:05:37.670 Thanks to the most sophisticated 56 00:05:37.670 --> 00:05:39.910 retrieval system in the entire insurance industry 57 00:05:40.410 --> 00:05:45.270 every American Republic policyholders name and file is at our very fingertips a 58 00:05:46.210 --> 00:05:50.250 Policyholder with a question can call our national headquarters in Des Moines 59 00:05:50.250 --> 00:05:54.910 where a service representative will electronically retrieve the policyholders file and 60 00:05:55.530 --> 00:05:58.190 immediately respond to the policyholders question I 61 00:05:59.490 --> 00:06:05.990 Think the idea of the two Eagles as the company and the policyholders is a fitting visual metaphor and 62 00:06:06.930 --> 00:06:09.870 Great symbolism when we tell our story to the public 63 00:06:11.330 --> 00:06:16.390 Yet there is another way to look at our double Eagle symbol the way we look at ourselves 64 00:06:16.390 --> 00:06:21.510 One Eagle is the corporate part of American Republic Insurance Company our national headquarters 65 00:06:21.510 --> 00:06:23.870 The other Eagle is the agent 66 00:06:24.390 --> 00:06:28.150 Our first Eagle is protective and helps the other Eagle to fly and hunt 67 00:06:28.430 --> 00:06:33.630 Soon our second Eagle is ready to solo and wants to show off the skills learned around the nest 68 00:06:33.630 --> 00:06:35.690 face-to-face with the competition 69 00:06:36.270 --> 00:06:44.330 Through the use of films sales training aids and personal instruction our second Eagle the agent is taught not only to survive 70 00:06:44.330 --> 00:06:49.230 But to be a highly skillful and successful hunter in a very competitive world 71 00:06:50.070 --> 00:06:55.510 Working together as a team providing Americans the best insurance value money can buy 72 00:06:55.510 --> 00:06:59.170 The double Eagles are a formidable winning combination 73 00:06:59.830 --> 00:07:02.110 This winning team of two Eagles is tough 74 00:07:02.810 --> 00:07:04.630 tough enough to take on all comers 75 00:07:05.150 --> 00:07:07.230 including the Giants of the insurance industry 76 00:07:08.610 --> 00:07:13.550 umbrellas men stags and fireman's helmets don't faze the double Eagles and 77 00:07:14.510 --> 00:07:15.850 Neither does the rock 78 00:07:16.390 --> 00:07:22.750 The insurance industry is replete with symbols, but we picked the biggest of the big to represent them all 79 00:07:22.750 --> 00:07:30.190 In effect we've chosen the rock to symbolize all the monolithic insurance companies out there those companies who specialize in selling 80 00:07:30.190 --> 00:07:32.590 investment type life insurance plans 81 00:07:32.590 --> 00:07:38.270 These companies in addition to selling life insurance protection have many varied interests 82 00:07:38.270 --> 00:07:45.130 diverse investments services and businesses all the way from cattle ranches to offshore oil wells 83 00:07:45.130 --> 00:07:51.430 Now I consider this a vitally important point at American Republic our Eagles are selling life insurance 84 00:07:51.650 --> 00:07:57.490 Pure life insurance our business is providing protection not investing money 85 00:07:58.210 --> 00:08:04.510 Now insurance policies with investment objectives are fine as long as they are represented as such and 86 00:08:04.510 --> 00:08:10.090 As long as that's what the policyholder wants and can afford but that's not our business 87 00:08:10.830 --> 00:08:16.170 American Republic sells protection both life insurance and health insurance protection 88 00:08:16.170 --> 00:08:22.790 We provide for individuals and families accident and health insurance with the finest claim-paying 89 00:08:22.790 --> 00:08:28.350 reputation in America great coverage and even greater value as 90 00:08:28.350 --> 00:08:35.310 A company and as individuals our people care about people relate directly and warmly to their needs and wants 91 00:08:35.310 --> 00:08:41.530 We think the American family is a great institution and we want to provide the security that keeps it flourishing 92 00:08:41.820 --> 00:08:46.580 At American Republic we say we are the protection people 93 00:08:47.100 --> 00:08:55.360 You know when you think about it, maybe the difference in comparing life insurance philosophies can be as dramatic as comparing an eagle 94 00:08:55.900 --> 00:08:58.340 with a rock and 95 00:08:58.340 --> 00:09:03.380 Speaking of comparative symbolism. We think we have a great thing going for us 96 00:09:04.860 --> 00:09:07.220 the Eagle soars 97 00:09:07.220 --> 00:09:09.460 He has commanding presence and stature 98 00:09:09.720 --> 00:09:11.600 Charisma if you will 99 00:09:11.600 --> 00:09:19.120 The Eagles sole purpose in life is the protection feeding and caring of its brood. That's it for the Eagle the rock 100 00:09:19.960 --> 00:09:23.100 Protection may be only a small part of its many concerns 101 00:09:24.580 --> 00:09:30.320 Protection and investment are two entirely different objectives and we feel protection comes first 102 00:09:31.180 --> 00:09:36.040 the Eagle believes protection plans should be designed to satisfy protection needs and 103 00:09:36.850 --> 00:09:39.870 Investment plans to satisfy investment purposes 104 00:09:40.890 --> 00:09:48.670 Traditionally life insurance companies symbolized by the rock have sold investment plans to satisfy protection purposes 105 00:09:48.670 --> 00:09:55.390 At American Republic we have freed the purchaser of life insurance from also having to pay for an investment plan 106 00:09:56.130 --> 00:09:58.810 What's more the Eagle offers the good life? 107 00:09:59.830 --> 00:10:03.850 significant amounts of life insurance protection at easily affordable premiums 108 00:10:04.450 --> 00:10:08.170 Because the Eagle believes in pure protection first 109 00:10:08.730 --> 00:10:13.070 Americare life term life insurance is a very special type of plan 110 00:10:13.070 --> 00:10:16.170 First of all its rates and benefits are guaranteed 111 00:10:16.170 --> 00:10:20.250 then it is guaranteed renewable for the policyholders lifetime and 112 00:10:21.050 --> 00:10:23.930 Convertible the whole life. It's practical 113 00:10:23.930 --> 00:10:28.310 extremely economical easily understandable life insurance protection 114 00:10:29.010 --> 00:10:31.010 You offer the choice 115 00:10:31.010 --> 00:10:33.470 the Eagle or the rock 116 00:10:33.890 --> 00:10:37.590 other insurance companies have salesmen agents 117 00:10:37.590 --> 00:10:39.710 American Republic has the 118 00:10:40.330 --> 00:10:45.650 They act like they hunt like Eagles they win like Eagles 119 00:10:46.690 --> 00:10:52.650 Sure, if you want to think of our national headquarters as one Eagle and the agent is the other Eagle. That's good 120 00:10:52.650 --> 00:10:55.230 But remember we're a team 121 00:10:55.230 --> 00:11:00.090 It's teamwork headquarters an agent working together that makes us fly 122 00:11:01.230 --> 00:11:03.350 We'll soar we'll hunt 123 00:11:03.890 --> 00:11:09.570 And we'll fly and because we're Eagles we'll always fly 124 00:11:47.950 --> 00:11:49.350 You