WEBVTT

1
00:00:22.420 --> 00:00:23.140
You're fine.

2
00:00:23.240 --> 00:00:27.300
Right now you're perfectly dead center between this machine and this machine behind you.

3
00:00:27.600 --> 00:00:27.860
Mike?

4
00:00:28.580 --> 00:00:29.140
Huh?

5
00:00:29.140 --> 00:00:29.800
Look at your face.

6
00:00:30.760 --> 00:00:31.620
Would you do me a favor?

7
00:00:32.180 --> 00:00:33.680
Would you check it with a flat plate?

8
00:00:33.980 --> 00:00:39.300
When a company grows as fast as Bunker Ramo, people have trouble keeping up with who you

9
00:00:39.300 --> 00:00:40.660
are and what you make.

10
00:00:41.480 --> 00:00:45.620
That's why Bunker Ramo produced a series of commercials for nationwide television.

11
00:00:47.540 --> 00:00:50.880
They're the first television commercials in the company's history.

12
00:00:52.000 --> 00:00:57.280
And these first Bunker Ramo commercials contain a very special ingredient that makes them

13
00:00:57.280 --> 00:00:57.680
different.

14
00:00:59.460 --> 00:01:04.660
Many companies use famous people in their commercials, but Bunker Ramo decided to use

15
00:01:04.660 --> 00:01:06.680
an employee, Phoebe Williams.

16
00:01:11.440 --> 00:01:14.900
Phoebe works for the Amphenol Sam's division in Chatsworth, California.

17
00:01:14.900 --> 00:01:20.000
You know, accidentally or something, it happens to be nice in the first one, so that's why

18
00:01:20.000 --> 00:01:20.540
we shoot them off.

19
00:01:20.580 --> 00:01:24.700
But I'm not counting on anything before five or six or seven or eight from now, okay?

20
00:01:24.700 --> 00:01:27.980
And then we're shooting you and just one machine much tighter, okay?

21
00:01:28.400 --> 00:01:29.220
All right, stand by.

22
00:01:29.380 --> 00:01:29.840
Here we go.

23
00:01:29.980 --> 00:01:31.800
Let's try another one.

24
00:01:33.400 --> 00:01:34.220
Brokers, broke.

25
00:01:35.080 --> 00:01:40.020
If he has one of these on his desk, I'm Phoebe Williams and my company, Bunker Ramo, makes

26
00:01:40.020 --> 00:01:40.020


27
00:01:40.020 --> 00:01:44.800
And since she really knows the company, she gives the commercials a feeling of believability

28
00:01:44.800 --> 00:01:46.880
not always found on television.

29
00:01:52.180 --> 00:01:53.740
My name is Phoebe Williams.

30
00:01:53.740 --> 00:01:54.800
I'm Phoebe Williams.

31
00:01:55.120 --> 00:01:56.100
I'm Phoebe Williams.

32
00:01:56.340 --> 00:02:00.560
That really is my name and I work for one of the Amphenol divisions of Bunker Ramo.

33
00:02:00.960 --> 00:02:05.020
Bunker Ramo asked me to tell you about their electrical connectors for aircraft, their

34
00:02:05.020 --> 00:02:08.780
electronic car clocks, their stock rotation systems and other products.

35
00:02:09.200 --> 00:02:13.600
Lots of companies use famous people for their commercials, but Bunker Ramo decided to use

36
00:02:13.600 --> 00:02:18.100
me, an employee, someone who really knows about the company because that's the kind

37
00:02:18.100 --> 00:02:19.160
of people we are.

38
00:02:28.440 --> 00:02:29.760
I'm Phoebe Williams.

39
00:02:30.100 --> 00:02:35.800
My company, Bunker Ramo, is making a new interconnection system that's going to squeeze these 12,000

40
00:02:35.800 --> 00:02:39.380
phone lines into a quarter their size.

41
00:02:40.120 --> 00:02:44.560
That'll make hooking up new phones a lot quicker and easier for all of us, but putting important

42
00:02:44.560 --> 00:02:47.420
things into small places isn't tough for Bunker Ramo.

43
00:02:47.980 --> 00:02:50.020
Ignition, probe heat, warning lights.

44
00:02:50.400 --> 00:02:50.940
Checked.

45
00:02:51.080 --> 00:02:51.820
Taxi checks complete.

46
00:02:52.580 --> 00:02:57.420
Here in this jumbo jet, thousands of our Amphenol connectors squeeze into critical systems

47
00:02:57.420 --> 00:03:03.340
that keep the pilot in touch and in control, even at sub-zero temperatures at 42,000 feet.

48
00:03:03.860 --> 00:03:09.880
Our connectors hold up, just like the mini-computer we make for production lines or the electronic

49
00:03:09.880 --> 00:03:10.980
clock we make for cars.

50
00:03:11.000 --> 00:03:13.580
CWA 60 ready to take off on 25.

51
00:03:13.880 --> 00:03:18.380
You know, out of this whole cockpit, there's one thing they're going to let me touch.

52
00:03:20.840 --> 00:03:23.580
Isn't that a goodie?

53
00:03:27.700 --> 00:03:31.220
Got to leave people with the feeling that Bunker Ramo is a company that uses its employees

54
00:03:31.220 --> 00:03:33.120
because it's an unusual kind of a company.

55
00:03:33.220 --> 00:03:35.020
It wants people to know what they're talking about.

56
00:03:35.320 --> 00:03:38.520
It's a company that has personality and warmth and friendliness.

57
00:03:40.260 --> 00:03:45.020
You're like, you know, going over the road watching these guys operate.

58
00:03:45.020 --> 00:03:48.660
Maybe watching a guy using a System 7 while I'm saying.

59
00:03:49.000 --> 00:03:52.220
That's just one kind of information you get on System 7.

60
00:03:52.620 --> 00:03:56.580
Bunker Ramo can't guarantee all your stock news will be good, but we can make sure you

61
00:03:56.580 --> 00:03:57.460
get more of it.

62
00:03:57.940 --> 00:04:03.940
I suspect that closing line will lend itself to some smiling little touch, somehow.

63
00:04:04.400 --> 00:04:05.380
Sort of an aside.

64
00:04:05.820 --> 00:04:06.700
Somehow, there's studies.

65
00:04:06.700 --> 00:04:07.660
We can make sure you get them.

66
00:04:07.760 --> 00:04:09.560
Something is going to work out on that, I think.

67
00:04:11.920 --> 00:04:13.300
We're going to do a...

68
00:04:15.020 --> 00:04:15.040
...

69
00:04:18.420 --> 00:04:20.480
Okay, well when you do that, that's better.

70
00:04:20.920 --> 00:04:21.240
Much better.

71
00:04:21.240 --> 00:04:22.680
First, last two lines or something.

72
00:04:23.340 --> 00:04:25.780
If it doesn't come across now, it's anything but a straightforward commercial.

73
00:04:26.060 --> 00:04:29.040
But if you're talking about a copy change, then that's something we ought to fix right now.

74
00:04:29.220 --> 00:04:34.600
We should have only this, and then I can say, that's just one kind of information you can get on System 7.

75
00:04:35.200 --> 00:04:36.140
24, let me know.

76
00:04:36.140 --> 00:04:36.640
All right.

77
00:04:36.860 --> 00:04:38.680
People do a couple real quick, okay?

78
00:04:38.880 --> 00:04:39.640
Stand by the engines.

79
00:04:39.740 --> 00:04:40.340
Roll sound.

80
00:04:40.520 --> 00:04:41.020
Here we go.

81
00:04:41.480 --> 00:04:41.780
Action.

82
00:04:41.780 --> 00:04:46.920
I'm Phoebe Williams, and my company, Bunker Remo, makes this equipment, the System 7.

83
00:04:47.420 --> 00:04:51.780
It gives you the prices on this automobile stock, for instance, on the New York, Pacific

84
00:04:51.780 --> 00:04:55.560
Coast, Toronto, and Montreal exchanges, as well as over the counter.

85
00:04:56.060 --> 00:04:57.920
Sounds pretty complicated, doesn't it?

86
00:04:58.040 --> 00:05:02.120
But it's not for a company that makes mini computers for production lines and electrical

87
00:05:02.120 --> 00:05:03.520
connectors for jet aircraft.

88
00:05:05.840 --> 00:05:10.680
Bunker Remo can guarantee that all your stock news will be good news, but we can make sure

89
00:05:10.680 --> 00:05:11.680
you get more of it.

90
00:05:12.720 --> 00:05:14.100
This is 16.75.

91
00:05:14.560 --> 00:05:15.840
Very nice, very nice.

92
00:05:16.080 --> 00:05:16.380
Okay, Phoebe.

93
00:05:16.380 --> 00:05:17.080
16.75.

94
00:05:25.940 --> 00:05:30.980
We put Phoebe in a number of interesting places where she could tell people about the products

95
00:05:30.980 --> 00:05:31.720
we make.

96
00:05:34.520 --> 00:05:35.680
Here's how it worked out.

97
00:05:41.680 --> 00:05:46.220
Everything in industry seems to be big and getting bigger all the time, but some very

98
00:05:46.220 --> 00:05:48.180
important things are actually getting smaller.

99
00:05:48.740 --> 00:05:52.180
My company, Bunker Remo, makes mini computers, like this one.

100
00:05:52.460 --> 00:05:57.820
It solves problems while they're happening, in airplanes, in subs, or in steel mills.

101
00:05:57.960 --> 00:06:02.820
We build it so that it can withstand almost any environment, no matter how tough that is.

102
00:06:03.260 --> 00:06:08.280
Now this computer could actually be placed right on that crane and keep it running 24

103
00:06:08.280 --> 00:06:09.380
hours a day.

104
00:06:10.400 --> 00:06:15.840
Inside, there are microscopic circuits etched onto copper boards and stacked, like a hero

105
00:06:15.840 --> 00:06:17.880
sandwich or a stack of pancakes.

106
00:06:18.700 --> 00:06:21.440
My name is Phoebe Williams and I work for Bunker Remo.

107
00:06:22.040 --> 00:06:24.920
We make a lot of products that are small but important.

108
00:06:25.480 --> 00:06:31.160
Connectors for picture phones or components for jumbo jets or mini computers like this

109
00:06:31.160 --> 00:06:31.380
one.

110
00:06:33.200 --> 00:06:35.040
I said it was tough.

111
00:06:35.880 --> 00:06:37.500
Boy, am I glad I was right.

112
00:06:45.780 --> 00:06:50.560
When I tell people I work for Bunker Remo, they say, oh yeah, the electronics company.

113
00:06:51.120 --> 00:06:53.480
They think of electrical connectors or mini computers.

114
00:06:54.200 --> 00:06:55.740
But we're animal lovers too.

115
00:06:56.260 --> 00:07:02.700
In fact, we love this $1,500 mint coat so much, our Borg textiles group copied it for $175.

116
00:07:03.820 --> 00:07:08.840
And it's a copy so real that sometimes even fur buyers can't tell the difference.

117
00:07:08.840 --> 00:07:12.840
Of course, that's not news to women who've been wearing our natural looking Borgasia

118
00:07:13.380 --> 00:07:14.860
or Borgana coats for years.

119
00:07:15.900 --> 00:07:18.160
We do a lot of business in Europe too.

120
00:07:18.280 --> 00:07:22.120
We make sure that there's a Borg fabric for every fashion trend that starts over there

121
00:07:22.120 --> 00:07:23.160
and ends up here.

122
00:07:24.660 --> 00:07:28.520
Now designers have found that the deep knit colors and Borg fabrics are perfect for all

123
00:07:28.520 --> 00:07:29.420
kinds of things.

124
00:07:29.760 --> 00:07:33.460
Furniture, bedspreads, draperies, pillows, even toys.

125
00:07:35.620 --> 00:07:38.380
Say, not bad for an electronics company.

126
00:08:05.340 --> 00:08:10.460
My company Bunker Remo makes the most accurate car clock in the world, the Borg electronic

127
00:08:11.000 --> 00:08:11.680
car clock.

128
00:08:12.060 --> 00:08:15.900
It runs on a quartz wafer that vibrates two million times a second.

129
00:08:16.520 --> 00:08:21.920
We make a lot of things people can depend on, like up to the second stock rotation systems,

130
00:08:22.660 --> 00:08:27.220
electrical interconnections for jumbo jets, and our electronic digital clock.

131
00:08:27.620 --> 00:08:30.280
It's super accurate, right down to the second.

132
00:08:31.080 --> 00:08:32.840
And that's nice, isn't it?

133
00:08:33.000 --> 00:08:36.360
Because there are some things you just have to be on time for.

134
00:08:54.900 --> 00:08:57.260
Indications are that the message is getting through.

135
00:08:57.260 --> 00:09:03.260
People are learning that Bunker Remo is a company of interesting products and interesting people.