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Once there was a little boy, just like other little boys, who ate hot cereal in the morning.

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His mommy told him it would make him big and strong.

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But things happened to his cereal.

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You know.

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Then one day he tasted Coco Wheats, a hot cereal that didn't taste like other hot cereals.

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It tasted good. Chocolate good.

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Now when his Coco Wheats is all gone, it's all gone.